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©  Thomas Faehnrich
Bundesliga: Deutsche Post becomes partner of FC Cologne until 2016-17

The German postal service Deutsche Post has become a partner of FC Cologne (Bundesliga) until the end of the 2016-17 season, the club announced on 03/02/2015. The contract is estimated at €500,000 per year or €1.25m in total. Deutsche Post will be present on the LED advertising boards at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 33224
• Published on 05/02/15 at 15:14
©  D.R.
Fox International Channels: Olivier Bramly becomes France general manager

Olivier Bramly was appointed general manager of Fox International Channels France, announced the media group owned by 21st Century Fox on 04/02/2015. He succeeds Frederic Chevance, who had held the position since 2009. Olivier Bramly will be in charge of programming, the sale of advertising spots…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions
• Article # 33211
• Published on 05/02/15 at 14:00
©  D.R.
Ligue 1: Paris SG launch PSG_English, an English-language version of their Twitter account

Paris Saint-Germain (Ligue 1) launched an English version of their Twitter account on 30/01/2015. This is the sixth foreign language account created by the Parisian club on Twitter following other versions in Arabic, Swedish, Brazilian, Spanish and Indonesian. Paris Saint-Germain, which has 1.93…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 33223
• Published on 05/02/15 at 13:00
New Balance enters football, replacing Warrior at Liverpool, Stoke City, Sevilla & Porto in 2015-16

The American sportswear company New Balance is entering European football and will formally anounce that it is replacing its brand Warrior Sports as the kit supplier to Liverpool FC, Stoke City FC (Barclays Premier League), FC Sevilla (Liga BBVA) and FC Porto (Liga Sagres) from the 2015-16 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 33226
• Published on 05/02/15 at 12:22
©  AC Milan
Serie A: AC Milan presents a model of its proposed stadium, the cost will be 300 to € 320 million

AC Milan (Serie A) presented a model of their proposed stadium (48,000 seats), the cost of which is estimated at between €300 and 320m, on 04/02/2015. The infrastructure project is located in the zona Portello near Casa Milan, the new club headquarters, northwest of Milan. The objective is to…
Domain(s): Clubs
• Category(ies): Finance, Stadiums
• Article # 33125
• Published on 04/02/15 at 18:20
©  D.R.
Super Bowl 2015: 114.4 million viewers, a record audience for American television

The 49th edition of the Super Bowl, the final of the NFL (National Football League, US League of American Football), broadcast on 01/02/2015 in the United States by NBC, was watched by 114.4 million viewers on average during the match, making it the most watched program in the history of American…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 33082
• Published on 04/02/15 at 17:55
©  PSG.fr
Ligue 1: American Express and Paris SG introduce concierge services at the Parc des Princes

The financial services company American Express has partnered with the Paris Saint-Germain (Ligue 1) and formalised the agreement by opening a concierge service in the hospitality area of the Parc des Princes (46,000 seats) on 30/01/2015. American Express will become an official label of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 33078
• Published on 04/02/15 at 17:41
©  D.R.
England: Vinci Stadium will be the operator of the Olympic Stadium in London for 25 years

Vinci Stadium, a subsidiary of Vinci Concessions which specialises in the operation of sports venues, has been appointed operator of the Olympic Stadium in London (capacity 54,000) for the 2015-2025 period, announced Vinci on 03/02/2015. The tender was issued by E20 Stadium LLP, a joint venture…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Stadiums
• Article # 33083
• Published on 04/02/15 at 15:21
©  D.R.
Winter Transfers 2015: Top 5 spent €388.6m (+20%), 41.5% of which (€161.3m) by the Premier League

The Barclays Premier League was the most active of the main 5 European Championships (the others being the Liga BBVA, the Bundesliga, Serie A TIM and Ligue 1) during the 2015 winter transfer window with €161.3m spent on transfers (stable compared to 2014, €161.5m) and received €122.8m from…
Domain(s): Clubs
• Category(ies): Transfer Market, Authorities, Finance, …
• Article # 33084
• Published on 04/02/15 at 13:22
©  TF1
Handball: 9.1 million viewers for France-Qatar on TF1, a record audience for the sport in France

France - Qatar (25-22), the final of the 2015 Handball World Championship (held in Qatar from 15/01 to 01/02/2015), attracted an average audience of 9.1 million viewers to the French private free-TV channel TF1 during the game (between 5pm and 7pm ECT), on Sunday 01/02/2015. This figure represents…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 32955
• Published on 04/02/15 at 11:31