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©  MCFC
Premier League: Manchester City FC enters partnership with Expo 2020 Dubai (UAE)

Manchester City FC (Premier League) has entered into a partnership with Expo 2020 Dubai, a world exhibition to be held in the emirate from 01/10/2021 to 31/03/2022, announced the club on 28/06/2021. The agreement "sees the largest event in the Arab world become the club's official exhibition…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 222330
• Published on 30/06/21 at 17:40
©  UEFA
UEFA Women's Champions League: DAZN-YouTube partnership for global broadcasting rights

DAZN has acquired the global broadcasting rights (excluding MENA and China) to the UEFA Women's Champions League for the 2021-2025 cycle, as well as the functions of host broadcaster of the competition, according to the OTT platform and the European body on 30/06/2021. DAZN is partnering with…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Authorities, …
• Article # 222340
• Published on 30/06/21 at 17:00
©  SL Benfica
Portugal: adidas extends as equipment supplier of SL Benfica until 2026-27

Adidas has extended its partnership with SL Benfica (Liga Portugal Bwin) for an additional six seasons (2021-2027), according to the club and the German equipment manufacturer on 30/06/2021. "This is one of the most successful partnerships in the world of football, with the Portuguese club and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 222318
• Published on 30/06/21 at 16:20
©  UEFA
Euro 2020: England - Germany draws 27 million viewers on ARD and peak of 20.6 million on the BBC

England - Germany (2-0), Round of 16 of Euro 2020, drew an average of 27.36 million viewers in Germany on the public TV channel ARD, on Tuesday 29/06/2021 (kick-off at 18:00 CET). This figure represented an audience share of 76.5%. • In the United Kingdom, the match posted a peak audience of…
Domain(s): Media
• Category(ies): Media Audiences, Media, Essentials Media
• Article # 222309
• Published on 30/06/21 at 15:40
©  LOSC Lille
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 222310
• Published on 30/06/21 at 15:00
©  Premiership rugby
Premiership Rugby: league to expand to 14 clubs after 2021-22, no promotions/relegations in 2022-23

"The RFU Council has voted in favour of a range of structural changes (including a Covid Recovery Plan) to improve the financial stability and sustainability of professional rugby during the next three seasons. It includes a temporary pause on relegation. With the context of Covid losses, a…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 222268
• Published on 30/06/21 at 14:20
©  F1
Formula 1: Crypto.com, global partner and first sponsor of the new "Sprint Qualifying Format"

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, has become a global partner of Formula One Group until the end of the 2021 Formula One World Championship season, announced the body on 29/06/2021. Crypto.com joins Saudi Aramco (oil), DHL, Emirates, Heineken, Pirelli and Rolex as a…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 222235
• Published on 30/06/21 at 13:20
©  AS Monaco FC
AS Monaco FC: eToro (trading) main shirt sponsor for Ligue 1, Fedcom for European Cups

eToro, a digital trading platform founded in Tel Aviv (ISR), has extended its partnership with AS Monaco FC and become the club's main shirt sponsor for its Ligue 1 Uber Eats matches from 2021-22, announced the club on 30/06/2021. The agreement was negotiated by the marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 222274
• Published on 30/06/21 at 12:20
©  Team BDS
esports: Swiss organisation Team BDS buys FC Schalke 04's place in the LEC for €26.5m

"Following a 5 month-process, Team BDS has concluded the purchase of FC Schalke 04's League of Legends European Championship (LEC) slot. After a thorough selection process led by Riot Games and FC Schalke 04, Team BDS acquired the license for €26.5m," announced the Swiss organisation Team BDS on…
Domain(s): Clubs
• Category(ies): esport - gaming
• Article # 222237
• Published on 30/06/21 at 11:40
©  D.R.
Sporting CP: Nike replaces Macron as equipment supplier, Betano succeeds NOS as main shirt sponsor

Nike will become the official equipment supplier of Sporting Clube de Portugal (Liga Portugal Bwin) from the 2021-22 season, announced the Portuguese club on 28/06/2021. Nike replaces Macron, equipment supplier of the club for the 2014-2021 cycle (between €2.5m and €3m per season). On the same…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 222238
• Published on 30/06/21 at 11:00