Archives June, 2021 (page 27/27)

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Amazon: "The Super League was far too exclusive" (Alex Green)

"We weren't interested (in the European Super League). From next season onwards, we will offer a Champions League fixture in Italy and Germany. We want all the big teams to participate in this competition, which we will broadcast. Never say never (in the event of a future Super League). But it…

Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 219156
• Published on 01/06/21 at 14:20

Roland-Garros: Lacoste celebrates 50 years of partnership by integrating cameras into polo shirts

Lacoste has activated its partnership with Roland-Garros and launched the "In the Eyes of the Crocodile" operation an immersive experience for the 2021 edition of the Grand Slam tournament, announced the French equipment manufacturer on 31/05/2021. "This is a very special year for Lacoste and…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Sporting Goods & Brands, …
• Article # 219164
• Published on 01/06/21 at 13:20

Serie A TIM: Juventus FC open a store on the Chinese platform Tmall (Alibaba group)

Juventus FC (Serie A TIM) have opened an official store on the Chinese e-commerce platform Tmall (Alibaba Group), "China’s top-commerce platform connecting with nearly 800 million active consumers," announced the club on 28/05/2021. "To further reinforce its connection with Chinese fans and…

Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 219225
• Published on 01/06/21 at 12:20

FC Nantes: complaint to be filed following incidents at the Beaujoire after match versus Toulouse FC

"FC Nantes (Ligue 1 Uber Eats) strongly condemns the unacceptable attack of which the club fell victim yesterday (30/05/2021) evening inside the Beaujoire," announced the club, which then filed a complaint with the prosecutor of Nantes (FRA) on 31/05/2021. "About thirty hooded individuals…

Domain(s): Clubs
• Category(ies): Authorities, Legal, Stadiums
• Article # 219204
• Published on 01/06/21 at 11:40

Marketing: Total changes its name and visual identity and becomes TotalEnergies

Total has changed its name to TotalEnergies and has presented a new visual identity, according the French group on 28/05/2021. "This new name and new visual identity embody the course TotalEnergies has resolutely charted for itself: that of a broad energy company committed to producing and…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 219070
• Published on 01/06/21 at 11:00

© Bundesliga Collection via Getty Images 2020 DFL

Bundesliga: an average of 507,000 subscribers on Sky in 2020-21, best audience over 2017-2021 cycle

263 of the 266 matches of the 2020-21 Bundesliga season (played behind closed doors due to the Covid-19 pandemic) broadcast by the pay-TV operator Sky Deutschland posted a cumulative audience of over 133 million viewers, or more than 507,000 subscribers on average per match (+5% vs 2019-20). These…

Domain(s): Media
• Category(ies): Media Audiences, Media, Essentials Media
• Article # 219199
• Published on 01/06/21 at 10:20

Paris Saint-Germain: sports centres developed in refugee camps in partnership with KLABU and UNHCR

The Paris Saint-Germain (Ligue 1 Uber Eats) Endowment Fund and the Dutch start-up KLABU (which means "club" in Swahili) have launched a multi-year project to develop new sports centres for the benefit of thousands of young refugees and communities living in or near camps, announced the Parisian…

Domain(s): Clubs
• Category(ies): Authorities, Game - pitch, Marketing - Communication, …
• Article # 219112
• Published on 01/06/21 at 09:40