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©  D.R.
European Premier League: a "project that only looks good when drafted at a bar" (J. Tebas, LaLiga)

"These 'underground' projects only look good when drafted at a bar at 05:00 in the morning," said Javier Tebas (ESP), president of LaLiga, on ESPN on 20/10/2020, regarding the "European Premier League" project mentioned the same day by the British media Sky News. "Liverpool FC and Manchester…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 196903
• Published on 22/10/20 at 09:35
©  RFU
Rugby: O2 (telecoms), main shirt sponsor of the England national teams until 2026

O2, a British telecommunications operator, has extended, through the Rugby Football Union (RFU), as the main shirt sponsor of the English national rugby team for five years (2021-2026), announced the governing body on 19/10/2020. The value of this new agreement will be £7.5m (€8.2m) per year…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 196648
• Published on 21/10/20 at 17:49
©  FC Bayern Munich
Champions League: head-to-head Bayern Munich - Atlético de Madrid, opponents on 21/10/2020

With a brand valuation of €1.056bn, FC Bayern Munich (Bundesliga) ranked sixth in the "Football Annual 2020" ranking established by the American company Brand Finance, a specialist in economic evaluation of brands, versus a thirteenth place for Club Atlético de Madrid (LaLiga Santander), as the…
Domain(s): Clubs
• Category(ies): Ticketing, Sporting Goods & Brands, Stadiums, …
• Article # 196913
• Published on 21/10/20 at 17:00
©  Dugout
Sponsorship: Dugout launches "Boost" to improve brand sponsorship activations

Dugout, a British social and digital football platform, has launched "Dugout Boost", a new product that aims to provide "brands with a highly targeted and cost-efficient method to digitally activate their sponsorships of the world's leading football clubs," said the British group on 20/10/2020…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 196881
• Published on 21/10/20 at 16:25
©  D.R.
LFP TV rights: "We are in a process of conciliation with the League" (Jaume Roures, Mediapro)

"We have entered a conciliation process with the French Professional Football League. This is a confidential process, so we cannot go into the details of this conciliation, which will last several weeks. We are confident about the outcome of this conciliation and we will respect its terms," stated…
Domain(s): Media
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 196874
• Published on 21/10/20 at 15:39
©  D.R.
Spain: LaLiga, first European league to launch a channel on the streaming platform Twitch

LaLiga has launched a channel on Twitch and has thus become the first European sports league to join the streaming platform, on 21/10/2020. "Original programming and content will be published to the streaming service while LaLiga will develop new collaboration strategies for Twitch's global…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Digital, Sponsors - Partners
• Article # 196869
• Published on 21/10/20 at 14:55
©  Olympique de Marseille
Olympique de Marseille: Uber Eats activates its partnership through the "Faim d'Europe" campaign

Uber Eats, a meal delivery application, has activated its partnership with Olympique de Marseille (Ligue 1 Uber Eats) and launched the "Faim d'Europe" ("Hunger for Europe") campaign for the club's return to the Champions League after a 7-year absence, announced the subsidiary of the taxi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196701
• Published on 21/10/20 at 14:30
©  AFC Ajax
AFC Ajax: club's esports section launches the Ajax Gaming Academy, an app for FIFA 21 players

AFC Ajax Eredivisie (Eredivisie) has launched the "Ajax Gaming Academy", an application where players of the FIFA (EA Sports) video game can participate in tournaments and watch exclusive tutorials, announced the club on 19/10/2020. This new application is available for free via Google Play and…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, esport - gaming
• Article # 196714
• Published on 21/10/20 at 12:50
©  UEFA
UEFA: Vivo (smartphones), official partner of Euro 2020 (to be held in 2021) and Euro 2024

Vivo, a Chinese smartphone manufacturer, has become a partner of Euro 2020 (to be held in 2021) and Euro 2024 (in Germany), announced UEFA on 20/10/2020. The Chinese company thus becomes the "official smartphone provider" for both competitions. Vivo has also become the very first presenting…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 196807
• Published on 21/10/20 at 11:59
©  Premier League
Premier League: campaign to encouraging fans to denounce and report racist behavior

The Premier League has launched a communication campaign aimed at encouraging fans to denounce racist behaviour "wherever it takes place," said the League on 17/10/2020. The campaign is "the next phase of its No Room For Racism initiative (launched in March 2019, see below), sending a strong…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 196806
• Published on 21/10/20 at 11:19