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©  Atlético Madrid
LaLiga Santander: Hyundai extends as sleeve sponsor of Club Atlético de Madrid for 2021-22

Hyundai, a South Korean car manufacturer, has extended as a sleeve sponsor of Club Atlético de Madrid (LaLiga Santander) for the 2021-22 season, announced the club on 04/06/2021. Hyundai will pay €3m per season to the 2020-21 Spanish champions, according to Spanish media the same day. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 219774
• Published on 07/06/21 at 14:20
©  Neoenergia
Brazil: Neoenergia (Iberdrola), women's national team sponsor and title sponsor of women's D1

Neoenergia, a South American energy producer and distributor belonging to the Spanish group Iberdrola, has become "the first company in the country" to sign an exclusive partnership contract for Brazilian women's football with the Confederação Brasileira de Futebol, for four seasons (2021-2024)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 219708
• Published on 07/06/21 at 13:20
©  D.R.
TikTok: number of followers of the 80 European Top 5 clubs with an official account (June 2021)

With 8.8 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on the Chinese social network TikTok, ahead of Paris Saint-Germain (Ligue 1 Uber Eats, 8.7 million) and Real Madrid CF (LaLiga Santander, 5.7 million), according to data recorded by News Tank Football on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks
• Article # 219809
• Published on 07/06/21 at 12:20
©  D.R.
France: 5,000 spectators to attend France - Bulgaria at Stade de France on 08/06/2021 despite curfew

"After agreement from the government, 5,000 spectators will be able to attend France - Bulgaria, the second and last preparatory match for Les Bleus at Euro 2020," at the Stade de France in Saint-Denis (Paris, FRA), on Tuesday 08/06/2021 (kick-off at 21:10 CET, broadcast on M6), announced the FFF…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Stadiums
• Article # 219756
• Published on 07/06/21 at 11:40
©  Hertha BSC
Bundesliga: Autohero (used cars), main shirt sponsor of Hertha Berlin for 2021-2023

Autohero, an online used car sales platform belonging to the Berlin-based Auto1 Group SE, has become the main shirt sponsor of Hertha BSC (Bundesliga) for two seasons (2021-2023) plus one optional additional season (2023-24), announced the German club on 04/06/2021. The agreement was negotiated by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 219807
• Published on 07/06/21 at 11:00
©  FC Porto
Liga NOS: FC Porto raises €64.8m from bond offer launched in May 2021

FC Porto (Liga NOS) has raised €64.8m from the bond offer it launched on 04/05, according to the club on 24/05/2021. At the time of the launch of the offer, FC Porto decided to issue seven million bonds with a nominal value of €5, representing a total of €35m, and then doubled the number to…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 219810
• Published on 07/06/21 at 10:20
©  UEFA
Euro 2020: 51 matches in 11 cities from 11/06 to 11/07/2021 with semi-finals and final at Wembley

Turkey - Italy (Group A), the opening match of Euro 2020, will kick-off at 21:00 CET at the Stadio Olimpico in Rome (ITA) on Friday 11/06/2021. The match was originally scheduled for Friday 12/06/2020, but UEFA decided on 16/03/2020 to postpone the 16th edition of its European national team…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 219812
• Published on 07/06/21 at 09:45
©  Sheffield United FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 219759
• Published on 04/06/21 at 17:50
©  LiveScore
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 219758
• Published on 04/06/21 at 17:20
©  FIFA
2023 Women's World Cup: Optus acquires TV rights in Australia, co-hosts of the competition

The telecommunications operator Optus has acquired the rights to broadcast the 2023 Women's World Cup in Australia, according to FIFA on 04/06/2021. The competition, the first 32-team event, will be co-hosted by Australia and New Zealand. "Optus will show all 64 matches on its Optus Sport…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 219706
• Published on 04/06/21 at 17:00