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©  D.R.
Portugal: the Chinese group Huawei becomes Benfica's technology partner until 2017-18

Huawei, the Chinese information technology and communication group, has become the technological partner to SL Benfica (POR, Liga NOS) until 2017-18, in order to develop fan experience and innovations within the Lisbon club announced the two parties, the 02/10/2015. Huawei will develop its "Agile…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums
• Article # 33922
• Published on 13/02/15 at 16:59
Twitter: a turnover of €1.24bn in 2014, but a net loss of €510.8m

The social network Twitter achieved a 2014 turnover of €1.24bn, an increase of 111% compared to 2013, according to a report released by the company on 05/02/2015. This strong increase in revenues is mainly due to higher advertising revenues, which reached €1.1bn in 2014, an increase of 109.6…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance
• Article # 33918
• Published on 13/02/15 at 16:30
©  D.R.
Premier League: Nivea Men becomes a partner of Liverpool FC for several seasons

Nivea Men, the body-care products brand which is owned by the German group Beiersdorf has become an official partner of Liverpool FC (Barclays Premier League) announced the club on 12/02/2015. The contract covers, at a minimum, the period up to the end of the 2016-17 season. To launch the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34050
• Published on 13/02/15 at 16:15
©  D.R.
Premier League: Charlie Wijeratna leaves Baku 2015 to become chief commercial officer of Aston Villa

Aston Villa (Barclays Premier League) have appointed Charlie Wijeratna as their commercial director, the first in the club's history, in order to generate more revenue through marketing and media, announced the club on 10/02/2015. Charlie Wijeratna is currently commercial director of the 2015…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication, Merchandising - Licensing
• Article # 33916
• Published on 13/02/15 at 15:30
©  D.R.
Belgium: Steven Martens resigns as general secretary of the Federation

"After long and careful thought, and numerous consultations with my family and my friends, I decided to make my mandate as Secretary General of the Belgian Football Federation available," said Steven Martens on 09/02/2015. Some members of the KBV (Royal Belgian Football Association) "have a…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 33917
• Published on 12/02/15 at 17:59
©  FCB
Liga BBVA: Maurice Lacroix, a partner of FC Barcelona, shows the time at the Camp Nou

The Swiss watchmaker Maurice Lacroix, who have been partners of FC Barcelona (Liga BBVA) since March 2014, have displayed the time with a clock measuring 4m in diametre on giant screens at the Camp Nou (95,000 seats) since January 2015. The company Maurice Lacroix are committed to pay an estimated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 33920
• Published on 12/02/15 at 17:26
©  D.R.
Facebook: the 20 Premier League clubs near a combined total of 200 million fans on 04/02/2015

The 20 clubs in the Barclays Premier League have a combined total of nearly 200 million fans (199,955,000) on the social network Facebook, which is the highest total of the five major European leagues, according to figures gathered by News Tank on 04/02/2015. With 64.8 million fans, Manchester…
Domain(s): Clubs
• Category(ies): Digital
• Article # 33233
• Published on 12/02/15 at 16:59
©  D.R.
Premier League: "Number one priority to keep their stadiums full" (Richard Scudamore)

"Clubs understand that their number one priority will be to keep their stadiums full. Last season we had record attendances with an average of 36,695 fans per match and an occupancy rate of almost 96%," said Richard Scudamore, chief executive of the Barclays Premier League on 10/02/2015, following…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 33925
• Published on 12/02/15 at 15:59
YouTube: Liga BBVA is the most active major European league on Youtube with 3.5 million subscribers

The Liga BBVA is by far the most active league of the 5 major European leagues (Barclays Premier League, Bundesliga, Serie A TIM, Liga BBVA and Ligue 1) on YouTube, the video hosting website, with 589,400,000 video views and 3.5 million subscribers, an average of 184,000 fans per club, according…
Domain(s): Clubs, Media
• Category(ies): Digital
• Article # 33643
• Published on 12/02/15 at 15:10
TV rights: "the Premier League, the BBC [and] the Queen" give a good image of the UK (R. Scudamore)

"To my core, I believe this is a success story. And I believe it’s a great UK export, it attracts a whole lot of positive feelings about the UK.If you go and do any international survey, things like the Premier League, the BBC, the Queen: they are things that people feel are good about the UK,…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Finance, …
• Article # 33895
• Published on 12/02/15 at 14:30