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©  AC Milan
Serie A TIM: StarCasino (online casino) extends as a partner of AC Milan (2020-2023)

StarCasino, an online gambling brand belonging to Swedish betting operator Betsson AB, has extended its partnership with AC Milan (Serie A TIM) for an additional three seasons (2020-2023), announced the club on 19/10/2020. StarCasino has the status of major partner, the third level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 196713
• Published on 21/10/20 at 10:44
©  LaLiga
2020-21 LaLiga Santander: 3.7 million cumulative viewers in Spain for the 10 games on Matchday 6

The 10 games on Matchday 6 of the 2020-21 LaLiga Santander season, played behind closed doors on 17 and 18/10/2020, posted a cumulative audience of 3.698 million viewers in Spain (3.308 million on the pay-TV channel Movistar LaLiga and 390,000 on the free-TV channel Gol) according to data from the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 196666
• Published on 21/10/20 at 10:10
2020-21 Ligue 1 Uber Eats: 725,000 viewers for Marseille - Bordeaux (Matchday 7) on Canal+

Olympique de Marseille - FC Girondins de Bordeaux (3-1), on Matchday 7 of the 2020-21 Ligue 1 Uber Eats season, drew an average of 725,000 viewers on the pay-TV channel Canal+, on Saturday 17/10/2020 (kick-off at 21:00 CET), according to data from the audience measurement institute…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 196492
• Published on 21/10/20 at 09:35
©  L'Équipe
France: Fabrice Jouhaud named pro sports adviser to the Ministry in charge of Sports

"Fabrice Jouhaud is appointed, as of 19/10/2020, professional sports adviser," announced via decree the Minister Delegate in charge of Sports (Roxana Maracineanu) to the French Ministry of National Education, Youth and Sports, on 08/10/2020, and published in the Official Journal of 17/10/2020…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 196740
• Published on 20/10/20 at 17:29
©  FC Inter Milan
Serie A TIM: Inter Milan inaugurates two new academies in Russia, in Moscow and Novosibirsk

"The Inter Academy project continues to expand in Russia, with sites in Moscow and Novosibirsk (Western Siberia) set to join the existing hub in Saint Petersburg," announced FC Internazionale Milano (Serie A TIM) on 19/10/2020. These two new academies have been set up in partnership with Golden…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 196700
• Published on 20/10/20 at 16:49
©  Paris SG
Champions League: head-to-head Paris Saint-Germain - Manchester United, opponents on 20/10/2020

With a brand valuation of €1.314bn, Manchester United FC (Premier League) was ranked third in the "Football Annual 2020" ranking established by the American company Brand Finance, which specialises in the economic evaluation of brands, versus Paris Saint-Germain (Ligue 1 Uber Eats) who ranked…
Domain(s): Clubs
• Category(ies): Ticketing, Sporting Goods & Brands, Stadiums, …
• Article # 196698
• Published on 20/10/20 at 15:55
©  Genoa CFC
Genoa CFC: Banca Sistema, main shirt sponsor, and Synlab (health), sleeve sponsor for 2020-21

Banca Sistema, an Italian bank based in Milan (Lombardy, ITA), has become a partner and main shirt sponsor of Genoa CFC (Serie A TIM) for the 2020-21 season, announced the club, which presented its shirt sponsors on 19/10/2020. Genoa CFC had not had a main shirt sponsor since the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 196699
• Published on 20/10/20 at 15:15
©  Canal+
LFP TV rights: Canal+ demands equal treatment with Mediapro, latter will communicate on 21/10/2020

The French pay and free-TV group Canal+ is demanding equal treatment in the event of a possible discount granted to the Chinese-Spanish group Mediapro for the broadcasting rights to Ligue 1 Uber Eats and Ligue 2 BKT, in a letter addressed to the LFP on 08/10/2020, reported L'Équipe on…
Domain(s): Media
• Category(ies): Agencies, Finance, Authorities
• Article # 196692
• Published on 20/10/20 at 14:05
©  D.R.
Twitch / Z Event 2020: 2.5 million unique visitors and 13.4 million hours viewed

The Z Event 2020, a charity streaming marathon broadcast live on Twitch, which brought together French-speaking streamers and influencers, posted 2.5 million unique visitors for a total of 13.4 million hours viewed on the streaming platform between 16-18/10/2020 (55 hours of live coverage, 41…
Domain(s): Media
• Category(ies): Media Audiences, Digital, Social Responsibility, …
• Article # 196697
• Published on 20/10/20 at 13:29
©  DAZN
TikTok: DAZN (OTT) and Kicker (sports magazine, GER) launch a "Football Hub" on the Chinese platform

The OTT sports platform DAZN, along with the Chinese video sharing platform TikTok and the German sports magazine Kicker, "are joining forces to launch a brand new Football Hub on TikTok," announced DAZN on 19/10/2020. Launched on 19/10/2020, "via the new Football Hub on TikTok, football fans…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 196683
• Published on 20/10/20 at 12:39