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©  Atalanta BC
Serie A TIM: Joma extends as equipment supplier of Atalanta BC for three seasons (2021-2024)

The Spanish brand Joma has extended its partnership as the official equipment supplier of Atalanta Bergamasca Calcio (Serie A TIM) until the 2023-24 season, according to the Italian club on 22/05/2019. Joma became Atalanta's equipment supplier during the 2017-18 season and has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 148153
• Published on 27/05/19 at 11:30
©  Wolverhampton FC
Premier League: Wolverhampton Wanderers FC install barrier seats at the Molineux Stadium

"Wolves are set to become the first Premier League club to install seats incorporating barriers in an existing stadium. The club has announced that all seats in the Sir Jack Hayward Stand (at the Molineux Stadium, 32,050 capacity) will be replaced this summer by a new barrier seating solution…
Domain(s): Clubs
• Category(ies): Ticketing, Legal, Stadiums
• Article # 148169
• Published on 27/05/19 at 10:50
2018-19 LaLiga Santander: a cumulative average audience of over 170 million viewers (-7.6%)

The 2018-19 LaLiga Santander matches drew a cumulative average audience of more than 170.6 million viewers in Spain, a 7.6% decrease compared to the 2017-18 season on an equivalent basis (see note below), according to data collected by News Tank Football. The average cumulative audience per…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 148168
• Published on 27/05/19 at 10:10
©  D.R.
Lionel Messi: the Argentine joins forces with MGO (fashion) to launch his first clothing collection

Argentinian international football player Lionel Messi (FC Barcelona, LaLiga Santander) is teaming up with MGO, a company that includes several fashion brands and whose creative director is Tommy Hilfiger's sister, Ginny Hilfiger, to launch his first clothing collection in July 2019, according to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 148154
• Published on 27/05/19 at 09:35
©  World Rugby
World Rugby launches a new visual identity and global campaign for women's rugby

"World Rugby launches a new 'Women in Rugby' brand identity and landmark global campaign 'Try and Stop Us' aimed at driving increased participation and engagement among fans, audiences, players and investors in the women's game," said the body on 21/05/2019. "The global campaign, developed…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 147927
• Published on 24/05/19 at 17:30
Premier League TV Rights: Canal+ and RMC Sport will co-broadcast all games (2019-2022)

The French pay-TV group Canal+ and the telecommunications and media group Altice France announced the conclusion of an agreement, on 24/05/2019, for the co-broadcast of all Premier League games, whose broadcasting rights, in France, for the cycle 2019-2022 were acquired by Canal+ on 31/10/2018…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 148170
• Published on 24/05/19 at 17:00
©  FC Nantes
Ligue 1 Conforama: FC Nantes presents a new logo that "looks to towards the future"

FC Nantes (Ligue 1 Conforama) has presented its new logo on 22/05/2019. "Taking the form of the city's coat of arms, anchored territorially by the stoat and decorated with the club's historical name, the new logo, while respecting the heritage of the past, looks to towards the future," said the…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 148105
• Published on 24/05/19 at 15:04
©  Macron
UEFA: Macron succeeds adidas as referee equipment supplier from the 2019 European Cup finals

Macron has become the "official UEFA referee match kit supplier" and will supply all technical equipment for UEFA referees from the 2019 European Cup finals (Europa League final, on 29/05/2019 and Champions League final, on 01/06/2019), announced the Italian brand on 23/05/2019. Macron succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 148128
• Published on 24/05/19 at 14:32
©  Villarreal CF
LaLiga Santander: Villarreal CF reaching over 3,500 youngsters with 24 academies in 2018-19

"Villarreal Academy will end the 2018-19 season with 24 academies across the world. There is a presence in the United States, South Korea, Japan, China and Australia, and Villarreal's international academies reach more than 3,500 young footballers," announced the club on 16/05/2019. South Korea…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 148129
• Published on 24/05/19 at 14:00
©  Paulaner.com
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 148119
• Published on 24/05/19 at 13:30