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eSports: DFL launches tenders for interactive products (video games) using the Bundesliga license

DFL Sports Enterprises has launched, on behalf of the Deutsche Fußball Liga GmbH, tenders for the "interactive entertainment products" for the broadcasting of sports video games and eSports competitions that use the Bundesliga and 2.Bundesliga license from the 2018-19 season, announced the DFL on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 89977
• Published on 27/03/17 at 17:09
©  Puma
Ligue 1: Puma to replace adidas as the kit supplier of Olympique de Marseille (2018-2023)

Puma will become the official supplier of Olympique de Marseille (Ligue 1) from the 2018-19 season, announced the club and the sports equipment brand, the latter property of the Kering group, on 26/03/2017. The contract, with a duration of five years, will run until the end of the 2022-23 season…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 90056
• Published on 27/03/17 at 16:15
©  RFEF
Spain: Movistar (telecom) extends its partnership with the Spanish Federation until 2018

Movistar, the telcom brand of the Spanish group Telefónica, has extended its partnership with the RFEF through the 2018 World Cup, announced the RFEF on 22/03/2017. Movistar, official partner of the Spanish Football Federation since Euro 2012, now becomes a main sponsor. The annual amount of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 89975
• Published on 27/03/17 at 15:44
©  Rai1
World Cup 2018: 7.16 million viewers for Italy - Albania in Italy on Rai1 (share: 27.1%)

Italy - Albania (2-0), in Palermo (ITA), in UEFA-zone qualification for the 2018 World Cup, drew 7.167 million viewers on the Italian public channel Rai1 on Friday, 24/03/2017 (kick-off at 20:45 CET). This represented a 27.1% audience share ,and allows Rai1 chain to have the best performance of…
Domain(s): Media
• Category(ies): Media Audiences, Authorities, Marketing - Communication
• Article # 90047
• Published on 27/03/17 at 15:15
©  YouTube
2018 World Cup: 6.15 million viewers for Luxembourg - France in France on TF1 (share: 28.6%)

Luxembourg - France (1-3), in UEFA-zone qualification for the 2018 World Cup (Group A), at Stade Josy-Barthel in Luxembourg, drew 6.155 million viewers on average in France on the private, free-TV channel TF1 on Saturday, 25/03/2017 (kick-off at 20:45 CET), according to data from the French…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 90042
• Published on 27/03/17 at 14:50
©  TVE
2018 World Cup: 4.85 million viewers for Spain - Israel in Spain on La1 (TVE)

Spain - Israel (4-1), in Gijon (ESP), in UEFA-zone qualification for the 2018 World Cup, drew 4.856 million viewers on average in Spain on the public channel La 1 (TVE) on Friday, 24/03/2017 (kick-off at 20:45 CET). This represented an audience share of 29.4%, with a peak audience with 5.821…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 90043
• Published on 27/03/17 at 14:24
©  FCB
FC Barcelona: presentation of Barça Innovation Hub, centre for knowledge and innovation in sport

FC Barcelona (LaLiga Santander) presented the "Barça Innovation Hub", its new centre for knowledge and innovation in sport, attended by representatives of the institutional, scientific, academic, business, and media sectors, in the Auditori 1899 near the Camp Nou on 22/03/2017. The ceremony, led…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication, Merchandising - Licensing, …
• Article # 89947
• Published on 27/03/17 at 09:49
©  FFU
Ukraine: Spanish brand Joma replace adidas as equipment supplier of the Federation (2017-2021)

The Spanish brand Joma has become the equipment supplier of the Ukrainian Football Federation, for "the coming years", on 17/03/2017. The contract, with a duration of four years, runs until early 2021. Joma succeeds the German brand adidas, the supplier of the Ukrainian national team since…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 89684
• Published on 24/03/17 at 17:11
©  Premier League
Premier League: partner Sporting iD has new layout design (names and numbers) for shirts in 2017-18

The Premier League is implementing a new layout design (names and numbers) for the shirts of 20 teams in the league from 2017-18, announced the English professional league on 21/03/2017. This new design has been developed by the UK communications agency Sporting iD, which has held the license of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 89838
• Published on 24/03/17 at 17:10
©  Bayern
FC Bayern Munich: official opening of the club's office in Shanghai (China) on 22/03/2017

FC Bayern Munich (Bundesliga) officially opened its office in Shanghai (China), during a ceremony which brought together 120 guests "from the worlds of politics, industry, and the media", and the presence of Karl-Heinz Rummenigge, chairman of the club's board of directors, on 22/03/2017. The China…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 89842
• Published on 24/03/17 at 17:10