Archives March, 2017 (page 3/25)

Filter by domain

Filter by year

Filter by month

©  KFC

eSports: fast food chain KFC is launching recruitment tournaments to create its e-Football Team

The fast food chain KFC (Kentucky Fried Chicken) will select four players for its new "e-Football Team", an eSports team for the video game FIFA 17 (Xbox One), announced on 15/03/2017. The four players will be €300 per month for one year. KFC is organising three online tournaments (the first on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 90078
• Published on
©  FIFA

FIFA: transfers, laws of the game, and club licensing discussed by the Stakeholders Committee

"The establishment of a taskforce to improve the international transfer system, potential improvements that could be made to the future International Match Calendar, the recent IFAB meeting in London and the transformation of FIFA Club Licensing from a strict regulatory instrument into a principle…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal
• Article # 90079
• Published on
©  CAF

CAF: resignation of secretary general Hicham El Amrani (MAR), Essam Ahmed (EGY) interim in post

Ahmad Ahmad (MAD), the new president of the Confederation of African Football since 16/03/2017, "announced that he had accepted the resignation of secretary general Hicham El Amrani (MOR, in office since 2011). Essam Ahmed (EGY), the deputy secretary general of the CAF has been promoted until…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 90097
• Published on
©  Juventus

Sportem 2017: "We want to target the 'entertainment enthusiasts': Millennials" (S. Vigato, Juventus)

"Juventus is the top club in Italy, with a market share of 33% of football fans. We have around 300 million fans worldwide, including 14 million in Italy and 41 million in Europe. China, Indonesia, and the United States are also very important markets for us: we have fewer fans there than in our…
Domain(s): Clubs
• Category(ies): Agencies, Clubs, Digital, …
• Article # 90192
• Published on
©  Afflelou

Belgium: Alain Afflelou (eyewear) becomes a partner of the Federation through the 2018 World Cup

The French eyewear brand Alain Afflelou has become a partner of the the Royal Belgian Football Association on 17/03/2017. The partnership runs through the 2018 World Cup. The deal was negotiated by the Lagardère Sports agency. As part of this partnership, Alain Afflelou gets visibility into on the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 90253
• Published on
©  beIN Sports

Italy: 6.4 million viewers for the Netherlands - Italy friendly on Rai1 (share: 23.8%)

The international friendly match, Netherlands - Italy, at the Amsterdam ArenA (Netherlands), drew 6.409 million viewers on average in Italy on the public channel Rai1 on Tuesday, 28/03/2017 (kick-off at 20:45 CET). Audience share 23.8%, and Rai1 posted the best performance of the day in the…
Domain(s): Media
• Category(ies): Media Audiences, Authorities, Marketing - Communication
• Article # 90252
• Published on
©  TF1

France-Spain friendly: 5.9 million viewers on TF1 in France, 5.922 million in on Telecinco in Spain

France - Spain (0-2), an international friendly at the Stade de France (Saint-Denis) drew 5.974 million viewers on average in France on the private, free-TV channel TF1 on Tuesday, 28/03/2017 (kick-off at 21:00 CET), according to data of the French audience measurement institure Médiamétrie…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 90247
• Published on
©  NTF

Sportem 2017: "We want to help develop the eSports ecosystem and Sporting CP brand" (G. Fraga)

"We want to help develop eSports ecosystem and Sporting brand. If it works well for us, other clubs will follow. We want to commit, long term, to reach an audience that is interested less and less in sport," said Guilherme Fraga, co-founder and director of the eSports section of Sporting Clube de…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Rights Acquisitions, …
• Article # 90181
• Published on
©  VfL Wolfsbourg

Bundesliga: VfL Wolfsburg open an office in Beijing to develop its brand in China

VfL Wolfsburg (Bundesliga) officially opened an office in Beijing (China) in a ceremony that drew about 150 guests "from the worlds of business, politicss and sport", on 22/03/2017. VfL Wolfsburg are the first German club to open an office in the Chinese capital, while Bayern Munich opened - on…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication
• Article # 90179
• Published on
©  Chelsea FC

Chelsea FC: a contest to win a 24 hour VIP experience at Stamford Bridge for four people

Chelsea FC (Premier League) have organized a contest which will allow one fan to win a 24 hour VIP experience for four people at Stamford Bridge, the club announced on 21/03/2017. To enter the draw, Chelsea FC fans must complete a questionnaire in which they explain what Stamford Bridge means to…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 90004
• Published on