Archives January, 2015 (page 19/20)

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Bundesliga: average amount of €7.4m for a shirt sponsorship in 2014-15

The shirt sponsorships of the 18 Bundesliga clubs are estimated at an average €7.4m for the 2014-15 season. In total, the various agreements of the German championship amount to a total allocation of €133m, or stable compared to 2013-14 (€132m). The largest Bundesliga contract connects the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37276
• Published on

The airline industry is the largest sponsor of Top 5 clubs, with €142.5m in 2014-15

The airline industry is the largest sponsor of Top 5 clubs, with €142.5m in shirt sponsorship contracts for the 2014-15 season. Airlines are the main contracts in both the Liga BBVA and Ligue 1. Emirates airline (UAE) is the shirt sponsor of a club in each league's Top 5: Real Madrid CF (Liga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37277
• Published on

5.1 sponsors on average present on the shirts of Ligue 1 clubs in 2014-15

With 5.1 with sponsors on average on the official uniform, Ligue 1 clubs have the most shirt partners of the five major leagues in 2014-15. The number of advertisers present on the shirts of French clubs has increased compared to 2013-14 (4.7). The clubs are especially more likely to now show a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37278
• Published on

Premier League: average amount of €10.4m for a shirt sponsorship in 2014-15

The shirt sponsorships of the 20 Barclays Premier League amount to an estimated average of €10.4m for the 2014-15 season. In total, the various agreements of the English championship amount to €208m all together, the largest sum of all the European leagues.The cumulative amount of the contracts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37275
• Published on

Serie A: average amount of €3.8m for a shirt sponsorship in 2014-15

The shirt sponsorship contracts of the Serie A TIM amount to an estimated average of €3.8m for the 2014-15 season. In total, the various shirt sponsorship agreements in the Italian championship amount to €76m all together, or 36.5% of the overall total of the Barclays Premier League in 2014-15…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37274
• Published on

Ligue 1: average amount of €2.3m for a shirt sponsorship in 2014-15

The shirt sponsorships of the 20 Ligue 1 amount to an estimated average of €2.3m for the 2014-15 season. In total, the various agreements amount to €47m all together, for fifth place in the European Top 5 leagues.The partnership between Paris Saint-Germain and Emirates airline (valued at €20m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37273
• Published on

La Liga: average amount of €4.2m for a main shirt sponsorship in 2014-15

The 20 main shirt sponsorships in the Liga BBVA are estimated at an average of €4.2m for the 2014-15 season. In total, the various agreements in Spain amount to a total allocation of €84.2m, the third largest European market behind the Barclays Premier League (€208m) and the Bundesliga (€133m)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37272
• Published on
©  UEFA

"I pledge to lead the way to make sure UEFA continues to set the standard" (Michel Platini)

"I sincerely hope football can make headlines around the world for moments of magic on the field rather than for the murky politics off it. I pledge to lead the way to make sure UEFA (Union of European Football Associations) continues to set the standard for excellence and transparency in…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Social Responsibility, …
• Article # 30720
• Published on

France: "Possibility of limiting relegation from Ligue 1 to 2 teams" (F. Thiriez, French LFP)

"(Former executives in French football) Frédéric de Saint-Sernin and Pierre Dréossi presented a progress report in which they list the reforms that reached consensus. Two items have already been accepted: strengthening the criteria to receive a club license and the increasing the amount of aid to…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Social Responsibility
• Article # 30767
• Published on