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©  D.R.
Sponsorship: Ada Hegerberg (NOR, Olympique Lyonnais) joins Nike from Puma for 10 years (€1m/year)

Nike has become the new partner and equipment supplier for Norwegian footballer Ada Hegerberg (Olympique Lyonnais, D1 Arkema), announced the player on her social networks on 08/06/2020. Ada Hegerberg, the first women's Ballon d'Or winner in history (in 2018), is represented by the agency A&V…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 185290
• Published on 10/06/20 at 11:30
©  DC
France: LFP "welcomes" decisions of the Council of State, "takes note" of suspended relegations

"The League takes note of the request of the Council of State (of France) to re-examine, in connection with the FFF, the question of the format of Ligue 1 for the 2020-21 season by 30/06/2020," indicates the LFP on 09 / 06/2020, in reaction to the interim decision of the French Council of State…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Essentials Public Authorities & Regulations
• Article # 185294
• Published on 10/06/20 at 10:44
©  D.R.
RCD Espanyol: club "redefines its strategic business objectives" due to the Covid-19 pandemic

RCD Espanyol de Barcelona (LaLiga Santander) has decided to "redefine its strategic business objectives in response to the Covid-19 pandemic. Developing sponsorships, generating new support and offering alternative visibility are among the measures adopted," announced the Barcelona (Catalonia…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication, Merchandising - Licensing, …
• Article # 185291
• Published on 10/06/20 at 10:20
©  D.R.
LaLiga Santander: Valvoline (engine lubricants), sleeve sponsor of Sevilla FC (2019-2023)

Valvoline, a US manufacturer and distributor of engine oil, additives and lubricants, has become a partner and sleeve sponsor of Sevilla FC (LaLiga Santander) for "at least three seasons", until the end of 2022-23, announced the Spanish club on 08/06/2020. Valvoline benefits from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 185237
• Published on 10/06/20 at 09:40
BT Sport: launch of a "Watch together" feature for the resumption of the Premier League

BT Sport will launch a feature on its application for the Premier League resumption (behind closed doors) on 17/06/2020 that will allow subscribers to watch and chat with friends in split-screen mode during matches, according to the UK pay-TV bouquet on 05/06/2020. Eleven Sports was the first…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 185250
• Published on 09/06/20 at 17:40
©  DFL
Germany: Stefan Kiefer to step down as chairman of the DFL Foundation on 31/08/2020

"Stefan Kiefer is leaving the DFL Foundation at his own request after six years as chairman of the board. At the age of 54, he will not extend his contract, which expires on 31/12/2020, and will leave on 31/08/2020," announced the German Professional Football League on 04/06/2020. "The current…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 185238
• Published on 09/06/20 at 16:50
©  Tottenham Hotspur FC
Covid-19/Tottenham Hotspur Stadium: a government loan of £175m (€197m) due to the crisis

Tottenham Hotspur Stadium Ltd, a company owned by Tottenham Hotspur FC (Premier League), has obtained a loan of £175m (€197m) through the issue of Commercial Paper (short-term debt promissory note) as part of a Government-provided Covid Corporate Financing Facility (CCFF), according to the London…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal, …
• Article # 185215
• Published on 09/06/20 at 16:00
©  Sanzaar
New Zealand: Super Rugby, the first professional rugby competition with supporters on 13/06/2020

The Investec Super Rugby Aotearoa will be "will be the first professional rugby competition in the world to have fans return en-masse in the Covid-19 era when the competition kicks off," announced New Zealand Rugby on 08/06/2020. There will be no restrictions on the number of spectators for the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs
• Article # 185056
• Published on 09/06/20 at 15:10
LaLiga: virtual fans, sound atmosphere and new camera angles for the resumption behind closed doors

Virtual fans, a reconstructed stadium sound atmosphere and new camera angles: these are the broadcasting initiatives proposed to LaLiga Santander's international broadcasters for the resumption of the Spanish league behind closed doors on 11/06/2020, according to LaLiga, on 07/06/2020. "The…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities
• Article # 185214
• Published on 09/06/20 at 14:30
©  FIGC
Italy: "The 2019-20 season will end on the basis of sporting merit" (FIGC)

The 2019-20 season will end on the basis of sporting merit. A fixed ranking with the use of corrective criteria in case of a new suspension of the Italian championship which is to resume on 20/06/2020 or the organisation of playoffs and playouts, are the principles proposed by Gabriele Gravina…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 185179
• Published on 09/06/20 at 13:10