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©  Arsenal FC
Arsenal FC: Lavazza extends partnership and becomes the official coffee partner of Arsenal Women FC

Lavazza, an Italian coffee brand based in Turin (ITA), has extended its partnership with Arsenal FC (Premier League) as part of a "multi-year agreement," announced the club on 07/12/2021. The initial agreement, signed on 30/10/2018, which covered the senior men's team, was initially due to last…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 236252
• Published on 08/12/21 at 15:30
©  Borussia Dortmund
Bundesliga: InstaForex (trading), extends as a partner of Borussia Dortmund for Asia and the CIS

InstaForex, a Russian-based Forex trading platform, has extended as a regional partner of Borussia Dortmund (Bundesliga) for Asia and Commonwealth of Independent States (CIS) for a "third consecutive season," according to the club on 02/12/2021. InstaForex has the status of "BVB regional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 236247
• Published on 08/12/21 at 14:40
©  RCSA
Ligue 1 Uber Eats: Sofitex (HR), official sponsor of RC Strasbourg Alsace for 2021-2024

Sofitex, a network of temporary employment and recruitment agencies, has extended its partnership with RC Strasbourg Alsace (Ligue 1 Uber Eats) and become an official sponsor for three seasons (2021-2024), announced the club on 08/12/2021. "In addition to the possibility for Sofitex to welcome…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 236242
• Published on 08/12/21 at 14:00
©  UEFA
Champions League: 4.289 million viewers in Italy for AC Milan - Liverpool FC on Canale 5 (Mediaset)

The AC Milan (Serie A TIM ) - Liverpool FC (Premier League ) game (1-2), on Matchday 6, final matchday of the 2021-22 Champions League group stage, drew an average of 4.289 million viewers in Italy on the free and private TV channel Canale 5 (Mediaset Group), on Tuesday 07/12/2021 (kick-off at…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Media, …
• Article # 236223
• Published on 08/12/21 at 12:30
©  AS Roma
2021-22 Serie A TIM: attendance for Matchday 16 (18,572 spectators on average per game)

Matchday 16 of the 2021-22 Serie A TIM season drew an average of 18,572 spectators per gamer, from Saturday 04 to Monday 06/12/2021. The average fill rate was 52.6%. Despite the capacity increase to 75% for Italian stadiums, approved by the authorities from Matchday 8 (mid-October 2021), from…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 236193
• Published on 08/12/21 at 11:40
©  Peace and Sport Awards
2021 Peace and Sport Awards: five prizes awarded via social networks from 07 to 11/12/2021

A digital ceremony for the Peace and Sport Awards is being held from 07 to 11/12/2021. Due to the pandemic, "the Peace and Sport movement is unable to meet in a forum to present the awards," said Peace and Sport, the organising body of the event, on 24/11/2021. For the 2021 edition of the Peace…
Domain(s): Public Authorities & Regulations
• Category(ies): Activation, Digital, Game - pitch, …
• Article # 236181
• Published on 08/12/21 at 11:00
©  IMG
IMG: agreement to acquire the Madrid Masters 1000 (tennis) and the Spanish Open (golf)

The British media rights and sponsorship agency IMG has announced that it has reached a definitive agreement with Super Slam (led by Romanian businessman Ion Țiriac) and its subsidiaries to acquire the Mutua Madrid Open tennis tournament (ATP Masters 1000 and WTA 1000) and the Acciona Open golf…
Domain(s): Media
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 236177
• Published on 08/12/21 at 10:20
©  FC Inter Milan
Serie A TIM: Moncler (clothing), official partner of FC Inter Milan for three years (2021-2024)

Moncler, an Italian luxury fashion brand initally founded in France, has become the "official formal wear partner" (fourth level) of FC Inter Milan (Serie A TIM) for three years (2021-2024), announced the club on 06/12/2021. "Dressing Inter's first-team squad and club management for formal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 236156
• Published on 08/12/21 at 09:40
©  FCB
2021-22 LaLiga Santander: attendance for Matchday 16 (25,414 spectators on average per game)

Matchday 16 of the 2021-22 LaLiga Santander season drew an average of 25,414 spectators per game, from Friday 03 to Monday 06/12/2021. The average fill rate was 67.3%. The Spanish league is gradually regaining its pre-Covid-19 pandemic stadium attendance figures. Since Matchday 8, the partial…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 236143
• Published on 07/12/21 at 19:00
©  DFB
Germany: Ergo (insurance), official partner of the Federation (DFB) for five years (2022-2026)

Ergo, a German insurance company, has extended its partnership with the Deutscher Fussball Bund to become "one of the most important sponsors of the DFB" for five years from 01/01/2022, announced the German Football Federation on 03/12/2021. This agreement will therefore be in force during Euro…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 236137
• Published on 07/12/21 at 18:00