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©  Rakuten
FC Barcelona: "The goal of the partnership, make Rakuten a global brand" (R. Kadavakolu, Rakuten)

"Rakuten is a leading brand in Japan (specialising in internet services, e-commerce, finance, digital content), known and recognised in this market. Our ambition is to become a global brand, and to achieve this objective we needed a global communication platform. This is the main reason for our…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 103870
• Published on 16/10/17 at 17:40
©  NBA
NBA: Rakuten distributor of "NBA League Pass" in Japan and marketing partner from 2017-18

Rakuten, a Japanese group specialising in internet services, e-commerce, finance, and digital content, has acquired the exclusive distribution, in Japan, of the broadcasting rights for all live NBA games, on 09/10/2017. Rakuten has also become a "global marketing partner" of the North American…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 103856
• Published on 16/10/17 at 17:19
©  FPF
Portugal: Nike extends partnership as the equipment supplier of the Federation until 2024

The American sports equipment brand Nike has extended its partnership as the equipment supplier of the Portuguese Football Federation for six years (from 01/01/2019 to 31/12/2024), on 11/10/2017. Nike has been a partner of the FPF since 1997. The agreement covers the 25 Portuguese national…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 103949
• Published on 16/10/17 at 17:18
©  UEFA
UEFA: confirmation of the composition of the four leagues of the 2018-19 Nations League

Germany, Portugal, Belgium, Spain, France, England, Switzerland, Italy, Poland, Iceland, Croatia, and the Netherlands are the 12 countries that will make up League A of the 2018-19 UEFA Nations League, announced on 11/10/2017. These 12 teams will be divided into four groups of three, and will face…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 103751
• Published on 16/10/17 at 15:45
NBA: Squarespace (web content management) jersey sponsor of the New York Knicks from 2017-18

Squarespace, an American web content management system, has become a jersey sponsor of the New York Knicks for the 2017-18 season on 10/10/2017. It is a "several year" partnership according to the NBA franchise, but the contract for the team's jersey sponsorship cannot run beyond 2019-20, the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 103983
• Published on 16/10/17 at 13:09
©  Perform
Europa League: DAZN (OTT) acquires broadcasting rights for Germany and Austria (2018-2021)

DAZN, the OTT sports platform of Perform Group, the British group that specialises in the production and distribution of sports content on digital platforms, have acquired the broadcasting rights to the Europa League, in Germany and Austria, for the 2018-2021 period.DAZN will broadcast all 205…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 103734
• Published on 16/10/17 at 12:24
©  D.R.
Justice: "beIN Media Group refutes all accusations made by OAG (Swiss public prosecutor)"

"Following a request by the office of the Attorney General of Switzerland (OAG), the beIN Sports offices in Boulogne-Billancourt (FRA) were searched this morning (12/10/2017). The employees on site cooperated with the authorities until the end of the search. beIN Media Group refutes all…
Domain(s): Media
• Category(ies): Clubs, Authorities, Legal, …
• Article # 103982
• Published on 16/10/17 at 10:05
©  Intersport
France: Intersport becomes official distributor of the French Football Federation for 2017-2021

Intersport, the Swiss sporting goods distribution group, has become the official distributor of the FFF for four seasons (2017-2021) on 11/10/2017. The partnership covers the A teams of France, the Women's national team, and the U-21's. This is a fourth-tier partnership in the sponsoring hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 103735
• Published on 13/10/17 at 17:03
©  FIFA
2018 World Cup: 23 countries qualified as of 11/10/2017, the 9 others known by November 2017

23 countries, including Russia as the host team, have assured their place in the final tournament of the 2018 World Cup, to be held in Russia from 14/06 to 15/07/2018, as of 11/10/2017.• In UEFA, alongside Russia, Belgium, Germany, England, Spain, Poland, Iceland, Serbia, Portugal, and France all…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Ticketing, Finance, …
• Article # 103687
• Published on 13/10/17 at 17:00
©  www.tottenhamhotspur.com
Tottenham Hotspur FC: fans participate in launch of new merchandise collection

Tottenham Hotspur FC (Premier League) has launched its autumn-winter 2017 merchandise collection through its digital campaign "We the 12th", in which the fans of the club have participated, on 04/10/2017. "Fans were invited by the club via social media to be part of a unique opportunity to front…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 103934
• Published on 13/10/17 at 14:44