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©  NTF
Sportem 2017: "We want to help develop the eSports ecosystem and Sporting CP brand" (G. Fraga)

"We want to help develop eSports ecosystem and Sporting brand. If it works well for us, other clubs will follow. We want to commit, long term, to reach an audience that is interested less and less in sport," said Guilherme Fraga, co-founder and director of the eSports section of Sporting Clube de…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Rights Acquisitions, …
• Article # 90181
• Published on 29/03/17 at 13:00
©  VfL Wolfsbourg
Bundesliga: VfL Wolfsburg open an office in Beijing to develop its brand in China

VfL Wolfsburg (Bundesliga) officially opened an office in Beijing (China) in a ceremony that drew about 150 guests "from the worlds of business, politicss and sport", on 22/03/2017. VfL Wolfsburg are the first German club to open an office in the Chinese capital, while Bayern Munich opened - on…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication
• Article # 90179
• Published on 29/03/17 at 09:54
©  Chelsea FC
Chelsea FC: a contest to win a 24 hour VIP experience at Stamford Bridge for four people

Chelsea FC (Premier League) have organized a contest which will allow one fan to win a 24 hour VIP experience for four people at Stamford Bridge, the club announced on 21/03/2017. To enter the draw, Chelsea FC fans must complete a questionnaire in which they explain what Stamford Bridge means to…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 90004
• Published on 28/03/17 at 18:42
©  Deportivo La Corogne
LaLiga Santander: Felix Ramiro (tailor) becomes the fashion partner of Deportivo La Coruña

The Spanish clothing brand Felix Ramiro has become the fashion partner of Deportivo La Coruña (LaLiga Santander), on 13/03/2017. Neither the duration nor the amount of the partnership were disclosed.As part of this partnership, Felix Ramiro will outfit the technical staff and members of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89974
• Published on 28/03/17 at 18:34
©  Li-Ning
China: 8bn yuan (€1.1bn) in turnover for the sports equipment brand Li-Ning (+13.1%) in 2016

The Chinese sports equipment brand Li-Ning posted a turnover of 8bn yuan during the 2016 fiscal year (from 01/01 to 31/12/2016), approximately €1.1bn on 31/12/2016, announced the company on 23/03/2017. This amount represents an increase of 13.1% compared to 2015 (7.1bn yuan, €1bn on 31/12/2015)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 90099
• Published on 28/03/17 at 16:58
©  Everton FC
Premier League: agreement for purchase of land and the financing of the new stadium of Everton FC

Everton FC (Premier League) and the City of Liverpool have signed an agreement for an "innovative funding model that will support the ambition of the club to build a new stadium" on the waterfront, north of the city, at Bramley Moore Dock, said the club on 23/03/2017. Everton also reached an…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Authorities, …
• Article # 90096
• Published on 28/03/17 at 16:19
©  D.R.
Serie A TIM: Inter launch an academy in Cordoba (Argentina), its seventh abroad

FC Internazionle Milano (Serie A TIM) have launched an academy for youth from 8 to 16 years old in Cordoba (Argentina), in partnership with Deportivo Atalaya, a local amateur club whose facilities will be used by residents of the Inter Academy, announced the Milanese club on 22/03/2017. The…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 90076
• Published on 28/03/17 at 15:39
©  Atlético de Madrid
Atlético Madrid: Herbalife (nutrition) becomes main shirt sponsor of the women's team (2017-2020)

The American brand of nutritional products Herbalife has become the main shirt sponsor of the women's team of Club Atlético de Madrid (Liga Iberdrola, women's first division), on 24/03/2017. The contract, valid for the end of the 2016-17 season, and then the next three seasons, and thus until the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 90100
• Published on 28/03/17 at 13:50
©  Eleven Sports Network
USA: Eleven Sports acquires the rights held by One World Sports, and will replace the channel

Eleven Sports Network has announced its presence in the United States, following the acquisition of certain assets of One World Sports channel, said the British broadcaster on 16/03/2017. The channel which had belonged to multimedia entertainment and sports group One Media Corporation has now been…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 90098
• Published on 28/03/17 at 12:44
©  LaLiga
LaLiga: opening an office in Singapore, the fourth of the Spanish League in Asia

LaLiga officially opened an office in the city-state of Singapore, in the presence of Javier Tebas, president of the Spanish League, Miguel Angel Navarro Portera, the Spanish ambassador to Singapore and Lay Hoon Chan, the Singaporean chairwoman of Valencia CF (LaLiga Santander), on 23/03/2017.This…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 90094
• Published on 28/03/17 at 12:04