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©  Scuderia Ferrari Mission Winnow
Formula 1: Amazon Web Services (AWS), cloud technology partner of Scuderia Ferrari

Amazon Web Services (AWS), the cloud services division of the US e-commerce group Amazon, has become a "technical and commercial" partner of Scuderia Ferrari Mission Winnow from 2021, announced the Italian racing team on 18/06/2021. As part of the agreement, AWS becomes the "official cloud…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 221152
• Published on 18/06/21 at 13:20
©  Amiens SC Football
Ligue 2 BKT: Amiens SC changes logo for 2021-22 to celebrate its 120th anniversary

Amiens SC Football (Ligue 2 BKT) has unveiled a new logo that will be used throughout the 2021-22 season, which marks its 120th anniversary, announced the French club on 17/06/2021. Amiens SC was founded in October 1901. "The club wanted to convey through this anniversary logo its attachment to…
Domain(s): Clubs
• Category(ies): Agencies, Marketing - Communication
• Article # 221163
• Published on 18/06/21 at 12:20
©  Juventus FC
Juventus FC: death of Giampiero Boniperti (92), ex-international and honorary president of the club

"Today we bid farewell to Giampiero Boniperti, who passed away in Turin at the age of 92. He would have been 93 in a few days, on 04/07/2021. This is the news we never wanted to give you. Addio, Presidentissimo!" announced Juventus FC (Serie A TIM) on 18/06/2021. In the Juventus shirt, this…
Domain(s): Clubs
• Category(ies): Authorities, Game - pitch, Marketing - Communication
• Article # 221161
• Published on 18/06/21 at 11:50
©  Girondins de Bordeaux
FC Girondins de Bordeaux takeover: "No new firm and financed takeover offer has been transmitted"

"While the club has taken note of the statements made by various candidates in the press, it would nevertheless like to point out that no new firm and financed takeover offer has been transmitted by these candidates for the time being," said FC Girondins de Bordeaux (Ligue 1 Uber Eats) on…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Investment - Shareholding, …
• Article # 221146
• Published on 18/06/21 at 11:15
©  FIFA
Qatar 2022: first meeting of FIFA's core stakeholder group on inclusion and anti-discrimination

"A meeting on Monday between the FIFA World Cup Qatar 2022 organisers and leading organisations in the diversity field laid the foundation for a structured engagement process on inclusion and anti-discrimination, which is intended to inform and further strengthen the steps taken by the tournament…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 221113
• Published on 18/06/21 at 10:20
Tennis/US Open: tournament at full capacity in 2021, in New York from 30/08 to 12/09/2021

All tickets for the 2021 US Open, the American Grand Slam tournament scheduled to take place from 30/08 to 12/09/2021 in New York (USA), will go on sale in July 2021, according to the United States Tennis Association (USTA) as reported by the Associated Press on 17/06/2021. The tournament…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Stadiums
• Article # 221031
• Published on 18/06/21 at 09:40
©  UC Sampdoria
Women's football: UC Sampdoria acquires Florentia San Gimignano (Serie A TIMvision)

The women's team of UC Sampdoria (Serie A TIM) will compete in the Serie A TIMvision, the Italian women's top flight, from the 2021-22 season, according to the Italian Football Federation (FIGC), the competition's organising body, on 15/06/2021. The Genoese club has acquired the sporting rights of…
Domain(s): Clubs
• Category(ies): Authorities, Legal
• Article # 221057
• Published on 17/06/21 at 17:50
Germany: OneFootball and Sportdigital acquire 2021 Copa America broadcasting rights

The OneFootball platform and the pay-TV channel Sportdigital have acquired the broadcasting rights to the 2021 Copa America for Germany, Austria and Switzerland on 17/06/2021. The competition, held in Brazil, began on 13/06/2021, while both groups will begin broadcasting it on 17/06/2021…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 221073
• Published on 17/06/21 at 17:15
©  Macron
LaLiga Santander: Macron succeeds adidas as equipment supplier of Cádiz CF for 2021-2027

Macron becomes the official equipment supplier of Cádiz CF (LaLiga Santander) for six seasons (2021-2027), announced the club on 14/06/2021. "The new kits will feature Macron's trademark style, design, technical attributes, quality and attention to detail, with exclusive, customised graphics…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 221028
• Published on 17/06/21 at 16:30
©  Columbus Crew SC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 221052
• Published on 17/06/21 at 15:40