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©  adidas Group
adidas: turnover +18% in 2016 (€19.3bn), net profit +52% to €1.02bn

adidas Group posted a turnover of €19.3bn in the 2016 financial year (from 01/01 to 31/12/2016), up 18% compared to 2015 (€16.9bn) , announced the German sports equipment brand on 08/03/2017. The adidas brand accounted for 84.6% of the Group's revenues (€16.3bn), ahead of Reebok (€1.8bn, 9.7% of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 89142
• Published on 21/03/17 at 10:10
©  Atalanta Bergame
Atalanta BC (Serie A TIM): Italpol (security) becomes a partner and Euroservice (logistics) extends

Italpol, an Italian services and security solutions company, has become an exclusive partner of Atalanta BC (Serie A TIM) on 08/03/2017. This is a second level partnership in the club's sponsorship hierarchy."This partnership with Atalanta is an excellent opportunity for us to increase our brand…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89439
• Published on 20/03/17 at 19:10
©  CAF
CAF: Zanzibar becomes the 55th member of the Confederation of African Football

Zanzibar ha been unanimously admitted as the 55th member of the Confederation of African Football, during the 39th Ordinary General Assembly of the CAF, in Addis Ababa (ETH), on 16/03/2017. CAF now counts 56 members (see list below), but the Ligue de la Réunion, also attached to the FFF, does not…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 89443
• Published on 20/03/17 at 19:09
©  Manchester City
Premier League: Manchester City first club to announce a sleeve sponsor (Nexen Tire) for 2017-18

The South Korean tyre manufacturer Nexen Tire, a partner of Manchester City FC (Premier League) since 07/08/2015, has expanded its agreement and become the shirt sleeve sponsor of the club from 2017-18, the Manchester City announced on 17/03/2017 . Manchester City thus become the first Premier…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 89571
• Published on 20/03/17 at 16:50
©  Tag Heuer
Tag Heuer (watchmaker): Spaniard Andrés Iniesta (FC Barcelona) a new brand ambassador

The Spanish international midfielder of FC Barcelona (LaLiga Santander), Andrés Iniesta, has become an ambassador of the Swiss watchmaker Tag Heuer, on 16/03/2017. The announcement comes ten days after another ambassador contract for Tag Heuer with an athlete: the rugby player Dan Carter (New…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 89558
• Published on 20/03/17 at 15:44
©  beIN Sports
beIN Sports France: €600m to be injected by beIN entities, beIN Europe Ltd, a direct shareholder

beIN Media Group, the parent company of beIN Sports France, may have injected €600m into the French sports pay-TV on 28/12/2016, via two simultaneous capital increases, one of €500m and the other €100m, reported the French newspaper Liberation on 16/03/2017. "The recapitalisation of the beIN…
Domain(s): Media
• Category(ies): Agencies, Finance, Legal
• Article # 89503
• Published on 20/03/17 at 14:44
©  Sportem 2017
Sportem 2017 (27 and 28/03/2017): Promotional codes available to News Tank Football subscribers

News Tank Football, a partner of the Sportem event hosted at the Parc des Princes in Paris (FRA) on 27 and 28/03/2017, is pleased to provide our subscribers the following promotional codes for tickets to the European summit for sports marketing and merchandising, including the trade fair of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 89381
• Published on 20/03/17 at 11:49
©  Wiesbaden
Germany: Wehen Wiesbaden (3.Liga) create an augmented reality application for its magazine

SV Wehen Wiesbaden (3.Liga) have launched an application to allow the club's magazine, distributed in its stadium, to be viewed in augmented reality, the German club announced on 19/02/2017. This device was developed by vivaLS, a subsidiary specialising in augmented reality, of the German agency…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 89476
• Published on 20/03/17 at 10:50
©  D.R.
FFF: Noël Le Graët, president since 18/06/2011, re-elected for the 2017-2020 period (57.4% votes)

Noël Le Graët, president of the FFF since 18/06/2011, has been re-elected for the period from 2017 to 2020, during the Federal Assembly of French Football in Paris (FRA, on Saturday, 18/03/2017. The list of Noël Le Graët received 57.4% of the votes (19,038 votes), against 41.9% for the list of…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 89504
• Published on 20/03/17 at 09:55
©  6play
Europa League: 2.022 million viewers for AS Roma - O. Lyonnais in France on W9 (share: 9.3%)

AS Roma (Serie A TIM) - Olympique Lyonnais (Ligue 1), 2-1, in the Round of 16 of the 2016-17 Europa League (OL advanced 5-4 on aggregate) drew 2,022,000 viewers on average in France on the free-TV channel W9, on Thursday, 16/03/2017 (kick-off at 21:05 CET).This score represented a 9.3% audience…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 89475
• Published on 17/03/17 at 17:09