Archives April, 2019 (page 13/25)

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©  LaLiga

LaLiga: Puma to succeed Nike as equipment supplier of the Spanish football league from 2019-20

The German sports equipment manufacturer Puma will succeed the American brand Nike as equipment supplier of LaLiga from the 2019-20 season, announced the two parties on 15/04/2019. "Puma will produce the official match ball and other products for all games in Spain's top-flight leagues: LaLiga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 145005
• Published on
©  Bundesliga

CIES: record average attendance of 43,302 fans per game in the Bundesliga over 2013-14 to 2017-18

With an average of 43,302 spectators per game, the Bundesliga is the top league in the world with the highest attendance over 2013 to 2018 (five seasons, from 2013-14 to 2017-18), according to the CIES Football Observatory in its monthly report published on 10/04/2019. "The analysis of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 145021
• Published on

France: Government launches public consultation on major events to be broadcast on free-to-air TV

Franck Riester, French Minister of Culture, and Roxana Maracineanu, French Minister of Sports, have opened a public consultation regarding the list of sporting events deemed of "major importance", and therefore mandated to be available via free-to-air TV broadcasting, announced the two ministries…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 144550
• Published on
©  D.R.

Ligue 1 Conforama: Afflelou (eyewear) becomes a partner of AS Saint-Étienne until the end of 2020-21

The French eyewear and hearing aid group Afflelou has become an official partner of AS Saint-Étienne (Ligue 1 Conforama) for the end of the 2018-19 season and until the end of 2020-21, according to the club on 12/04/2019. Afflelou has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 144985
• Published on
©  AS Roma

Serie A TIM: AS Roma opens an official account on the Chinese social network TikTok

AS Roma (Serie A TIM) have opened an official account on the Chinese video sharing platform TikTok, according to the club on 11/04/2019. Roma are the second club of the Italian league to open an account on the social network after FC Internazionale Milano, which has had an account since December…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 144982
• Published on

Arsenal FC: Swedish agency Spring Media acquires international media rights

The Swedish agency Spring Media has acquired the international media rights (excluding for the United Kingdom and Ireland) to content produced by Arsenal FC (Premier League), on 12/04/2019. The duration of the contract has not been communicated. Arsenal FC had terminated its previous media…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs
• Article # 144987
• Published on
©  D.R.

Stade de Reims: OneGum (chewing gum) releases a "quirky" advert featuring club players

OneGum, a French start-up specialised in energy chewing gum, has activated its partnership with Stade de Reims (Ligue 1 Conforama) through the release of "a quirky and exciting advertising spot," announced the club on 08/04/2019. The advert was first shown on the screens of the Stade…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 144910
• Published on
©  RBB

LaLiga Santander: Uber activates partnerships with Real Betis Balompié and Sevilla FC for the derby

Uber, a mobile application that connects independent drivers with passengers registered on the platform, is activating its partnership with two of Sevilla's LaLiga Santander clubs, Sevilla FC and Real Betis Balompié, by launching a communication campaign on 10/04/2019. The activation will take…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication, Sponsors - Partners, …
• Article # 144911
• Published on
©  AC Milan

Serie A TIM: AC Milan builds sports facilities in a refugee reception centre in Niamey (Niger)

"Fondazione Milan (foundation belonging to AC Milan, Serie A TIM) and the United Nations High Commissioner for Refugees (UNHCR) join forces once again to create sport areas in the reception centre in Niger hosting refugees evacuated from Libya," announced the Italian cub on 09/04/2019. The…
Domain(s): Clubs
• Category(ies): Social Responsibility, Stadiums
• Article # 144909
• Published on
©  AFC

Premier League: Arsenal to show their match versus Wolves at the Emirates Stadium

Arsenal FC (Premier League) is organising a screening of its match versus Wolverhampton Wanderers FC (Matchday 31 of the 2018-19 Premier League seaons, postponed game), offering members of the club the chance to watch the game on the big screen at the Emirates Stadium, on Wednesday 24/04/2019…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 144617
• Published on