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©  D.R.
Le Coq Sportif: a record turnover of €123.8m (+5.3%) in 2018

The French brand Le Coq Sportif generated €123.8m in turnover during the financial year 2018 (from 01/01 to 31/12/2018), up 5.3% compared to 2017 (€117.5m), according to the Swiss investment holding company Airesis on 12/04/2019. The French equipment manufacturer is continuing its profitability…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 144981
• Published on 15/04/19 at 15:00
©  LaLiga
LaLiga: Puma to succeed Nike as equipment supplier of the Spanish football league from 2019-20

The German sports equipment manufacturer Puma will succeed the American brand Nike as equipment supplier of LaLiga from the 2019-20 season, announced the two parties on 15/04/2019. "Puma will produce the official match ball and other products for all games in Spain's top-flight leagues: LaLiga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 145005
• Published on 15/04/19 at 14:19
©  Bundesliga
CIES: record average attendance of 43,302 fans per game in the Bundesliga over 2013-14 to 2017-18

With an average of 43,302 spectators per game, the Bundesliga is the top league in the world with the highest attendance over 2013 to 2018 (five seasons, from 2013-14 to 2017-18), according to the CIES Football Observatory in its monthly report published on 10/04/2019. "The analysis of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 145021
• Published on 15/04/19 at 13:09
France: Government launches public consultation on major events to be broadcast on free-to-air TV

Franck Riester, French Minister of Culture, and Roxana Maracineanu, French Minister of Sports, have opened a public consultation regarding the list of sporting events deemed of "major importance", and therefore mandated to be available via free-to-air TV broadcasting, announced the two ministries…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 144550
• Published on 15/04/19 at 12:09
©  D.R.
Ligue 1 Conforama: Afflelou (eyewear) becomes a partner of AS Saint-Étienne until the end of 2020-21

The French eyewear and hearing aid group Afflelou has become an official partner of AS Saint-Étienne (Ligue 1 Conforama) for the end of the 2018-19 season and until the end of 2020-21, according to the club on 12/04/2019. Afflelou has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 144985
• Published on 15/04/19 at 11:30
©  AS Roma
Serie A TIM: AS Roma opens an official account on the Chinese social network TikTok

AS Roma (Serie A TIM) have opened an official account on the Chinese video sharing platform TikTok, according to the club on 11/04/2019. Roma are the second club of the Italian league to open an account on the social network after FC Internazionale Milano, which has had an account since December…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 144982
• Published on 15/04/19 at 10:30
Arsenal FC: Swedish agency Spring Media acquires international media rights

The Swedish agency Spring Media has acquired the international media rights (excluding for the United Kingdom and Ireland) to content produced by Arsenal FC (Premier League), on 12/04/2019. The duration of the contract has not been communicated. Arsenal FC had terminated its previous media…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs
• Article # 144987
• Published on 15/04/19 at 09:50
©  D.R.
Stade de Reims: OneGum (chewing gum) releases a "quirky" advert featuring club players

OneGum, a French start-up specialised in energy chewing gum, has activated its partnership with Stade de Reims (Ligue 1 Conforama) through the release of "a quirky and exciting advertising spot," announced the club on 08/04/2019. The advert was first shown on the screens of the Stade…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 144910
• Published on 12/04/19 at 17:49
©  RBB
LaLiga Santander: Uber activates partnerships with Real Betis Balompié and Sevilla FC for the derby

Uber, a mobile application that connects independent drivers with passengers registered on the platform, is activating its partnership with two of Sevilla's LaLiga Santander clubs, Sevilla FC and Real Betis Balompié, by launching a communication campaign on 10/04/2019. The activation will take…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication, Sponsors - Partners, …
• Article # 144911
• Published on 12/04/19 at 16:59
©  AC Milan
Serie A TIM: AC Milan builds sports facilities in a refugee reception centre in Niamey (Niger)

"Fondazione Milan (foundation belonging to AC Milan, Serie A TIM) and the United Nations High Commissioner for Refugees (UNHCR) join forces once again to create sport areas in the reception centre in Niger hosting refugees evacuated from Libya," announced the Italian cub on 09/04/2019. The…
Domain(s): Clubs
• Category(ies): Social Responsibility, Stadiums
• Article # 144909
• Published on 12/04/19 at 15:15