Archives July, 2016 (page 18/21)

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Barça: Camp Nou naming rights for over €200m, plus three candidates to be the main shirt sponsor

"In the next semester (six months), we will begin the commercialisation of the Camp Nou’s naming rights. It seems that the figure we will receive will exceed €200m," said Josep Maria Bartomeu, president of FC Barcelona (LaLiga), during the 2016-17 opening presentation press conference of the club…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 72755
• Published on 06/07/16 at 13:20

Bundesliga: Audi extends deal as automotive partner of Borussia Mönchengladbach until 2020-21

The German automobile manufacturer Audi has extended its partnership (2^nd level) with Borussia Mönchengladbach (Bundesliga) as a co-sponsor for three more seasons, on 01/07/2016. Audi has been the official automotive partner of the German club since 2012-13, and the contract, originally scheduled…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 72766
• Published on 06/07/16 at 12:29

France: DNCG validates SC Bastia's presence in Ligue 1 in 2016-17, with wage bill supervision

"At the end of the proceedings decided after the initial hearing of 22/06/2016, the DNCG has validated the presence of Sporting Club de Bastia in Ligue 1 (for the 2016-17 season), with the supervision of the club's wage bill," announced SC Bastia (Ligue 1) on 05/07/2016. The DNCG, which has final…

Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 72736
• Published on 06/07/16 at 11:45

France: beIN Sports to broadcast all Domino's Ligue 2 matches from 29/07/2016

"So as to offer subscribers the greatest shows, beIN Sports will, from the beginning of the 2016/17 season, on Friday, 29/07/2016, present a new and unique way of covering the Ligue 2 championship, with all matches available in full on the channels of the beIN Sports Max offer," announced the…

Domain(s): Media
• Category(ies): Clubs, Finance, Authorities
• Article # 72756
• Published on 06/07/16 at 11:15

Bundesliga: "We must show that we give something back to society" (Christian Seifert, DFL)

"In terms of social responsibility, the 500 Bundesliga players earn very large sums of money and this is sometimes difficult to understand for the general public. We must show that we give something back to society. This is the role of our Bundesliga Foundation," said Christian Seifert (GER), CEO…

Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 72724
• Published on 06/07/16 at 09:56

Premier League: Eleven Sports Network acquires six games per matchday in Taiwan via sublicense

The British broadcaster Eleven Sports Network acquired the TV rights, for Taiwan, for six games (on average) per matchday of the Premier League, sublicensed via the agency MP & Silva, on 04/07/2016. These games will be available on the digital platform of the Eleven Sports network, accessible via…

Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions
• Article # 72718
• Published on 05/07/16 at 18:35

Manchester City: club launch a new version of their website, the URL becomes "mancity.com"

Manchester City FC (Premier League) launched a new website, which "highlights the club's investment in innovation as well as fans commitment and interaction," on 30/06/2016. "We’re entering a new chapter, embracing the changing habits of a booming social and highly mobile audience, and are excited…

Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 72722
• Published on 05/07/16 at 18:09

Serie A: EA Sports "official sports video game partner" of Juventus for 2016-2019

The US video game publisher EA Sports became the exclusive "official sports video game" partner of Juventus (Serie A TIM) for three seasons (2016-2019), on 01/07/2016. Juve is the first Italian club to become a global partner of EA Sports and its franchise, the "FIFA" football simulation game…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 72720
• Published on 05/07/16 at 17:11

Digital: investment fund Bruin Sports Capital acquires Italian company deltatre

Bruin Sports Capital, a US investment group specialising in sports, acquired deltatre, the Italian company specialised in digital solutions for broadcasters and organisers of sporting events, announced George Pyne, founder and CEO of Bruin Sports Capital, and Giampiero Rinaudo, CEO and co-founder…

Domain(s): Media
• Category(ies): Agencies, Finance, Legal, …
• Article # 72695
• Published on 05/07/16 at 16:18

Tour de France: Dimension Data (technical partner) to geolocate riders during the race

A "tracking" system to see the live geo-positioning and speed of the riders has been set up for the 2016 Tour de France (from 02 to 24/07/2016) announced the Amaury Sport Organisation, the organiser of the event, on 30/06/2016. The data flow, processed and brought to life by Dimension Data, the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Digital, …
• Article # 72637
• Published on 05/07/16 at 13:45