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eSports: FC St. Pauli (2.Bundesliga) recruits two eFootball players Noah Maurice Itgen and Tom Köst

FC St. Pauli (2.Bundesliga) has launched into eSports with the recruitment of two eFootball players (Noah Maurice Itgen and Tom Köst), according to the club on 24/09/2019. The club's main shirt sponsor congstar (telecommunications) has also become a shirt sponsor for the club's eSports players and…

Domain(s): Clubs
• Category(ies): esport - gaming
• Article # 163335
• Published on 27/09/19 at 10:45

Serie A TIM: AC Milan and Inter present the two finalist projects for the new stadium at San Siro

AC Milan and FC Internazionale Milano (Serie A TIM) unveiled the two projects selected for the construction of their new shared stadium with an urban renewal of the San Siro district of Milan on 26/09/2019. It is planned to build a 60,000-seater compound next to the current Stadio…

Domain(s): Clubs
• Category(ies): Stadiums, Authorities, Finance, …
• Article # 163336
• Published on 27/09/19 at 09:56

Ligue 1 Conforama: OGC Nice adopts a sound identity created by Sixième Son (audio design agency)

OGC Nice (Ligue 1 Conforama) has had a sound identity since the beginning of the 2019-20 season created by the Parisian agency Sixième Son, specialised in audio design, announced the club on 23/09/2019. "A DNA, a common thread that now links all of OGC Nice's statements. From the credits on…

Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 163245
• Published on 27/09/19 at 09:35

Liga NOS: SL Benfica opens a soccer school in Kharkiv, the club's 2^nd in Ukraine and 15^th worldwide

Sport Lisboa e Benfica (Liga NOS) has opened a soccer school in Kharkiv, the club's second in Ukraine, on 23/09/2019. The first SL Benfica soccer school in Ukraine was opened in the capital Kiev in April 2019. "This inauguration is part of the club's strategy to expand at international level…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 163301
• Published on 26/09/19 at 17:50

eSports: Louis Vuitton, partner of the League of Legends World Championship in Paris on 10/11/2019

Louis Vuitton, a French designer and manufacturer of luxury products (bags, clothing and accessories), has become, with the video game developer Riot Games, a partner of "Worlds 2019", the 2019 League of Legends (video game) World Championship, on 23/09/2019. The final of "Worlds 2019" will be…

Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 163106
• Published on 26/09/19 at 17:24

City Football Group: EA Sports global partnership with Man City, New York City and Melbourne City

EA Sports, an American video game publisher, and developer of the "FIFA" football video games, has entered a new global partnership with City Football Group (CFG), the holding company specialised in football assets (professional clubs, eSports and infrastructure), and became an "official gaming…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 163270
• Published on 26/09/19 at 16:54

Olympique Lyonnais: Herbalife (nutrition) official partner of the women's team for 2019-20

Herbalife Nutrition France, a subsidiary of the American brand of nutritional products Herbalife, has become an official partner of the Olympique Lyonnais women's team (D1 Arkema), until 30/06/2020, on 26/09/2019. The deal was negotiated via Lagardère Sports, the exclusive marketing agency for the…

Domain(s): Sponsors & Partners
• Article # 163288
• Published on 26/09/19 at 16:25

Diamond League (Athletics): Infront obtains TV rights from 2025, Wanda naming rights from 2020

The marketing and media rights agency Infront has acquired the international media rights to IAAF and the Diamond League's elite track and field circuit, the company announced on 25/09/2019. Infront's parent company, the Chinese conglomerate Wanda Group, also becomes the title sponsor of the…

Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Sponsors - Partners
• Article # 163246
• Published on 26/09/19 at 15:27

Girondins de Bordeaux: new CSR plan to promote local dynamism, integration and civic engagement

"FC Girondins de Bordeaux (Ligue 1 Conforama) occupies a central place in regional life and wants to engage in an ambitious CSR project," the club announced on 23/09/2019. On 18/09/2019, Frédéric Longuépée (FRA), the delegated president of the Bordeaux club, and Joe DaGrosa, chairman of the…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 163196
• Published on 26/09/19 at 12:59

IOC: Christopher Carroll (USA) appointed director of digital engagement from 16/10/2019

The American Christopher Carroll has been appointed to the newly created position of director of digital engagement of the International Olympic Committee (IOC), said the body on 25/09/2019. He will take office on 16/10/2019 and will report to Christophe De Kepper (BEL), the director general of…

Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 163248
• Published on 26/09/19 at 12:09