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©  AC Milan
Serie A TIM: AC Milan offering a series of features available via Google Assistant

AC Milan (Serie A TIM) has joined forces with Google through its Google Assistant (artificial intelligence-powered personal voice assistant) application in order to bring "the atmosphere of San Siro to the home of the Rossoneri fans," announced the Italian club on 12/10/2020. "Milan's new…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 196034
• Published on 14/10/20 at 10:45
©  EFL
England: David Baldwin, chief executive of the EFL since June 2020, to leave the body in 2021

"David Baldwin has today announced he is set to leave his position as chief executive of the EFL in six months time," said the English Football League on 12/10/2020. Appointed in December 2019 when he was CEO of Burnley FC (Premier League), a club with which he had hoped to end the 2019-20…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal
• Article # 196024
• Published on 14/10/20 at 10:00
©  D.R.
Premier League: Laybuy (payment solutions) and Melitta (coffee), partners of Manchester United FC

Laybuy, a New Zealand company specialised in BNPL (Buy Now, Pay Later) payment solutions, has become a partner of Manchester United FC (Premier League) from 2020-21, announced the club on 13/10/2020. Laybuy is also a partner of Manchester City FC (Premier League) after an agreement signed on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 195978
• Published on 13/10/20 at 17:34
©  D.R.
Mediapro/Téléfoot: "We dare not imagine a blackout of French football" (C. Lepetit, CDES)

"This is an economic disaster for French football (if Mediapro refuses to pay its second instalment of around €140m for the TV rights to the 2020-21 Ligue 1 Uber Eats and Ligue 2 BKT). In the very short term: there are no TV rights paid and therefore no payments to the clubs, and this is a very…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 195916
• Published on 13/10/20 at 16:54
©  Valencia CF
Valencia CF: partnership with ImagineAR to provide fans with augmented reality content

Valencia CF (LaLiga Santander) has signed a two-season partnership (2020-2022) with ImagineAR, an American agency specialised in augmented reality, and has consequently become "the first LaLiga team to incorporate Augmented Reality for fan activation and engagement," announced the Spanish club on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 195961
• Published on 13/10/20 at 16:18
©  CIES
Transfers: Manchester City FC, club that spent the most (€1.036bn) composing its 2020-21 squad

With €1.036bn paid out in transfer fees, Manchester City FC (Premier League) is the European Top 5 club that has spent the most composing its 2020-21 squad, according to the CIES Football Observatory's Weekly Post, published on 12/10/2020. In 2019-20, the English club became the first club to…
Domain(s): Clubs
• Category(ies): Transfer Market, Finance, Essentials Clubs
• Article # 195930
• Published on 13/10/20 at 15:19
©  FCB
Twitter: Top 100 European football clubs with the most followers (October 2020)

With more than 62 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on Twitter, according to data collected by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network as of 01/10/2020. To establish this Top 100…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 195670
• Published on 13/10/20 at 14:40
©  UEFA
UEFA: five webinars on digitalisation aimed at amateur clubs from 55 national member associations

As part of its GROW programme (see below), UEFA is offering a series of five webinars for all clubs affiliated to its 55 member associations focused on the digitalisation of amateur clubs on 08, 13, 21 and 27/10/2020. "How to get licensees more engaged in the club" was the theme of the second…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Finance, …
• Article # 195840
• Published on 13/10/20 at 13:44
©  Leeds United FC
Premier League: EA Sports (FIFA 21), official partner of Leeds United FC from 2020-21

EA Sports, an American video game publisher from the Electronic Arts group, has become a partner of Leeds United FC (Premier League) from the 2020-21 season, according to the newly promoted club on 09/10/2020. The video game publisher has therefore, obtained the official license to use Leeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 195886
• Published on 13/10/20 at 13:00
©  Real Madrid CF
LaLiga Santander: PlayStation (Sony), regional partner of Real Madrid CF from 2020-21

PlayStation, the video game console of the Japanese group Sony Interactive Entertainment (Sony Corporation group), has become a partner of Real Madrid CF (LaLiga Santander) from 2020-21, announced the club on 08/10/2020. As part of the agreement, the new PS5 (marketed in Europe from 19/11/2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 195816
• Published on 13/10/20 at 12:09