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©  D.R.
Serie A TIM: Inter Milan inaugurates an academy for 200 boys and girls in Hong Kong (China)

"Inter Academy Hong Kong (China), the result of a strategic agreement between FC Internazionale Milano (Serie A TIM), Suning Sports Group a subsidiary of the Suning Group, Chinese multinational majority shareholder of the club) and Man Lap International Sports Group, is up and running," announced…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 126362
• Published on 07/08/18 at 10:20
©  LaLiga
"Investing a massive effort to reduce losses from illegal broadcasting" (E. Fernández, LaLiga)

"Protecting our product is fundamental to our business. We cannot allow pirate channels to offer access to LaLiga's programming. Spanish football is investing a massive effort, both in terms of financial and human resources, in its attempts to try to reduce the losses incurred as a result of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Finance, Legal, …
• Article # 125642
• Published on 07/08/18 at 09:39
©  D.R.
NBA: LeBron James collaborates with HBO for "The Shop" series launched in August 2018

The US pay-TV group HBO is broadcasting on its YouTube channel a video featuring an excerpt from the upcoming series "The Shop", in collaboration with American basketball player LeBron James (Los Angeles Lakers, NBA), on 26/07/2018. Created in partnership with the digital media company…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Marketing - Communication
• Article # 126396
• Published on 06/08/18 at 18:00
©  Getafe CF
LaLiga Santander: Getafe CF creates a professional eSports section in partnership with Esportia

Getafe CF (LaLiga Santander) has created a professional eSports section, in partnership with the company Esportia, which specialises in the professionalisation of eSports, announced the Spanish club on 01/08/2018. "The club has agreed with Esportia, a specialist in the sector, to compete on…
Domain(s): Clubs
• Category(ies): Digital, esport - gaming
• Article # 126361
• Published on 06/08/18 at 17:14
©  D.R.
Facebook: Top 100 European clubs with the most likes (August 2018)

With more than 109.1 million likes, Real Madrid CF (LaLiga Santander) are the most popular European club on Facebook, according to data compiled by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network as of 01/08/2018. With 1.7 million…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 126409
• Published on 06/08/18 at 16:14
©  FC Schalke 04
Bundesliga: R+V Versicherung (insurance) extends as a premium partner of FC Schalke 04 until 2023

The German insurance company R+V Versicherung has extended its partnership with FC Schalke 04 (Bundesliga) for four seasons (2019-2023), on 30/07/2018. The insurance company has the status of premium partner, the second level in the sponsorship hierarchy of the German club. R+V Versicherung…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 126398
• Published on 06/08/18 at 15:19
©  D.R.
Spain: Mediaset acquires TV rights for Euro 2020 and international matches until 2022

Mediaset España has acquired the broadcasting rights, in Spain, to Euro 2020, from the CAA Eleven agency, on 02/08/2018. The private audiovisual group will broadcast all 51 games of the competition free-to-air. The Spanish group also acquired, from the Swiss company that has been managing the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 126395
• Published on 06/08/18 at 14:29
©  NFL
NFL: Snapchat extends its partnership with the league and adds a new "Sunday Publisher Story"

Snapchat, a photo and video sharing application, has renewed and extended its partnership with the National Football League for multiple years, according to the NFL on 30/07/2018. The NFL and Snapchat have been partners since 17/09/2015. "As part of the extended partnership, the NFL will add…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 126274
• Published on 06/08/18 at 13:14
©  D.R.
MLS All-Star Game: A goalkeeper with a headset and microphone interviewed by ESPN during the match

The US sports pay-TV channel ESPN equipped American goaltender Brad Guzan (Atlanta United, MLS) with a microphone and a headset at the MLS All-Star Game between the MLS All-Star team and Juventus FC ( Serie A TIM) (1-1, 3-5 on penalties) at Mercedes-Benz Stadium (74,000 capacity, in Atlanta…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 126366
• Published on 06/08/18 at 12:24
©  Perform
Italy: launch of DAZN (OTT platform), broadcaster of the Serie A (3 games/day), LaLiga and Ligue 1

DAZN, the OTT sports platform of the British group Perform, has been officially launched in Italy on 02/08/2018. Perform Group took advantage of the launch to formalise several acquisitions of sports rights in Italy (see below), including the exclusive broadcast rights to LaLiga Santander…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital
• Article # 126364
• Published on 06/08/18 at 11:30