Archives December, 2016 (page 6/17)

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©  Manchester City FC

Manchester City: Heineken (beer) continues as official beer partner in the UK

The Dutch brewer Heineken NV extended its regional partnership with Manchester City FC (Premier League), the two parties announced on the 12/12/2016. Neither the length, nor the financial details of the partnership have been disclosed. Heineken is the official partner of Manchester City in the UK…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 83226
• Published on
©  MLS

2016 MLS Cup final: 3.534 million viewers on Fox, Univision, TSN, and RDS (USA + Canada)

The 2016 Audi MLS Cup final, Toronto FC - Seattle Sounders FC (0-0, 4-5 on penalties), drew on average 2.012 million viewers in the United States, on 10/12/2015 (kick-off at 20:00 local time, 02:00 D+1 CET). This figure represented an audience growth of 74% compared to the 2015 MLS Cup final (not…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 83241
• Published on
©  OL

Olympique Lyonnais: formalisation in Beijing of entry of Chinese fund IDG into the capital (20%)

Jean-Michel Aulas, president of Olympique Lyonnais (Ligue 1), formalised the entrance into the capital of OL Groupe, the holding company which owns the club, of the Chinese investment fund IDG Capital Partners, at a press conference at the Waldorf Astoria Hotel in Beijing (China), in the presence…
Domain(s): Clubs
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 83312
• Published on
©  D.R.

Ligue 1: 11 PSG players among the 14 best paid players of the French league, according to L'Equipe

Six players from Paris Saint-Germain (Thiago Silva, Angel Di Maria, Edinson Cavani, Thiago Motta, Javier Pastore, and Blaise Matuidi) are top six best paid players in Ligue 1, and seven (with Marco Verratti) are among the top 10, and 11 (with Hetem Ben Arfa, Kevin Trapp, Marquinhos, and Grzegorz…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal
• Article # 83315
• Published on
©  DFL

Germany: DFL will launch its new logo and those of the Bundesliga and the 2.Bundesliga from 2017-18

The DFL, the Bundesliga, and the 2.Bundesliga will all have new logos from the 2017-18 season, announced the German league on 12/12/2016. "The Bundesliga logo, which has been in use since 2003, will be modified slightly particularly to accommodate digitisation requirements. Bundesliga 2 will be…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 83280
• Published on
©  FC Barcelona

LaLiga: BNN Technology regional sponsor of FC Barcelona in China for three seasons (2016-2019)

BNN Technology, a Chinese group specialising in content and technology services, has become a regional partner of FC Barcelona (LaLiga Santander) for three seasons (2016-2019), on 12/12/2016. As part of the agreement, BNN Technology will broadcast exclusive Barça content via NewNet, its platform…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 83258
• Published on
©  SFR Sport

Premier League: 627,000 viewers for Crystal Palace - Manchester United on BT Sport 1

The Crystal Palace FC - Manchester United FC (1-2) game, of Matchday 16 of the 2016-17 Premier League, drew on average of 627,000 viewers on the pay-TV channel BT Sport 1, on Wednesday, 14/12/2016 ( kick-off at 20:00 local time, pre-game from 19:15). This figure represented an audience share of…
Domain(s): Media
• Category(ies): Digital, Media Audiences, Marketing - Communication
• Article # 83257
• Published on
©  DC

UEFA: launch of the tender for TV and commercial rights to the 2018-2021 European cups

UEFA has launched the media and commercial rights tender for the Champions League and the Europa League for the 2018-2021 cycle, announced the body on 12/12/2016. The audiovisual rights tender includes an additional broadcasting time slot for the Champions League at 19:00 CET (see below). The…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Clubs, Rights Acquisitions, …
• Article # 83246
• Published on
©  D.R.

Germany: Bayern Munich will play a match against Offenbach (D4) to save the club from bankruptcy

FC Bayern Munich (Bundesliga) have scheduled a friendly match, on 30/08/2017, against Kickers Offenbach, a German fourth division club, and will give their opponent all revenues from the game to financially assist Offenbach, who are threat of bankruptcy, announced Bayern on 12/12/2016.This match…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication
• Article # 83105
• Published on