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©  Real Madrid
LaLiga Santander: Mahou (beer) renews its partnership with Real Madrid until 2018-19

The Spanish beer Mahou Cinco Estrellas renewed its partnership with Real Madrid CF (LaLiga Santander), on 17/03/2017. This second-level partnership in sponsoring hierarchy of the club now runs until the end of the 2018-19 season. Mahou San Miguel has been a partner of Real Madrid since the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89545
• Published on 21/03/17 at 17:12
©  DFL
Bundesliga: DFL tested Ultra HD broadcasting with Mönchengladbach - Leipzig on 21/02/2017

VfL Borussia Mönchengladbach - RB Leipzig (1-2), from Matchday 21 of the 2016-17 Bundesliga, was produced in UHD-HDR (Ultra High Definition - High Dynamic Range) on19/02/2017. "Together with its wholly-owned subsidiary company Sportcast, the DFL, on Matchday 21 realised a complete TV live…
Domain(s): Media
• Category(ies): Agencies
• Article # 89602
• Published on 21/03/17 at 17:11
©  LaLiga
"LaLiga Santander Experience": 10 fans from Poland and Asia invited to the Barça match at La Coruña

As part of "Laliga Santander Experience" operation, 10 fans from Poland, Malaysia, Thailand, and Indonesia and two journalists were able to watch Deportivo La Coruña - FC Barcelona (2-1, Matchday 27 of LaLiga Santander) at the Estadio Riazor (on 12/03/2017), said the Spanish League on 14/03/2017…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 89662
• Published on 21/03/17 at 16:45
©  D.R.
Bundesliga: attendance for Matchday 25 of 2016-17, Dortmund - Ingolstadt draws 81.360, sold out

Matchday 25 of the 2016-17 Bundesliga season drew an average of 43,741 spectators on average per game, for an average stadium fill rate of 96%, from 17 to 19/03/2017. The average attendance of the German top division is currently 41,217 fans per game on the season (average fill rate: 93%)…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 89576
• Published on 21/03/17 at 16:00
©  D.R.
Premier League: attendance for Matchday 29 of 2016-17, West Ham - Leicester City draws 56,996 fans

The 10 games of Matchday 29 of the 2016-17 Premier League drew an average attendance of 35,257 spectators per match, for an average stadium fill rate of 96%, on 17 and 18/03/2017. The average attendance of the English top flight is currently 35,781 fans per game on the season (average fill rate…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 89577
• Published on 21/03/17 at 15:19
©  LaLiga
LaLiga Santander: attendance for Matchday 28 of 2016-17, Barcelona - Valencia draws 78,675 fans

Matchday 28 of the 2016-17 LaLiga Santander season drew an average of 31,983 spectators per game, for an average stadium fill rate average of 83%, from 17 to 19/03/2017. The average attendance of the Spanish league is currently 28,174 fans per game in 2016-17 (average fill rate: 75%). FC Barcelona…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 89603
• Published on 21/03/17 at 14:50
©  Lega Serie A
Serie A TIM: attendance for Matchday 29 of 2016-17, AC Milan - Genoa draws 34,851 to the San Siro

Matchday 29 of the 2016-17 Serie A TIM season drew an average of 20,401 spectators per game (average stadium fill rate of 66%) on 18 and 19/03/2017. The average attendance of the Italian league is currently 21,606 fans per game on the season (average fill rate: 57%). AC Milan - CFC Genoa (1-0…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 89647
• Published on 21/03/17 at 14:05
©  Sao Paulo FC
Under Armour: record turnover (€4.6bn) and profit for the sports equipment brand in 2016

Under Armour posted a record turnover $4.8bn (€4.6bn on 31/12/2016) for the 2016 fiscal year (from 01/01 to 31/12/2016), up 21.8% compared to 2015 ($3.96bn / €3.64bn), announced the American sports equipment brand on 31/01/2017. However, the turnover is down 2.5% to 4% compared to the projections…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Legal, …
• Article # 86658
• Published on 21/03/17 at 12:15
©  LaLiga
Spain: LaLiga and Mediapro deploy Automatic TV, producer of automated content for tactical use

AutomaticTV, automated production system of content during matches for tactical purposes, will be deployed in the 42 stadiums of the LaLiga Santander and LaLiga 1|2|3 clubs, stated the Spanish League on 02/03/2017. This technology was developed by the Spanish broadcasting group Mediapro."This is…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 89618
• Published on 21/03/17 at 11:19
©  LFP
Ligue 1: attendance for Matchday 30 of 2016-17, PSG - Lyon draws 47,032 fans to the Parc des Princes

Matchday 30 of the 2016-17 Ligue 1 season drew an average attendance of 22,791 spectators per game (average stadium fill rate of 76%) from 17 to 19/03/2017. The average attendance of the French championship is currently 20,525 fans per game on the season (average fill rate: 67%). Paris…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 89548
• Published on 21/03/17 at 10:45