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©  D.R.
Serie A TIM: IC Markets (Forex) to become Inter Milan's first ever sleeve sponsor (media)

IC Markets, an Australian Forex trading company, will become the first sleeve sponsor in the history of FC Internazionale Milano (Serie A TIM) from 2020-21, according to Italian media on 10/07/2020. It would also be the first agreement made by IC Markets in sports sponsorship. This…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188467
• Published on 15/07/20 at 09:40
©  Valence CF
Valencia CF: launch of an academy in Montreal (CAN) in partnership with Bourget College

Valencia CF (LaLiga Santander) has signed a partnership agreement with Bourget College, an educational institution based in Montreal (Quebec, CAN), in order to launch a new VCF Academy in Canada, announced the Spanish club on 04/07/2020. "Valencia CF continue the club's progressive…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 188362
• Published on 13/07/20 at 17:20
News Tank Football: Bastille Day, a national holiday in France on 14/07/2020

Bastille Day, a French national holiday celebrated each year to commemorate the Storming of the Bastille (a medieval fortress in Paris, which became a prison for upper-class members of French society who opposed King Louis XIV and was later used by Louis XV and XVI to hold prisoners from varied…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Media Audiences, Ticketing, Clubs, …
• Article # 188371
• Published on 13/07/20 at 16:40
©  D.R.
Exclusive Shirt sponsorship: Barcelona (€229m), receives the most revenue among the European Top 5 in 2020-21

With three shirt sponsors (Nike, Rakuten and Beko), FC Barcelona (LaLiga Santander) is the club which receives the most annual revenue from shirt sponsorship (€229m) in the European Top 5 (LaLiga Santander, Premier League, Bundesliga, Serie A TIM and Ligue 1 Uber Eats). It is also the only club to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 188363
• Published on 13/07/20 at 16:10
©  D.R.
Ligue 1 Uber Eats: Macron succeeds New Balance as equipment supplier of FC Nantes for 2020-2025

Macron has become the official equipment supplier of FC Nantes (Ligue 1 Uber Eats) from 2020-21 for five seasons (2020-2025), announced the French club on 10/07/2020. This agreement also includes FC Nantes's women's and academy teams. Macron is club's 13th official equipment supplier, and the 7th…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 188395
• Published on 13/07/20 at 15:20
©  D.R.
2019-20 LaLiga Santander: a cumulative audience of 3 million viewers in Spain for Matchday 35

Eight of the 10 games on Matchday 35 of the 2019-20 LaLiga Santander season, played behind closed doors from 07 to 10/07/2020, drew a cumulative average audience of 3.053 million viewers in Spain (2.708 million on the Movistar LaLiga pay-TV channels and 345,000 on the free-TV channel Gol…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 188394
• Published on 13/07/20 at 14:30
©  MCFC
CAS: Manchester City's exclusion from the European Cups lifted and fine reduced to €10m

The exclusion of Manchester City FC (Premier League) from the European Cups "should be set aside and Manchester City shall pay a fine of €10m to UEFA," announced the Court of Arbitration for Sport in its ruling on the dispute between the English club and UEFA on 13/07/2020 (document available to…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 188405
• Published on 13/07/20 at 13:30
©  AC Milan
Serie A TIM: Roc Nation (sports and entertainment) partners with AC Milan from 2020-21

Roc Nation, an American sports and entertainment agency founded in 2008 by American rapper and businessman Jay-Z, is launching an "industry-first" partnership with AC Milan (Serie A TIM) focused on "innovation, community, integrity and inclusiveness" from 2020-21, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 188365
• Published on 13/07/20 at 12:30
©  D.R.
Bundesliga: Jab Anstoetz (textiles) extends as sleeve sponsor of DSC Arminia Bielefeld for 2020-21

Jab Anstoetz, a company based in Bielefeld (GER) that specialises in decorative textiles, has extended as partner and sleeve sponsor of DSC Arminia Bielefeld for the 2020-21 season, announced the club promoted to the Bundesliga for 2020-21, on 10/07/2020. Jab Anstoetz continues to benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 188366
• Published on 13/07/20 at 11:40
©  Southampton FC
Southampton FC: 2020-21 shirts presented via an arcade video game that retraces the club's history

Southampton FC (Premier League) has presented its 2020-21 home shirt made by Under Armour, via an arcade video game that retraces the club's history, on 08/07/2020. Entitled "Defying the Odds since 1885", the game features iconic moments in Southampton FC's history since it was founded in 1885…
Domain(s): Clubs
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 188364
• Published on 13/07/20 at 11:00