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©  Panoramic
Exclusive beIN Sports France: "Our premium and proportionate strategy is bearing fruit" (L. De Camas, MD)

"This season has been very positive as we are now reaping the benefits of the new strategy implemented last year by our group CEO, Yousef Al-Obaidly. This strategy is based on a premium but proportionate approach, but is also based on an exclusive distribution agreement with Canal+ (for the…
Domain(s): Media
• Category(ies): Marketing - Communication, Authorities, Legal, …
• Article # 219376
• Published on 02/06/21 at 12:30
©  Wolves
Premier League: Bitci.com (cryptocurrency), sleeve sponsor of Wolverhampton Wanderers FC in 2021-22

Bitci.com, a brand belong the Turkish cryptocurrency operator Bitci Technology, has become a main partner (first level) and sleeve sponsor of Wolverhampton Wanderers FC (Premier League) for the 2021-22 season, announced the club on 01/06/2021. As part of the agreement, Bitci.com will the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 219344
• Published on 02/06/21 at 11:40
©  SL Benfica
SL Benfica: WiZink (digital bank), official sponsor of the club for 5 seasons until 2026

WiZink, a digital bank operating in Portugal and Spain, has become an official sponsor of SL Benfica (Liga NOS) in the form of "a strategic partnership for the development of co-branded payment methods for club's members and fans, which will run until 2026 (five seasons)," announced the Portuguese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 219357
• Published on 02/06/21 at 11:00
©  LOSC Lille
Ligue 1 Uber Eats: Instagram, Facebook and Twitter statements of the 20 clubs (June 2021)

The 20 clubs competing in the 2020-21 Ligue 1 Uber Eats season total more than 136 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/06/2021. The French championship is the least popular European Top 5 league on these three social networks…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks
• Article # 219303
• Published on 02/06/21 at 10:20
©  D.R.
Spain: Oscar Mayo Pardo appointed executive director of LaLiga

Oscar Mayo Pardo has been appointed as executive director of LaLiga, announced the Spanish professional league on on 31/05/2021. "Under the direction of the president of LaLiga (Javier Tebas), he will be responsible for implementing the strategy in order to lead the institution to meet the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 219345
• Published on 02/06/21 at 09:40
©  D.R.
Tennis/ATP Media: 38.3% decrease in revenue in 2020 (£86.1m), pre-tax profit of €3.8m

Revenues for ATP Media, the production and distribution branch of the Association of Tennis Professionals (ATP), amounted to £86.1m (€95m) for the 2020 financial year, a decrease of 38.3% (2019: £139.5m), according to the body, which published its annual accounts on 26/05/2021. This decrease is…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance
• Article # 219224
• Published on 01/06/21 at 17:45
©  FC Bayern Munich
FC Bayern Munich: Karl-Heinz Rummenigge to leave the club on 01/07/2021, Oliver Kahn to replace him

"At his own request and in close consultation with president and supervisory board chairman Herbert Hainer and the supervisory board, Karl-Heinz Rummenigge will retire from his position as CEO of FC Bayern München AG (the commercial structure that manages the club's professional football team…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Finance, Legal, …
• Article # 219291
• Published on 01/06/21 at 17:00
©  Coca-Cola France
Euro 2020: Coca-Cola presents a series of activations for the French national team

The Coca-Cola Company, an American beverage company, has activated its partnerships with UEFA and the French Football Federation (FFF) and has unveiled its operations in France alongside Euro 2020 (played in 11 European cities from 11/06 to 11/07/2021), announced Coca-Cola France on 31/05/2021…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 219263
• Published on 01/06/21 at 16:20
©  FIFA
Australia-New Zealand 2023: Dave Beeche (NZL) appointed CEO of the ninth Women's World Cup

New Zealander Dave Beeche has been appointed CEO of the Women's World Cup 2023 in Australia and New Zealand (20/07 - 20/08/2023), announced FIFA on 31/05/2021. Beeche "will lead the overall delivery of the tournament, together with the chief operating officers, Jane Fernandez (AUS) and Jane…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 219275
• Published on 01/06/21 at 15:40
©  Canal+
Ligue 1 TV rights: "Transition to 18 clubs would be an important step" (Maxime Saada, Canal+)

"I have always said that I defend the idea of an 18-club model (for Ligue 1) and this has not changed. We should even be more ambitious, the Top 14 is the perfect example, but this transition to 18 would already be an important step," said Maxime Saada, president of the board of directors at…
Domain(s): Media
• Category(ies): Marketing - Communication, Authorities, Media, …
• Article # 219262
• Published on 01/06/21 at 15:00