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©  Hellas Verona FC
Serie A TIM: Sinergy (energy) extends as main shirt sponsor of Hellas Verona FC (2021-2024)

Sinergy Luce e Gas, an Italian company specialised in energy, has extended as the main shirt sponsor of Hellas Verona FC (Serie A TIM) for an additional three seasons (2021-2024), announced the club on 25/06/2021. The company, founded in Verona in 2017, has been featured on Hellas Verona's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 222124
• Published on 29/06/21 at 11:40
©  Club Atlético de Madrid
Club Atlético de Madrid: a new investor as part of the €181.8m capital increase

Miguel Ángel Gil, majority shareholder and CEO of Club Atlético de Madrid (LaLiga Santander), and Enrique Cerezo, minority shareholder and president of the club, are combining their holdings in a new legal entity called Atlético Holdco, according to the Spanish club on 25/06/2021. In parallel, a…
Domain(s): Clubs
• Category(ies): Finance, Legal, Investment - Shareholding, …
• Article # 222104
• Published on 29/06/21 at 11:00
©  FFF
Euro 2020: France - Switzerland draws 16.3 million viewers in France on TF1 (audience share: 63.3%)

France - Switzerland (3-3, 4-5 on penalties), Round of 16 of Euro 2020, played in front of 23,894 spectators (50% capacity) at the National Arena in Bucharest (Romania), drew an average of 16.3 million viewers in France, with a peak audience of 18.1 million, on the free and private TV channel TF1…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 222089
• Published on 29/06/21 at 10:20
©  FC Nantes
Ligue 1 Uber Eats: launch of the FC Nantes Tour, a new guided tour of the Stade de la Beaujoire

FC Nantes (Ligue 1 Uber Eats) is launching a new guided tour of the Stade de la Beaujoire and its backstage areas from Saturday 03/07/2021, announced the club on 28/06/2021. The FC Nantes Tour lasts 1 hour 30 minutes and costs €14 (reduced to €11 for under 18s, students, jobseekers, people with…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 222048
• Published on 29/06/21 at 09:40
©  FFF
Euro 2020 Round of 16: France - Switzerland, a €2.5m UEFA bonus for the winning team

A €2.5m UEFA bonus will be awarded to the team that qualifies for the quarter-finals after the Euro 2020 Round of 16 match between France and Switzerland at the National Arena in Bucharest (ROU) on Monday 28/06/2021 (kick-off at 21:00 CET). The European body will distribute a total of €331m…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Finance, Legal, …
• Article # 222041
• Published on 28/06/21 at 17:50
©  UEFA
Euro 2020: Belgium - Portugal draws 7.75 million viewers on M6 (FRA) and 12.9 million on ARD (GER)

Belgium - Portugal (1-0), a Euro 2020 Round of 16, drew an average of 7.75 million viewers, with a peak audience of 9.3 million, on the French free and private TV channel M6 on Sunday 27/06/2021 (kick-off 21:00 CET). This figure represented an audience share of 33.1%. The match was also broadcast…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 222025
• Published on 28/06/21 at 17:20
Nike: a turnover of $44.5bn (+19%) in 2021 including "football" revenues of $1.68bn (+7%)

Nike has posted a turnover of $44.538bn (€36.5bn) for the fiscal year 2021 (from 01/06/2020 to 31/05/2021), an increase of 19% (-2% excluding exchange rate effects) compared to 2020 ($33.6bn), announced the American equipment manufacturer on 24/06/2021. The Nike brand contributed 94.9% of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 222019
• Published on 28/06/21 at 16:30
©  Elche CF
LaLiga Santander: TM Grupo Inmobiliario renews as main shirt sponsor of Elche CF for 2021-22

TM Grupo Inmobiliario, a real estate, tourism and hotel projects company based in Alicante (ESP), will continue as the main shirt sponsor of Elche CF (LaLiga Santander) for sixth consecutive season, announced the Spanish club on 25/06/2021.  "The union between the two entities, both a benchmark…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 222001
• Published on 28/06/21 at 16:00
©  Norwich City FC
Norwich City FC: Lotus replaces BK8 Sports (betting) as main shirt sponsor for 2021-22

Lotus, a British car manufacturer based in Norwich (ENG), has become a principal partner and main shirt sponsor of Norwich City FC (Premier League) for the 2021-22 season, announced the 2020-21 Sky Bet Championship champions (promoted to the Premier League for 2021-22), on 25/06/2021. The club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 221964
• Published on 28/06/21 at 15:00
©  OL
Exclusive Olympique Lyonnais: "MG Motor, one of the three biggest partners of the men's team" (Cyrille Groll)

"Olympique Lyonnais (Ligue 1 Uber Eats) has been chosen as the new flagship of MG Motor's communication. This is an important investment for them. The brand becomes one of the three biggest partners of the OL men's team," said Cyrille Groll, director of business development at Olympique Lyonnais…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 221984
• Published on 28/06/21 at 14:20