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©  D.R.
Bundesliga: Konami succeeds EA Sports as platinum partner of FC Bayern Munich from 2019-20

Konami, a Japanese video game publisher, has become a partner of FC Bayern Munich (Bundesliga) as part of a "long-term agreement" from 2019-20, according to the club on 11/07/2019. To mark the occasion club player Serge Gnabry (GER) has become an ambassador of Konami and will be featured on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152296
• Published on 15/07/19 at 13:44
©  Premier League
Premier League: interactive badges to feature on shirt sleeves during the Asia Trophy 2019 in China

The Premier League and its partner Avery Dennison, an American company specialised in the manufacture of pressure-sensitive adhesive materials, labels and tags, have introduced the first interactive badges with intelligent digital technology on the shirt sleeves of players for Asia Trophy matches…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 152297
• Published on 15/07/19 at 12:59
©  Deportivo Alavés
LaLiga Santander: Integra Energía (electricity) extends as shorts sponsor of Deportivo Alavés

Integra Energía, a Spanish electricity supplier, has extended its partnership with Deportivo Alavés (LaLiga Santander) for two seasons (2019-2021), according to the club on 11/07/2019. Integra Energía will continue to benefit from the status of official partner, the fourth level in the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152298
• Published on 15/07/19 at 12:09
©  D.R.
2019 Women's World Cup: "A success beyond our expectations" (Brigitte Henriques, FFF)

"We had the will to organize a popular, familial, festive, and accessible World Cup to the greatest number of people, that would celebrate this event throughout the country. From this point of view, it is a success, perhaps even beyond our expectations," stated Brigitte Henriques, vice-president…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 151684
• Published on 15/07/19 at 11:30
©  MCFC
Women's Super League: the first Manchester derby will take place at the Etihad Stadium on 07/09/2019

Manchester City WFC and Manchester United WFC will meet on Matchday 1 of the 2019-20 Barclays FA Women's Super League's season on 07/09/2019 at the Etihad Stadium (55,097 capacity), announced Manchester City (Premier League) on 08/07/2019. This match will be the first Manchester derby in the…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 152206
• Published on 15/07/19 at 11:00
©  D.R.
Bundesliga: effect (energy drinks) extends its partnership with Borussia Dortmund for 2019-20

Effect, a German energy drinks brand, has extended its partnership with Borussia Dortmund (Bundesliga) for the 2019-20 season, according to MBGglobal, the parent company of the drinks brand, on 11/07/2019. As part of the agreement effect has been given the status of premium partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152220
• Published on 15/07/19 at 10:30
2019 Women's World Cup: €33.4m in gross advertising revenue for the French TF1 group (Kantar)

The 25 matches of the 2019 FIFA Women's World Cup broadcast by the French private TV group TF1 (nine on TF1 and 16 on the TMC channel, both free-to-air) generated €33.4m in gross advertising revenue (before discounts and commissions), according to the marketing and communication consultancy Kantar…
Domain(s): Media
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 152223
• Published on 12/07/19 at 17:30
FIFA: entry into force of the new disciplinary code, "More clear, more concise and more transparent"

72 articles instead of 147 previously, the fight against racism and discrimination completely recast, simplified measures against the manipulation of matches and a transfer ban imposed on any club that does not meet its financial obligations are a few features of the new FIFA Disciplinary Code…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 152207
• Published on 12/07/19 at 16:55
©  FIFA
FIFA: Disciplinary Code, 2019 edition (effective from 15/07/2019)

"This Code describes the infringements of the FIFA regulations, determines the sanctions they impose, governs the organization and functioning of the FIFA Judicial Bodies responsible for judging them and details the procedure to be followed before these bodies," indicates Article 1 of the new FIFA…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 152219
• Published on 12/07/19 at 16:54
©  D.R.
UEFA: Fanatics becomes the official merchandising distributor of the body from 2019-20

Fanatics, the US manufacturer and distributor of licensed sports merchandise, has becomes UEFA's official merchandising distributor from 2019-20 as part of a "long-term" partnership, says the European body on 11/07/2019. "UEFA will be in a position to utilise Fanatics' innovative model, under…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 152192
• Published on 12/07/19 at 14:55