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©  FC Bayern Munich
Champions League: head-to-head FC Bayern Munich - FC Salzburg (Round of 16 2nd leg, 08/03/2022)

With more than 98 million followers on social media (Facebook, Twitter, Instagram and TikTok, as of 08/03/2022), FC Bayern Munich (Bundesliga) has 98 times as many as FC Red Bull Salzburg (Admiral Bundesliga), who total just under 1 million, as the two clubs prepare to face each other in the…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Finance, …
• Article # 244583
• Published on 08/03/22 at 17:30
©  AC Milan
AC Milan: launch of a collection made from upcycled shirts with Puma and Koché (FRA, fashion)

AC Milan (Serie A TIM) has joined forces with its equipment manufacturer Puma and French fashion brand Koché to launch a ready-to-wear collection designed from recycled football shirts, "completely reworked in limited edition," announced the club on 25/02/2022. This capsule collection was unveiled…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 244546
• Published on 08/03/22 at 15:10
©  FFT
War in Ukraine/FFT: launch of "French Tennis for Ukraine and Peace" (solidarity programme)

The French Tennis Federation, "mobilised to support Ukraine and Ukrainian tennis players" has launched "French Tennis for Ukraine and Peace" (TFUP) a solidarity programme, with tennis player Nicolas Mahut as ambassador, announced the FFT on 05/03/2022. The programme will "mobilise the entire…
Domain(s): Public Authorities & Regulations
• Category(ies): Activation, Social Responsibility
• Article # 244533
• Published on 08/03/22 at 14:15
©  AS Roma
2021-22 Serie A TIM: attendance for Matchday 28 (24,120 spectators on average/game, season record)

Matchday 28 of the 2021-22 Serie A TIM season drew an average attendance of 24,120 spectators per game from Friday 04 to Sunday 06/03/2022. This figure represents the best attendance in the Italian championship since the start of the 2021-22 season. The average fill rate was 59.5%. Following…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 244494
• Published on 08/03/22 at 12:30
©  Lega Serie A
Italy: Puma to supply match balls for Lega Serie A competitions from 2022-23

The German equipment manufacturer Puma will become the official technical partner of the Lega Serie A from 01/07/2022 and will supply match balls for its competitions, announced the Italian professional league on 07/03/2022. Puma succeeds the American brand Nike, which had been supplying balls…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 244471
• Published on 08/03/22 at 11:40
©  FIFA
War in Ukraine: FIFA temporarily amends Regulations on the Status and Transfer of Players

"All employment contracts of foreign players and coaches (approximately 80) with clubs affiliated to the Ukrainian Association of Football (UAF) will be deemed automatically suspended until the end of the season in Ukraine (30/06/2022), without the need for any action from the parties to this…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Game - pitch, …
• Article # 244476
• Published on 08/03/22 at 11:00
©  Schalke 04
FC Schalke 04: Vivawest (real estate) succeeds Gazprom (RUS, energy supplier) as main shirt sponsor

Vivawest, a German company specialised in real estate, has become the main shirt sponsor of FC Schalke 04 (2.Bundesliga) "effective immediately," announced the club on 05/03/2022. Vivawest succeeds the Russian company Gazprom (gas and electricity), whose contract was terminated by the German club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 244462
• Published on 08/03/22 at 10:20
©  Paris SG
Paris Saint-Germain: official store opens in New York, the first for a foreign club in the city

"Ten years after touring the US for the first time, soccer giant Paris Saint-Germain (Ligue 1 Uber Eats) will open its first ever east coast flagship store in New York City (USA). Located at 587 5th Ave, the brand-new flagship store will be the first-ever official boutique in New York City for an…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Essentials Clubs
• Article # 244440
• Published on 08/03/22 at 09:40
©  OM
Ligue 1 Uber Eats: 28,746 spectators on average per game on Matchday 27, a record since August 2018

Matchday 27 of the 2021-22 Ligue 1 Uber Eats season drew an average of 28,746 spectators per game from Friday 04 to Sunday 06/03/2022. The last time that a higher figure was posted was on Matchday 1 of the 2018-19 season (an average of 30,778 spectators, from 10 to 12/08/2018). The average fill…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 244422
• Published on 07/03/22 at 17:55
©  LaLiga
LaLiga Santander: 805,000 viewers in Spain for Real Betis - Atlético de Madrid on Movistar

Real Betis Balompié - Club Atlético de Madrid (1-3), on Matchday 27 of the 2021-22 LaLiga Santander season, drew an average of 805,000 viewers in Spain on the pay-TV channel Movistar LaLiga (Telefonica group), Sunday 06/03/2022 (kick-off at 21:00 CET), according to data from the audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 244416
• Published on 07/03/22 at 17:35