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©  RCD Espanyol
LaLiga Santander: RCD Espanyol opens a second academy in China, in Guangzhou

"The RCDE Academy Guangzhou will begin operating on 01/07/2021 and will thus be the club's second academy in China," announced RCD Espanyol (promoted to LaLiga Santander for 2021-22) on 23/06/2021. The other football school opened by the Barcelona club in the country (in July 2019) can be found in…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 221748
• Published on 24/06/21 at 16:25
©  La Betclic Élite
Basketball: Betclic (betting) replaces Jeep as title sponsor of the LNB Pro A, renamed Betclic Élite

Betclic Group, a sports betting operator, has become the title sponsor of the LNB Pro A (French men's basketball first division) for "at least" three seasons, i.e. the 2021-2024 period, announced the Ligue Nationale de Basket on 24/06/2021. From 01/07/2021, the division will be known as the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 221735
• Published on 24/06/21 at 15:50
©  MLS/Twitter
USA: MLS announces launch of a new professional football league dedicated to young players in 2022

Major League Soccer (MLS) is set to create a new professional football league in the United States in 2022, which will be dedicated to young players, positioned below the USL Championship (second division) and will "complete the player pathway, while also bringing the excitement and passion of…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 221707
• Published on 24/06/21 at 15:00
©  VMATCH
Exclusive VMATCH: "We must integrate meaning into more responsible partnerships" (H. Bodinier)

"We are in a situation where we must integrate a notion of meaning into the development of new, more responsible partnerships. We want to shift the focus of partnerships by being more collaborative: we no longer want to be in a 'I buy rights at such and such a price from a catalogue offer'. On the…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Agencies, …
• Article # 219586
• Published on 24/06/21 at 14:00
©  UEFA
Euro 2020: Germany - Hungary draws 25.7 million viewers in Germany on ARD (audience share: 71.4%)

Germany - Hungary (2-2), a Euro 2020 Group F match, drew an average of 25.7 million viewers on the German public TV channel ARD, on Wednesday 23/06/2021 (kick-off at 21:00 CET). This figure represented an audience share of 71.4%. This is the best audience figure, on a TV channel, for the group…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 221717
• Published on 24/06/21 at 12:40
©  LFP
Ligue 1/Ligue 2: "In the face of hatred, professional football will continue to mobilise" (LFP)

"In the face of hatred, the whole of professional football will continue to mobilise by reaffirming its commitment to fight against all forms of discrimination and by helping clubs in their regulatory and legal actions against troublemakers," said the Ligue de Football Professionnel in a motion…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 221705
• Published on 24/06/21 at 11:40
©  HAC
Ligue 2 BKT: Joma (ESP) extends as equipment supplier of Le Havre AC for 2021-2025

Spanish brand Joma has extended as the official equipment supplier of Le Havre AC (Ligue 2 BKT) for four additional seasons (2021-2025), announced the club on 20/06/2021. Joma has been the equipment supplier of the French club since 2016-17. Between 2008-09 and 2015-16, Le Havre AC wore home…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 221673
• Published on 24/06/21 at 11:00
©  FFF
Euro 2020: Portugal - France draws 15.6 million viewers in France on TF1 (audience share: 57.6%)

Portugal - France (2-2), a Euro 2020 Group F match, played in front of 54,886 spectators at the Puskas Arena in Budapest (Hungary), drew an average of 15.6 million viewers in France, with a peak audience of 17.3 million, on the free and private TV channel TF1, on Wednesday 23/06/2021 (kick-off at…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 221678
• Published on 24/06/21 at 10:20
©  Coca-Cola France
Sponsorship: Coca-Cola, the brand that invests the most in the EMEA region (145 agreements, $132m)

"Coca Cola (The Coca-Cola Company) still dominates EMEA sport sponsorship, representing over a quarter of brand spend in the region," according to the UK data analytics and consulting company GlobalData on 22/06/2021. "Coca Cola's partnerships in the EMEA region account for $132m (€110.9m) of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing
• Article # 221622
• Published on 24/06/21 at 09:40
©  UEFA
Euro 2020: "Proud to wear the colours of the rainbow, a symbol that embodies our core values" (UEFA)

"Today, UEFA is proud to wear the colours of the rainbow. It is a symbol that embodies our core values, promoting everything that we believe in - a more just and egalitarian society, tolerant of everyone, regardless of their background, belief or gender," announced the European body on 23/06/2021…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Stadiums, …
• Article # 221643
• Published on 23/06/21 at 17:35