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©  D.R.
NBA: Louis Vuitton (luxury goods), new partner of the league, designs Larry O'Brien Trophy case

Louis Vuitton, a French designer and manufacturer of luxury products (luggage, accessories, clothing), has become an official partner of the National Basketball Association as part of a multi-year agreement, announced the brand belonging to the LVMH group on 22/01/2020. The agreement was…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 173393
• Published on 24/01/20 at 17:45
©  AC Milan
Serie A TIM: AC Milan launches an official account on the Chinese video sharing platform TikTok

AC Milan (Serie A TIM) has launched an official account on the Chinese video sharing platform TikTok, according to the club on 23/01/2020. AC Milan are the fourth Serie A club to launch an official account on this social network after FC Internazionale Milano (in December 2018), AS Roma (April…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 173452
• Published on 24/01/20 at 17:00
Nations League/friendlies: ARD, ZDF and RTL agree on the distribution of matches in Germany

The German public TV channels ARD and ZDF will take turns to broadcast the matches of the German team during the 2020-21 Nations League, the format of which was changed by UEFA, on 24/09/2019. This change of format (from 12 to 16 teams in Leagues A, B and C with groups of four teams instead of…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 173459
• Published on 24/01/20 at 16:30
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 173430
• Published on 24/01/20 at 15:50
©  D.R.
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 173431
• Published on 24/01/20 at 15:10
©  UEFA
UEFA: 70% of European top divisions have a title sponsor in 2019-20

38 European top divisions have a title sponsor in 2019-20, or 70% of UEFA's 54 leagues (clubs from Liechtenstein play in the Swiss leagues), according to Chapter 5 of the 11th edition of the "European Club Footballing Landscape report" dedicated to sponsorship, published by UEFA on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Authorities, …
• Article # 173338
• Published on 24/01/20 at 13:50
©  PSG
Paris Saint-Germain: Jordan Brand launches the club's fourth kit and a lifestyle collection

Jordan Brand, a brand of the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Conforama) and has launched the club's fourth kit for the 2019-20 season as well as a lifestyle collection, which "celebrates the French capital's love of football and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 173424
• Published on 24/01/20 at 12:50
©  EPL
2019-20 Premier League: attendance for Matchday 24 (38,045 spectators on average per game)

Matchday 24 of the 2019-20 Premier League season drew an average of 38,045 spectators per game, from Tuesday 21 to Thursday 23/01/2020. The average fill rate was nearly 97%. Manchester United FC - Burnley FC (0-2), on Wednesday 22/01/2020 (kick-off at 21:15 CET), posted the best attendance of…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 173415
• Published on 24/01/20 at 12:00
©  D.R.
eSports: Antoine Griezmann launches his own team "Grizi Esport" in 2020

French professional football player Antoine Griezmann, who plays for FC Barcelona (LaLiga Santander), has announced the creation of his own eSports team named "Grizi Esport" on 20/01/2020. The 2018 World Champion with the French national team heads the structure with his brother Théo Griezman…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 173363
• Published on 24/01/20 at 11:35
©  Mercedes
Formula 1: a cumulative global audience of 1.9 billion viewers in 2019 (+9% vs 2018)

The cumulative audience, which is the sum of the average audiences for all Formula One programmes broadcast over the year 2019 for global television, was 1.9 billion viewers, an increase of 9% compared to 2018, according to Formula One Group on 21/01/2020. This is the third consecutive year of…
Domain(s): Media
• Category(ies): Media Audiences, Authorities, Marketing - Communication
• Article # 173392
• Published on 24/01/20 at 10:55