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©  D.R.
Bundesliga: Technomarkt (electronics stores) partners FC Augsburg in 2015-16

The chain of consumer electronics stores Technomarkt has extended and expanded its partnership with FC Augsburg (Bundesliga) for the 2015-16 season, the club announced on 11/08/2015. The German company is now an exclusive partner, or the second classment in the pyramid of club sponsors. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49008
• Published on 13/08/15 at 13:50
©  Photograph: Tolga Bozoglu/EPA EPA
FIFA: two members of the reform committee will be appointed by commercial partners

The 2016 FIFA Reform Committee, whose creation was announced after the meeting of the executive committee on 20/07/2015, will have two members appointed by the commercial partners of FIFA, announced the international federation on 11/08/2016. The committee is composed of 15 members, including 12…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Legal, Marketing - Communication
• Article # 49000
• Published on 13/08/15 at 12:44
©  D.R.
Ligue 1: NetBet (betting operator) partners with AS Saint-Étienne in 2015-16

The French betting operator NetBet has partnered with AS Saint-Étienne (Ligue 1) for the 2015-16 season, the company announced on 06/08/2015. The partnership was negotiated by the club's marketing agency, Sportfive France. NetBet will be visible on two 3D carpets around the goals, LED advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48985
• Published on 13/08/15 at 11:45
©  MIGUEL RUIZ-FCB
Spain: Antena 3 draws 5.7 million viewers during extra time of the European Super Cup

FC Barcelona - Sevilla FC (5-4 a.e.t.), the 2015 edition of the European Super Cup played in the Arena Boris Paichadze Dinamo Tbilisi (GEO), allowed the Spanish free-TV channel Antena 3 (Atresmedia group) to draw 5.673 million viewers on average during the extra time of the match, which was around…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 48982
• Published on 13/08/15 at 10:55
©  D.R.
Liga BBVA: Arda Turan (FC Barcelona) becomes an ambassador of Lassa Tyres (tyres)

Arda Turan, captain of the Turkish national team and a future player of FC Barcelona (Liga BBVA), has become an global ambassador for Lassa Tyres, the Turkish tyre manufacturer, for the 2015-16 and 2016-17 seasons, the company announced on 10/08/2015. Lassa Tyres will use the image of the player…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 48984
• Published on 13/08/15 at 10:29
France: Stade Rennais leave UCPF, and join 18 other clubs in forming a new Ligue 1 only union

Stade Rennais FC (Ligue 1) have left the UCPF (French union of professional football clubs) on 12/08/2015 to join 18 other Ligue 1 clubs, who all resigned the day before, to "establish together a new union", of only Ligue 1 clubs (and excluding clubs from Ligue 2 and lower), according to the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal
• Article # 48987
• Published on 13/08/15 at 09:59
©  D.R.
Twitter: AS Roma launch their fifth foreign language account (in Portuguese), a record in Italy

AS Roma (Serie A TIM) launched a Portuguese version of their Twitter account (@ASRoma_Brasil), on 30/07/2015. AS Roma now have five foreign versions of their Twitter account: English, Spanish, Indonesian, Arabic and Portuguese. "This new account will allow the club to directly engage with fans in…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 48955
• Published on 13/08/15 at 09:25
©  D.R.
FIFA: François Carrard appointed independent chairman of the "2016 FIFA Reform Committee"

François Carrard (77 years old) has been appointed the independent chairman of the "2016 FIFA Reform Committee", the international federation announced on 11/08/2016. The committee is responsible for developing a series of reform proposals that will be presented at the upcoming FIFA extraordinary…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 48956
• Published on 12/08/15 at 17:30
©  D.R.
Rayo Vallecano: "It is abnormal to allow a sponsor to impose a transfer" (P. Jémez, manager)

"I do not think it should be possible for anyone outside the club to intervene in the sporting side. That may be the worst decision that the board have taken since I was here. It is abnormal to allow a sponsor to impose a transfer," said Paco Jémez, the manager of Rayo Vallecano (Liga BBVA), on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 48947
• Published on 12/08/15 at 16:29
Bundesliga: Werkzeugstore24.de (home hardware and tools) partner of FC Ingolstadt 04 until 2016-17

Werkzeugstore24.de, the home hardware and tools sales site, has become a Top Partner of FC Ingolstadt 04 (Bundesliga) until the end of the 2016-17 season, the Bavarian club announced on 04/08/2015. The agreement is estimated at €100,000 per season, according to German media. Werkzeugstore24.de…
Domain(s): Sponsors & Partners
• Article # 48944
• Published on 12/08/15 at 15:29