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©  D.R.
Scandinavia: Swedish Modern Times Group acquires TV rights to the FA Cup and Championship

MTG (Modern Times Group) has acquired the exclusive broadcasting rights to the Emirates FA Cup, the Community Shield, the EFL Cup, and the Sky Bet Championship division, valid in Sweden, Finland, and Norway from this year, and in Denmark from the following year, announced the Swedish audiovisual…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 93756
• Published on 18/05/17 at 13:30
©  D.R.
BT Consumer: £4.934bn in turnover in 2017 (+7.3%), 20.5% of the BT Group total (£24.062bn)

BT Consumer, the division of the British telecommunications group BT, which includes BT Sport, posted £4.934bn (€5.81bn) in turnover for the 2017 fiscal year (01/04/2016 to 31/03/2017), the group announced on 11/05/2017. This amount is up by 7.3% compared to 2016 (£4.598bn, €5.84bn at the time)…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance, …
• Article # 93650
• Published on 18/05/17 at 12:50
©  Getty Images AUDI AG
2017 Audi Cup: Infront Sports & Media becomes marketing partner of the competition

Infront Sports & Media has become the official marketing partner of the Audi Cup, a pre-season tournament organised at the Allianz Arena in Munich (75,000 seats, GER) on 01 and 02/08/2017, announced the media rights and marketing agency on 12/05/2017.As a part of this partnership, Infront Sports …
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 93751
• Published on 18/05/17 at 12:15
Eredivisie: IMG extends its international media rights for four more seasons, 2018-2022

IMG has extended its international media rights to the Eredivisie for the next four seasons, starting from 2018-19, announced the media rights and marketing agency on 11/05/2017. The new agreement also includes the right to broadcast on digital platforms outside the Netherlands. The agreement…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 93752
• Published on 18/05/17 at 11:40
©  CIO
IOC: Omega (watchmaker) extends as Olympic TOP Partner until 2032

The Swiss watchmaker Omega has extended as a global Olympic TOP Partner with the IOC, announced the two partners on 15/05/2017. This extension of the partnership, in the first level in the sponsorship hierarchy of the IOC, runs until 2032, an extension of 12 years, whereas the initial contract was…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93754
• Published on 18/05/17 at 11:15
©  Barilla
Tennis: Swiss Roger Federer becomes ambassador of the Italian group Barilla for the "long-term"

The Swiss tennis player Roger Federer has become a brand ambassador of the Italian food group Barilla, on 05/05/2017. Federer's contract is a "long-term agreement," said the Italian group."Barilla pasta and sauces provide the energy that I need to succeed on the tennis court and enjoy my family’s…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 93627
• Published on 18/05/17 at 10:10
©  Havas Sports & Entertainment
Havas Sports & Entertainment: A. Pénicaud, C. Bal, and A. Courbon promoted within the agency

Havas Sports & Entertainment, the sports marketing and entertainment agency of French communication group Havas, announced three promotions within its organisation on 15/05/2017.Augustin Pénicaud (37 years old), has been promoted to associate director, in charge of coordinating the strategy of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 93750
• Published on 17/05/17 at 18:15
©  Sport and Sustainability International
Sport and Sustainability International (SandSi): inaugural congress at INSEP in Paris on 23/05/2017

The inaugural congress of Sport and Sustainability International (SandSi) will be held at INSEP in Paris (FRA) on Tuesday, 23/05/2017, from 08:15 to 18:00. Registrations, which is free but mandatory, can be sent to the email address info@sandsi.org. The conference will be held in both French and…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Marketing - Communication, Social Responsibility, …
• Article # 93636
• Published on 17/05/17 at 17:50
©  FC Bruges
Jupiler Pro League: Macron succeeds Nike as equipment supplier to Club Brugge KV (2017-2020)

The Italian sports equipment manufacturer Macron will succeed Nike as the official equipment supplier to Club Brugge KV (Jupiler Pro League) from 2017-18 onwards, announced the club on 07/05/2017. The agreement covers a period of three seasons, until the end of the 2019-20 season. Nike had been…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 93171
• Published on 17/05/17 at 17:50
©  FC Nantes
Ligue 1: shirt sponsor Synergie (human resources) extends with FC Nantes (2018-2021)

The human resources management company Synergie has extended, for three seasons, its main shirt sponsorship partnership with FC Nantes (Ligue 1), on 14/05/2017. The new contract, which begins with the 2018-19 season, extends until 2020-21. Synergie has been a partner of FC Nantes since 1972, and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93628
• Published on 17/05/17 at 17:48