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©  D.R.
eSports: AS Monaco becomes the third club to join eFootball.Pro after FC Barcelona and FC Schalke 04

AS Monaco eSports has joined eFootball.Pro, an eSports league, events and content creation company, according to AS Monaco FC (Ligue 1 Conforama) on 06/08/2018. The company was founded in 2016 by Gerard Piqué, the Spanish international and FC Barcelona defender. "We are delighted to be the…
Domain(s): Clubs
• Category(ies): esport - gaming
• Article # 126487
• Published on 07/08/18 at 17:50
©  Infront_Mkers
eSports: Infront becomes the exclusive marketing agency of Mkers (ITA)

Infront, a Swiss media rights and sports marketing agency and Mkers, an Italian eSports organisation, have established an exclusive marketing and commercial partnership on 06/08/2018. As part of the partnership, Infront will market the organisation's sponsorship offerings and "produce digital…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, esport - gaming
• Article # 126477
• Published on 07/08/18 at 17:09
©  FC Barcelona
Twitter: Top 100 European clubs with the most followers (August 2018)

With nearly 51.8 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on Twitter, according to data collected by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network on 01/08/2018. To establish this Top 100, News…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 126474
• Published on 07/08/18 at 16:34
©  MGM Resorts
NBA: first major league in North America to enter into a sports betting partnership (MGM Resorts)

MGM Resorts, an American chain of hotels and casinos, has become the official gaming partner of the National Basketball Association and the WNBA, on 31/07/2018. A contract of at least $25m (€21.6m on 06/08/2018) over three seasons (2018-2021) has been reported by the North American sports media…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Legal, …
• Article # 126431
• Published on 07/08/18 at 15:44
©  Sevilla FC
LaLiga: betfair (sports betting) becomes a sleeve and training kit sponsor of Sevilla FC (2018-2020)

betfair, a British online sports betting and gambling operator, has become an official partner of Sevilla FC (LaLiga Santander) for two seasons (2018-2020) on 02/08/2018. This is a second level agreement in the sponsorship hierarchy of the Andalusian club. As part of the deal, the betfair…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 126430
• Published on 07/08/18 at 14:30
©  Manchester United FC
Premier League: Melitta (coffee) upgrades to global partner of Manchester United FC for 2018-19

Melitta, part of Melitta Group and official coffee partner of Manchester United FC (Premier League) has upgraded to become a global partner for the 2018-19 season, according to the club on 03/08/2018. The value of the partnership has not yet been communicated. The partnership is the second…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 126415
• Published on 07/08/18 at 13:19
©  Eleven Sports
UK/Ireland: Eleven Sports to broadcast one LaLiga and Serie A game per matchday on Facebook

The British audio-visual group Eleven Sports has concluded a broadcasting partnership, in the United Kingdom and Ireland, with the social network Facebook, on 06/08/2018. Eleven Sports will broadcast one Serie A TIM and LaLiga Santander game per matchday, competitions for which it holds the…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities
• Article # 126429
• Published on 07/08/18 at 12:40
©  MLS
MLS (Major League Soccer): Facebook and Twitter communities of the franchises (August 2018)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of followers) communities of the 23 franchises of MLS, the North American professional soccer league. These infographics are automatically updated on the first day of each month.
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 126424
• Published on 07/08/18 at 12:00
©  MLB
MLB (Major League Baseball): Facebook and Twitter communities of the franchises (August 2018)

Please find in the infographics below the Facebook (number of Likes) and Twitter (number of followers) communities of the 30 franchises of the MLB, the North American baseball league. These infographics are automatically updated on the first day of each month.
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 126423
• Published on 07/08/18 at 10:50
©  AS Roma
AS Roma: Francesco Calvo (FC Barcelona) becomes chief revenue officer from September 2018

The Italian Francesco Calvo has been appointed chief revenue officer of AS Roma (Serie A TIM) from September 2018, according to the Italian club on 02/08/2018. Calvo has held a similar position at FC Barcelona (LaLiga Santander) since October 2015. Prior to this, Francesco Calvo served as…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Sporting Goods & Brands, …
• Article # 126426
• Published on 07/08/18 at 10:25