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©  The Metrics Factory
2018 World Cup: "Social networks, a springboard for supporting partnerships" (Q. Gressien)

"Few official sponsors were not active at all, during the World Cup, in all 32 qualified countries. If this seems logical today, it was not necessarily the case in previous editions. The brands understood that social networks offered them a springboard for supporting their partnerships beyond the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 125656
• Published on 02/08/18 at 11:20
©  FIFA
The Best FIFA Football Awards 2018: third edition scheduled in London on 24/09/2018

"The Best FIFA Football Awards will be held for the third time (in London, UK) on 24/09/2018/ the latest incarnation of the annual awards events that FIFA has staged since 1991, when the FIFA World Player Gala was founded," said the international federation on 24/07/2018.  A list of 10…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 126166
• Published on 02/08/18 at 10:30
©  SC Freiburg
SC Freiburg: the City of Freiburg (GER) adopts the development plan for the club's new stadium

"The Freiburg City Council has adopted, by a large majority, the statutes of the development plan for the new Wolfswinkel stadium (north-west of Freiburg im Breisgau, Baden-Württemberg, Germany)," announced SC Freiburg (Bundesliga), on 25/07/2018. SC Freiburg and the City of Freiburg im…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Stadiums
• Article # 126163
• Published on 02/08/18 at 09:40
©  NTF
Interviews by News Tank Football (Juventus, LaLiga, Dortmund, ECA, virtual reality)

Please find below a selection of key News Tank Football interviews, including extended conversations with: • Silvio Vigato, co-chief revenue officer of Juventus • Didier Poulmaire, about the launch of the Sport Executive with News Tank Football • Carsten Cramer, COO of Borussia Dortmund …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Finance, Authorities, …
• Article # 125958
• Published on 01/08/18 at 17:30
©  FIFA
FIFA eWorld Cup: Grand Final at the O2 Arena, London (United Kingdom), from 02 to 04/08/2018

The FIFA eWorld Cup Grand Final 2018, "virtual football's equivalent of the FIFA World Cup" will be held at the O2 Arena in London, UK from Thursday 02 to Saturday 04/08/2018, according to FIFA, on 28/07/2018. "At the FIFA eWorld Cup, 32 finalists - all of who will have qualified for the event…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Essentials Public Authorities & Regulations, esport - gaming
• Article # 126161
• Published on 01/08/18 at 16:40
©  Mitsubishi
ASO: Mitsubishi Motors becomes title sponsor of the Desafío Inca Dakar Series 2018 (Rally)

The Japanese car manufacturer Mitsubishi Motors has become the title sponsor of the Desafío Inca Dakar Series 2018 rally raid competition (a long distance off-road racing competition that takes place over several days), according to Amaury Sport Organisation, organiser of the event on 26/07/2018…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 126039
• Published on 01/08/18 at 15:30
©  LaLiga4Sports
Spain: LaLiga acquires TV rights to the Liga ASOBAL (Spanish handball league) for its OTT platform

LaLiga has acquired the broadcasting rights, in Spain, to the Liga ASOBAL (Spanish handball first division), for several seasons, from the 2018-19 season, on 26/07/2018. The matches will be broadcast on LaLiga's free OTT platform due to be launched in August 2018. A total of 130 matches (league…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 126045
• Published on 01/08/18 at 14:50
©  CIO
International Olympic Committee: Visa (payments) extends as a TOP partner until 2032

Visa, a US group of payment solutions and financial services, has extended its partnership as a TOP partner of the International Olympic Committee until 2032, on 31/07/2018. Visa is one of the founding members of the TOP (The Olympic Partner) programme established in 1986, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 126160
• Published on 01/08/18 at 13:50
©  OM
Ligue 1 Conforama: Olympique de Marseille reaches 38,000 season ticket holders milestone for 2018-19

Olympique de Marseille (Ligue 1 Conforama) has reached a milestone of 38,000 season ticket holders for the 2018-19 Ligue 1 Conforama season at the Orange Vélodrome (65,252 capacity), an increase of 15% compared to 2017-18 (33,168 season ticket holders), announced the French club, on 27/07/2018…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 126042
• Published on 01/08/18 at 12:20
©  Juventus FC
Serie A TIM: Juventus and equipment supplier adidas release a basketball jersey on 25/07/2018

Juventus FC (Serie A TIM) and its equipment supplier adidas have released a basketball jersey in the colours of the Italian club, on 25/07/2018. Inspired by the 2018-19 home shirt of the football team, the basketball jersey is marketed at a price of €89.95 on the Juventus online store. This…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 126040
• Published on 01/08/18 at 11:40