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©  Sportfive
Ligue 1 Uber Eats: Assifep (vocational training), back shirt sponsor of RC Lens for 2021-22

Assifep, a Lens-based company specialised in vocational training (construction, transport and logistics), has extended its partnership with RC Lens (Ligue 1 Uber Eats) and become its top back shirt sponsor for the 2021-22 season, announced the club on 17/06/2021. The agreement was negotiated by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 221012
• Published on 17/06/21 at 15:00
©  UEFA
Euro 2020/Italy - Switzerland: 15.1 million viewers in Italy, 4.1 million on M6, 8.2 million on ARD

Italy - Switzerland (3-0), a Group A match of Euro 2020, played in front of 12,445 spectators (25% capacity) at the Stadio Olimpico in Rome (Italy), drew an average of 13.346 million viewers on the Italian public TV channel Rai 1 and an average of 1.786 million on the Italian pay TV channel Sky…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 221013
• Published on 17/06/21 at 14:20
©  Salesforce
Los Angeles 2028: Salesforce, 4th official partner after Deloitte, Comcast and Delta Air Lines

Salesforce has become a sponsor of Team USA, the US Olympic team, for the Los Angeles 2028 Olympic and Paralympic Games, according to the American software company on 16/06/2021. "As a founding partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Salesforce Customer 360…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 220977
• Published on 17/06/21 at 13:20
©  FFF
Euro 2020/licensing: 222 products on average per federation, 7% for women (Licensing For Growth)

Among the 24 national associations/federations participating in Euro 2020, the Netherlands (KNVB) has the largest selection of licensed products with 878 products listed. The Football Association (The FA) is in second place with around 650 products listed, while there is an average of 222 licensed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 220996
• Published on 17/06/21 at 12:20
©  United Rugby Championship
Rugby: Pro14 and 4 South African clubs to form the United Rugby Championship in September 2021

The "United Rugby Championship" will begin in September 2021 as the top clubs from South Africa (Cell C Sharks, DHL Stormers, Emirates Lions and Vodacom Bulls) combine with the Guinness Pro14 (clubs from Ireland, Italy, Scotland and Wales) to create a world-class 16-team league, according to…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs
• Article # 220964
• Published on 17/06/21 at 11:40
©  FFT
Roland-Garros: cumulative audience of 39 million viewers on France Télévisions (+1 million vs 2020)

"39 million viewers saw at least one minute of Roland-Garros 2021, almost one million more than in 2020. This is the best coverage since 2013. 52% of 15-24 year olds were reached, compared to 40% in 2020," announced the French TV operator France Télévisions, on 14/06/2021, the day after the end of…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 220965
• Published on 17/06/21 at 11:00
©  FC Nantes
Ligue 1 Uber Eats: no season ticket campaign for FC Nantes for the 2021-22 season

FC Nantes will be not be launching a season ticket campaign for the general public for the 2021-22 Ligue 1 Uber Eats season, announced the French club on 14/06/2021. "We do not have sufficient guarantees to date to hope to benefit from a full and unrestricted capacity over the entire season…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 220967
• Published on 17/06/21 at 10:20
©  ZEturf
ZEbet: "The pandemic has changed our ability to anticipate the appeal of an event" (Q. Étievant)

"The pandemic has in spite of everything changed our reference points or created new ones in terms of our ability to anticipate the intensity of the appeal of an event, however major it may be. For example: the European football finals in 2021, without a French club and in the midst of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 220923
• Published on 17/06/21 at 09:40
©  Lega Serie B
Italy: DAZN acquires non-exclusive streaming rights to the Serie BKT (2021-2024)

The OTT platform DAZN has acquired the non-exclusive streaming rights to the Serie BKT in Italy for the 2021-2024 cycle, according to the Lega Serie B on 16/06/2021. The pay-TV operator Sky Italia had acquired the non-exclusive rights (all media) to the Serie BKT over the same period on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 220935
• Published on 16/06/21 at 17:00
©  LaLiga
LaLiga: a sports complex near Madrid to open in 2022 in partnership with the NBA

LaLiga, the NBA and T3N Sport & Investment (a Spanish agency specialised in creating and managing sports projects), have presented the ESC Madrid project, a sports and educational complex based in Villaviciosa de Odon (ESP), a town located 25km from Madrid, on 15/06/2021. "It comprises a…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Game - pitch, Marketing - Communication, Merchandising - Licensing, …
• Article # 220889
• Published on 16/06/21 at 16:00