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©  D.R.
Exclusive Training: "The best academies have very clear ideas of their identity" (S. Marasović, LTT Sports)

"The best academies have very clear ideas of their identity, their philosophy, with everything clarified, not only concerning the academy but across the whole club. Then they manage to transfer their philosophy to the pitch, to the staff and to the all employees within the club. All humans…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Clubs, Stadiums, …
• Article # 246535
• Published on 28/03/22 at 12:40
©  D.R.
Sport UnlimiTECH: "Collecting segmented data to adapt to the public" (D. Banget, Olympique Lyonnais)

"Between 2015 and 2018, we fulfilled the promise of a connected stadium at Groupama Stadium and since 2018, we have been in operation mode for the venue and growth linked to OL Vallée. The objective is to have 3 to 4 million visitors on site per year within three to four years. We therefore have…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 246515
• Published on 28/03/22 at 11:40
©  FFF
France - Ivory Coast (friendly): 4.9 million viewers in France on M6 (audience share: 26.3%)

France - Ivory Coast (2-1), a friendly match for the French national team, drew an average of 4.94 million viewers on the free-to-air private TV channel M6 on Friday 25/03/2022 (kick-off at 21:15 CET), according to data from the audience measurement institute Médiamétrie. This figure…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 246493
• Published on 28/03/22 at 11:00
©  DECC
FIFA: war in Ukraine on the agenda for Council meeting on 30/03/2022, day before the Doha Congress

• "Ratification of the decision of the Bureau of the Council of 27/02/2022 regarding the participation of Russian teams in FIFA competitions (no matches in Russia, no flag or anthem for Russian teams). • Ratification of the decision of the Bureau of the Council of 28/02/2022 regarding the…
Domain(s): Public Authorities & Regulations
• Category(ies): Transfer Market, Legal, Game - pitch, …
• Article # 246486
• Published on 28/03/22 at 10:20
©  VfL Wolfsburg
Bundesliga: VfL Wolfsburg to market virtual merchandise in the form of NFTs

VfL Wolfsburg (Bundesliga) has partnered with the start-up The Football Company (TFC) to create virtual merchandise in the form of NFTs (shorts, shirts, scarves, etc.) that will be marketed from 31/03/2022 on the blockchain platform dedicated to football, announced the club on 22/03/2022. "On…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Merchandising - Licensing
• Article # 246456
• Published on 28/03/22 at 09:40
©  News Tank
Weekly News Extra (21-25/03/2022)

• ACF Fiorentina (Serie A TIM) has unveiled a new graphic identity, which will be used from the 2022-23 season. • The first Grand Prix (Bahrain) of the 2022 Formula 1 season drew 1.35 million viewers on ESPN in the United States, a record since ESPN retrieved the rights in 2018. • PSG Esports…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Media Audiences, Marketing - Communication, …
• Article # 246408
• Published on 25/03/22 at 18:00
©  FCB
FC Barcelona: UNHCR (UN) logo to replace UNICEF logo on the back of shirts (2022-2026)

As part of its collaboration with the United Nations, the FC Barcelona Foundation will replace the UNICEF logo with that of the High Commissioner for Refugees (UNHCR, or ACNUR in Spanish) on the backs of the shirts of the club's men's (LaLiga Santander) and women's (Primera Iberdrola) teams for…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 246410
• Published on 25/03/22 at 17:00
©  FFF
Coupe de France: call for tenders for the international TV rights and live betting rights 2022-2026

The French Football Federation (FFF) has launched the call for tenders for the international media and live betting rights of the Coupe de France for the 2022-2026 cycle on 24/03/2022, two days after announcing the call for tenders for the domestic broadcasting rights of the competition (see…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 246394
• Published on 25/03/22 at 16:00
©  FIGC
Qatar 2022 qualifiers: 9.7 million viewers for Italy - North Macedonia on Rai 1 (Italy eliminated)

Italy - North Macedonia (0-1), semi-final of the Europe zone qualifiers for the 2022 World Cup in Qatar, drew an average of 9.7 million viewers on the Italian public TV channel Rai 1, on Thursday 24/03/2022 (kick-off at 20:45 CET), according to data from the audience measurement institute Auditel…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 246386
• Published on 25/03/22 at 14:30
©  FFF
FFF: Xbox (Microsoft, video games), official gaming partner of the French national teams from 2022

Xbox France, a national subsidiary of Microsoft Gaming, the video games branch of the eponymous American company, has become the official gaming partner, for the men's and women's teams, of the French Football Federation (FFF) from 2022, announced the two organisations at a conference held at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 246360
• Published on 25/03/22 at 13:00