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©  UEFA
Champions League: UEFA invites companies to become partners of the tournament (2018-2021)

UEFA has invited companies to become partners of the Champions League, announced TEAM Marketing AG on 27/03/2017. The Swiss agency markets the commercial and broadcasting rights to UEFA club competitions club. Three product categories are open to partnerships: • Non-Alcoholic Drinks / Soft Drinks…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 90299
• Published on 30/03/17 at 12:24
©  ASNL
Ligue 1: two AS Nancy-Lorraine fans watch game against Marseille in a Ford pickup on the sidelines

AS Nancy-Lorraine (Ligue 1) and the Ford dealership Saint-Christophe Lorraine have offered the opportunity for two Nancy fans to watch the home game against Olympique de Marseille (Matchday 34 of Ligue 1, the weekend of 22/04/2017) in a Ford Ranger pickup truck positioned on the sidelines of the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 90298
• Published on 30/03/17 at 11:49
©  International Champions Cup
2017 International Champions Cup: Audi and five other companies partners of the Chinese stage

Audi (GER, automobile manufacturer), Emirates (UAE, airline), and four Chinese companies - Kaisa Culture Group (ticketing), Der (flooring), Wuciyuan Herbal Products (nutrition products), and Neo Online (financial services) - have become partners of the Chinese stage of the 2017 International…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Rights Acquisitions, …
• Article # 90180
• Published on 30/03/17 at 11:00
©  KFC
eSports: fast food chain KFC is launching recruitment tournaments to create its e-Football Team

The fast food chain KFC (Kentucky Fried Chicken) will select four players for its new "e-Football Team", an eSports team for the video game FIFA 17 (Xbox One), announced on 15/03/2017. The four players will be €300 per month for one year. KFC is organising three online tournaments (the first on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 90078
• Published on 29/03/17 at 18:42
©  FIFA
FIFA: transfers, laws of the game, and club licensing discussed by the Stakeholders Committee

"The establishment of a taskforce to improve the international transfer system, potential improvements that could be made to the future International Match Calendar, the recent IFAB meeting in London and the transformation of FIFA Club Licensing from a strict regulatory instrument into a principle…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal
• Article # 90079
• Published on 29/03/17 at 18:22
©  CAF
CAF: resignation of secretary general Hicham El Amrani (MAR), Essam Ahmed (EGY) interim in post

Ahmad Ahmad (MAD), the new president of the Confederation of African Football since 16/03/2017, "announced that he had accepted the resignation of secretary general Hicham El Amrani (MOR, in office since 2011). Essam Ahmed (EGY), the deputy secretary general of the CAF has been promoted until…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 90097
• Published on 29/03/17 at 18:20
©  Juventus
Sportem 2017: "We want to target the 'entertainment enthusiasts': Millennials" (S. Vigato, Juventus)

"Juventus is the top club in Italy, with a market share of 33% of football fans. We have around 300 million fans worldwide, including 14 million in Italy and 41 million in Europe. China, Indonesia, and the United States are also very important markets for us: we have fewer fans there than in our…
Domain(s): Clubs
• Category(ies): Agencies, Clubs, Digital, …
• Article # 90192
• Published on 29/03/17 at 15:42
©  Afflelou
Belgium: Alain Afflelou (eyewear) becomes a partner of the Federation through the 2018 World Cup

The French eyewear brand Alain Afflelou has become a partner of the the Royal Belgian Football Association on 17/03/2017. The partnership runs through the 2018 World Cup. The deal was negotiated by the Lagardère Sports agency. As part of this partnership, Alain Afflelou gets visibility into on the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 90253
• Published on 29/03/17 at 15:29
©  beIN Sports
Italy: 6.4 million viewers for the Netherlands - Italy friendly on Rai1 (share: 23.8%)

The international friendly match, Netherlands - Italy, at the Amsterdam ArenA (Netherlands), drew 6.409 million viewers on average in Italy on the public channel Rai1 on Tuesday, 28/03/2017 (kick-off at 20:45 CET). Audience share 23.8%, and Rai1 posted the best performance of the day in the…
Domain(s): Media
• Category(ies): Media Audiences, Authorities, Marketing - Communication
• Article # 90252
• Published on 29/03/17 at 14:59
©  TF1
France-Spain friendly: 5.9 million viewers on TF1 in France, 5.922 million in on Telecinco in Spain

France - Spain (0-2), an international friendly at the Stade de France (Saint-Denis) drew 5.974 million viewers on average in France on the private, free-TV channel TF1 on Tuesday, 28/03/2017 (kick-off at 21:00 CET), according to data of the French audience measurement institure Médiamétrie…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 90247
• Published on 29/03/17 at 14:30