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©  UEFA
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 197147
• Published on 23/10/20 at 16:34
©  LFP
2020-21 Ligue 1 Uber Eats: equipment suppliers and kit sponsors of the clubs

Please find below the equipment suppliers, kit sponsors (chest, sleeve, shoulder, back, shorts, socks) of the 20 Ligue 1 Uber Eats clubs for the 2020-21 season. This information is updated daily. Each infographic below represents a different sponsorship area (example: equipment suppliers). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 197162
• Published on 23/10/20 at 15:39
©  D.R.
LFP TV rights: "Jaume Roures 'committed suicide' with Mediapro in France and abroad" (Pierre Maes)

"We have reached new heights with this surreal interview that Jaume Roures gave to the newspaper L'Équipe (published on 08/10/2020). Through this interview, carried out at his request, Jaume Roures commits suicide for his group in the market French: who will still subscribe to Mediapro after this…
Domain(s): Media
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 197163
• Published on 23/10/20 at 15:06
©  D.R.
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 197135
• Published on 23/10/20 at 13:22
©  Ball Corporation
Ball (packaging), naming partner of an NBA/NHL arena and sponsor of Arsenal FC and the LA Rams (NFL)

Ball Corporation, an American packaging company based in Colorado (USA), has signed "a global partnership across three marquee venues in Denver (USA), Los Angeles (USA) and London (ENG)" with Kroenke Sports & Entertainment (KSE), a sports and entertainment company based in Denver (Colorado, USA…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 197128
• Published on 23/10/20 at 12:19
©  D.R.
TV rights: "The French League must renegotiate its contract with Mediapro" (Javier Tebas, LaLiga)

"The French League had to expect that a media rights holder would renegotiate its contract. This contract must be renegotiated. We in Spain have renegotiated our contracts, and with significant discounts. If Mediapro has acquired a product that it cannot operate it properly, for example with the…
Domain(s): Media
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 197094
• Published on 23/10/20 at 11:50
©  Premier Sports
Premier Sports: OTT platform with Six Nations and Autumn Nations Cup in 22 Asian territories

Premier Sports has acquired the broadcasting rights to the 2020 Autumn Nations Cup and the 2021 Guinness Six Nations tournament for 22 Asian territories (see list below), according to the British pay-TV group on 21/10/2020. Premier Sports will also broadcast the remaining matches of the 2020 Six…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 197113
• Published on 23/10/20 at 11:20
©  LOSC Lille
LOSC Lille: third most followed Ligue 1 Uber Eats club on TikTok with over 120,000 followers

LOSC Lille (Ligue 1 Uber Eats) has over 120,000 followers on its TikTok account which was launched on 06/08/2020, announced the club on 21/10/2020. Only two clubs in the French championship have more followers: Paris Saint-Germain (3.3 million on 22/10/2020) and Olympique de Marseille…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 197072
• Published on 23/10/20 at 10:35
©  Manchester United FC
Manchester United: agreement with Chevrolet extended by six months due to Covid-19

Chevrolet, a US car manufacturer, has extended as a partner and main shirt sponsor of Manchester United FC (Premier League) for an additional six months, until 31/12/2021, at no extra cost, announced the club upon the presentation of its 2019-20 accounts on 21/10/2020. The initial agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Essentials Sponsors & Partners
• Article # 196926
• Published on 23/10/20 at 10:01
©  D.R.
Mediapro: "If I was the LFP, I'd stop dealing with them" (Arnaud Simon, In&Out Stories)

"If I was the LFP, today I'd stop dealing with them (Mediapro), because neither their approach, nor their model, nor their method, seem to be those of a partner who wants to build. Something is not right in this company," said Arnaud Simon, CEO of In&Out Stories, a consultancy firm for…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 196965
• Published on 22/10/20 at 17:25