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©  RMFC
LaLiga Santander: more than 3.68 million TV viewers in Spain for Matchday 38 of 2016-17

At least 3.682 million viewers watched the ten games of Matchday 38, the final matchday, of the 2016-17 LaLiga Santander, played from 19 to 21/05/2017.The best TV audience was for Malaga - Real Madrid (0-2), which drew 1,370,000 subscribers on average on the pay-TV channel Movistar Partidazo, on…

Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 94090
• Published on 24/05/17 at 13:29

©  Bayern Munich
Bundesliga: nine games of Matchday 34 draw a total of 1.59 million Sky Deutschland subscribers

The nine games of Matchday 34, the final matchday of the 2016-17 Bundesliga season, played on Saturday, 13/05/2017, drew a total of 1.59 million subscribers on average on the German Sky Bundesliga pay-TV channels, according to data from the German institutes of audience measurement AGF and GfK…

Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 94188
• Published on 24/05/17 at 12:49

©  Lega Serie A
Serie A TIM: attendance for Matchday 36 of 2016-17, AS Roma - Juventus draws 53,023 spectators

Matchday 36 of the 2016-17 Serie A TIM season drew an average attendance of 23,376 spectators per game, with an average stadium fill rate of 60%, on 13 and 14/05/2017. The average attendance of the Italian league is currently 22,090 fans per game for the season (average fill rate: 58%). AS Roma …

Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 94237
• Published on 24/05/17 at 12:05

©  Athletic Bilbao
LaLiga: New Balance succeeds Nike as the equipment supplier to Athletic Club Bilbao (2017-2023)

The American sports equipment manufacturer New Balance has succeeded its counterpart Nike as the official equipment supplier to Athletic Club Bilbao (LaLiga Santander), announced the Basque club on 22/05/2017. This partnership, in the first level of the club's sponsorship hierarchy, will span six…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 94221
• Published on 24/05/17 at 10:44

©  D.R.
Champions League: OGC Nice move up to play-off round if Ajax win the 2016-17 Europa League

If AFC Ajax (Eredivisie) win the 2017 Europa League final (against Manchester United at the Friends Arena in Stockholm (SWE) on Wednesday 24/05/2017, kick-off at 20:45 CET), the Amsterdam club will directly qualify into the group stage of the 2017-18 Champions League, which will then free up a…

Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal
• Article # 94217
• Published on 24/05/17 at 10:20

©  UEFA
Europa League title allows Manchester United to maintain kit supplier deal with adidas at £75m

Manchester United FC (Premier League) won the 2016-17 Europa League final, 2-0, over AFC Ajax (Eredivisie), on Wednesday, 24/05/2017 at the Friends Arena (50,653 capacity) in Solna (near Stockholm, SWE), at 20:45 CET.Manchester United thus qualify directly into the group stage of the 2017-18…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 94204
• Published on 23/05/17 at 18:49

©  D.R.
Germany: Perform and Sky to pay €600m for the TV rights to the 2018-2021 Champions League (press)

Perform and Sky Deutschland could pay €600m for the 2018-2021 Champions League TV rights in Germany, according to the US economic website Bloomberg on 19/05/2017. The German media had announced the acquisition of the TV rights by Perform, the British group specialised in the production and…

Domain(s): Media
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 94184
• Published on 23/05/17 at 16:30

©  Schalke 04
Bundesliga: Allyouneed Fresh (online grocery) shirt sleeve sponsor of Schalke 04 (2017-2021)

Allyouneed Fresh, a German online supermarket specialising in food distribution, has become a partner and the shirt sleeve sponsor of FC Schalke 04 (Bundesliga) on 17/05/2017. This partnership will begin in 2017-18, and run until the end of 2020-21, for a duration of four seasons. The total…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 93895
• Published on 23/05/17 at 16:30

©  Borussia Dortmund
Bundesliga: bwin (betting) to become "champion" partner (2nd level) of Borussia Dortmund (2017-21)

bwin, a sports betting operator which belongs to the British group GVC Holdings, has become a "champion" partner of Borussia Dortmund (Bundesliga), on 16/05/2017. This 4-year partnership, in the second level of the club's sponsorship hierarchy, will extend until the end of the 2020-21 Bundesliga…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 93899
• Published on 23/05/17 at 16:20

©  D.R.
Italy: AGCOM approves the regulations for the centralised sale of the Serie A TV rights (2018-2021)

The Italian telecommunications regulatory authority has approved the regulations "for the centralised sale of the TV rights to the Serie A TIM for the 2018-2021 period," announced the authority on 18/05/2017.The Lega Serie A had established the regulations for the sale of the TV rights of the…

Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 94065
• Published on 23/05/17 at 15:10

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