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©  Sorare
Germany/DFL: Sorare (NFTs), official partner of the Bundesliga and the 2.Bundesliga (2021-2023)

Sorare, a French startup that offers NFTs (digital cards) featuring football players, has become an official partner of the Bundesliga and 2.Bundesliga for "at least two seasons (2021-2023)," announced the Deutsche Fußball Liga GmbH on 06/10/2021. The agreement was negotiated by Bundesliga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 230454
• Published on 07/10/21 at 11:00
©  Eleven Italy
Eleven Group: Eleven Italy relaunches on the global streaming service Elevensports.com for 2021-22

Eleven Italy, the Italian subsidiary belonging to the British pay-TV group Eleven, "has relaunched on the Eleven Group's global streaming service Elevensports.com for the 2021-22 season," announced the group on 05/10/2021. "Eleven Italy will utilise Elevensports.com's pioneering technology and…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 230466
• Published on 07/10/21 at 10:20
©  UEFA
Euro 2024: a logo and slogan - "United by football. In the heart of Europe" - presented in Berlin

A logo inspired by the colours of the flags of UEFA's 55 member associations and which depicts the oval roof of the Olympiastadion in Berlin (GER), a slogan, "United by football. In the heart of Europe", these are two of the elements of Euro 2024 that were presented at 20:24 CET at the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums, Legal, …
• Article # 230482
• Published on 07/10/21 at 09:40
©  Sportel
Sportel Awards 2021: Canal+, France Télévisions, Formula One Management and LaLiga among the winners

Guillaume Papin and Julien Ababsa from France Télévisions, for the report "Toujours se relever" (Discover Prize), Phil Rorke from Formula One Management (Best Slow Motion), for his slow motion shot of Formula One driver Romain Grosjean escaping from his burning car, Lyes Houhou and Arnaud Bonnin…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 230424
• Published on 06/10/21 at 17:50
©  FIGC
Nations League: head-to-head Italy - Spain, semi-final at the San Siro (Milan, ITA) on 10/06/2021

Euro 2020 winners Italy, now fifth in the FIFA rankings, host eighth-placed Spain in the UEFA Nations League semi-final on Wednesday 06/10/2021 (kick-off 20:45 CET) at the Stadio Giuseppe-Meazza (Milan, ITA) which is expecting 37,000 fans. The Spanish Football Federation (Real Federacion…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners, Finance, …
• Article # 230443
• Published on 06/10/21 at 17:20
©  STATSports
Premier League: Arsenal FC partner with StatSports to measure and monitor player performance

StatSports, an Irish company specialised in performance analysis technologies, has become the "official GPS performance tracker" (second level) of Arsenal FC (Premier League) from the 2021-22 season, announced the English club on 05/10/2021. "For more than a decade, we have used StatSports to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 230396
• Published on 06/10/21 at 16:50
©  AFC Ajax
AFC Ajax: a turnover of €125.2m (-22.9%) and net loss of €8.1m in 2020-21

AFC Ajax (Eredivisie) posted a turnover (excluding capital gains on player transfers) of €125.2m for the 2020-21 financial year (01/07/2020 to 30/06/2021), down 22.9% versus 2019-20 (€162.3m), announced the Amsterdam (NED) club on 29/09/2021. ""The Coronavirus had a major impact on the 2020-21…
Domain(s): Clubs
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 230422
• Published on 06/10/21 at 16:10
©  FIFPro - WLF
FIFPro/World Leagues Forum: leadership summit on football governance (Madrid, 04/10/2021)

"The impact of proposals to revamp the international match calendar in terms of competitions and players' welfare," was one of the main topics discussed by the leaders of FIFPro and the World Leagues Forum (WLF), in Madrid (ESP) on Monday 04/10/2021, according to the two organisations on…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 230423
• Published on 06/10/21 at 15:30
©  Australian Professional Leagues
Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 01/07/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 230427
• Published on 06/10/21 at 14:40
©  Sportel
Sportel Monaco: "50% of current esports fans didn't watch esports 2 years ago" (C. Brocca, Nielsen)

"The audience is bigger at a football match than at an esports competition, but fans are more passive in front of traditional sports. There is more interaction with esports fans. This is very interesting for brands. Esports is a very dynamic sector: 50% of current fans did not watch esports two…
Domain(s): Media
• Category(ies): Marketing - Communication, Sponsors - Partners, Digital, …
• Article # 230356
• Published on 06/10/21 at 14:00