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©  Ajax
AFC Ajax: Aegon (insurance) extends its partnership until 2018-19, but decreases its commitment

The Dutch insurance company Aegon is downgrading its partnership with AFC Ajax (Eredivisie) from official sponsor to official supplier from 2017-18, the club announced on 09/05/2017. This contract, which is in the fourth level of the club's sponsorship hierarchy, has been extended until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93510
• Published on 16/05/17 at 17:55
©  Infront
Switzerland: Martin Blaser appointed managing director of InfrontRingier Sports & Entertainment

Martin Blaser, 49 years old, has been appointed the managing director of InfrontRingier Sports & Entertainment Switzerland, a joint venture between the Swiss media rights and marketing agency Infront Sports & Media and the Swiss media group Ringier, on 08/05/2017. He succeeds the Swiss Gian Gilli…
Domain(s): Media
• Category(ies): Agencies, Sponsors - Partners
• Article # 93450
• Published on 16/05/17 at 17:54
©  D.R.
Germany: Sport1 acquires TV rights to the Confederations Cup and Euro U-21 in 2017

Sport1, a free-TV and pay-TV group in Germany, has acquired, via sublicense from the media rights and marketing agency SportA (owned by the public TV groups ARD and ZDF), the broadcasting rights to the 2017 Confederations Cup and the 2017 European U-21 championship (16-30/06/2017 in Poland), on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 93519
• Published on 16/05/17 at 17:53
©  Arsenal FC
Premier League: Arsenal invite their supporters to play on the pitch of the Emirates Stadium

Arsenal FC (Premier League) are organising the 2017 Emirates Fans Cup in partnership with the airline company Emirates, in which they are inviting their fans for a 5-a-side football tournament to be held at the Emirates Stadium, announced the two partners on Monday, 22/05/2017. The tournament is…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 93607
• Published on 16/05/17 at 15:30
©  Eleven Sports Network
Italy: Eleven Sports takes a majority stake in Sportube, will be rebranded to Eleven Sports in 2017

Eleven Sports Network have established a presence in Italy by taking a majority stake in the OTT platform Sportube, the British audiovisual group announced on 10/05/2017. Sportube will take the name "Eleven Sports" in Italy in the summer of 2017.Sportube.tv, founded in 2010, was the first Italian…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 93532
• Published on 16/05/17 at 12:50
©  World Rugby
Rugby: French bank Société Générale becomes a global partner of the 2019 World Cup

The French bank Société Générale has become one of the global partners (first level) and the official bank of the 2019 Rugby World Cup, on 09/05/2017. Société Générale has been a partner of the Rugby World Cup since the second edition in 1991."Societe Generale is thus associating its name with the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93538
• Published on 16/05/17 at 10:59
©  FC Barcelona
LaLiga Santander: FC Barcelona first club in the world to exceed 50 million fans on Instagram

FC Barcelona (LaLiga Santander) have become the first football club to break 50 million followers on the social network Instagram, on 08/05/2017. Barça are the club - across all professional sports - with the most followed on Instagram, where the club has had an account since 15/01/2013. "The club…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 93268
• Published on 16/05/17 at 10:30
©  Puma
Puma: French freestyle team "Footstyle" becomes ambassador of the German equipment manufacturer

The French freestyle team "Footstyle" has become an official ambassador of the German sports equipment manufacturer Puma on 06/05/2017. This partnership takes place 10 days after the one that concluded with "Lisa Freestyle", a young French freestyler, who became the ambassador of Puma on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Sporting Goods & Brands, …
• Article # 93516
• Published on 16/05/17 at 09:50
©  D.R.
Western Europe: pay-TV market still growing, 106 million subscribers expected in 2022

"The Western European pay-TV market is mature, but, unlike North America, it will still gain subscribers between 2016 and 2022. Although this only represents a 6.7% increase, it means nearly 7 million more subs to take the total to 106 million. Western Europe will cross the 100 million pay TV subs…
Domain(s): Media
• Category(ies): Agencies, Digital
• Article # 93183
• Published on 15/05/17 at 18:24
©  Everton FC
Premier League: Chang (beer) will cease to be Everton's shirt sponsor at the end of 2016-17

On 09/05/2017, Everton FC (Premier League) officialised the end of its main shirt sponsorship contract with the Thai beer brand Chang at the end of the 2016-17 season. Chang, a Thai beer brand from Thaibev, has been a major partner and Everton's main shirt sponsor since the 2004-05 season, with an…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93373
• Published on 15/05/17 at 18:22