Filter by domain
Filter by year
Filter by month
©  KNVB
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 246344
• Published on 25/03/22 at 12:00
©  LFP
LFP/Commercial company: agreement by Ligue 1 clubs on the distribution of CVC funds (€1.5bn)

The 20 clubs of the Collège de Ligue 1 have met on Thursday 24/03/2022 and reached an unanimous agreement on the criteria for the distribution of the funds generated by investment fund CVC Capital Partners' entry into the capital of the commercial subsidiary of the LFP, announced the Ligue de…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 246337
• Published on 25/03/22 at 11:04
©  Accor
Paris Saint-Germain: ALL (Accor) offers a shirt treasure hunt on Google Street View (navigation)

Accor, via its ALL (Accor Live Limitless) lifestyle programme, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) by launching a gamification initiative consisting of an online treasure hunt using the Google Street View 3D virtual navigation service, announced the French…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs
• Article # 246234
• Published on 25/03/22 at 10:00
©  Chelsea FC
Chelsea FC: club allowed to receive up to £30m from holding company Fordstam and to sell tickets

Several amendments have been made to the operating licence granted by the British government to Chelsea FC (Premier League) on 10/03/2022 as part of the sanctions against its owner Roman Abramovich, due to his closeness to President Vladimir Putin. In order for Chelsea to continue operating until…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Finance, …
• Article # 246292
• Published on 24/03/22 at 18:00
©  Byju's
Qatar 2022: Byju's (educational platforms, IND), official sponsor of the World Cup

Byju's, an Indian group that develops educational platforms, has become an official sponsor of the 2022 World Cup in Qatar, announced FIFA on 24/03/2022. The competition, organised in the Middle East for the first time, will take place in eight stadiums of the Persian Gulf emirate from 21/11 to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 246285
• Published on 24/03/22 at 17:00
©  D.R.
Olympique de Marseille: Cazoo (vehicle e-commerce), main shirt sponsor from 2022-23

Cazoo, an online vehicle sales platform, will become a major partner and the main shirt sponsor of Olympique de Marseille (Ligue 1 Uber Eats) from 2022-23 as part of a "multi-year agreement," announced the French club on 24/03/2022. "The partnership will take effect from 01/07/2022 and will see…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 246266
• Published on 24/03/22 at 16:00
UK: the Viaplay platform (Nent) to offer sports (hockey, handball, volleyball, athletics)

Viaplay, the pay streaming platform of Swedish audiovisual group Nent (Nordic entertainment group), will include live sports in its UK content line-up, starting from its launch in the country in the second half of 2022, announced the group on 24/03/2022. "The company will initially focus on…
Domain(s): Media
• Category(ies): Finance, Media
• Article # 246253
• Published on 24/03/22 at 14:30
©  NAC Breda
Netherlands: City Football Group to acquire NAC Breda (D2), its 5th European club and 11th in total

Wim van Aalst, Rob van Weelde and Paul Burema, the three main shareholders of NAC Breda (Keuken Kampioen Divisie, D2), have decided to sell their shares (about 70% of the club's capital in total) to City Football Group, announced Crossminds, the company in charge of the sale of the Dutch club, in…
Domain(s): Clubs
• Category(ies): Finance, Investment - Shareholding, Legal, …
• Article # 246239
• Published on 24/03/22 at 13:00
©  Paris SG
Ligue 1 Uber Eats: Paris Saint-Germain launches "Paris est magique", its own 8 episode podcast

"Paris Saint-Germain (Ligue 1 Uber Eats) is launching 'Paris est magique' ('Paris is magic'), a podcast mini-series with 8 episodes retelling the founding moments and memorable stories about Paris Saint-Germain since it was created 1970," announced the club on 23/03/2022. The first…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 246223
• Published on 24/03/22 at 12:00
©  DFB
Euro 2028/Euro 2032: United Kingdom + Ireland, Italy, Turkey and... Russia have expressed interest

UEFA has received declarations of interest to host the 2028 and 2032 editions of the Euro from four potential bidders following the deadline of 23/03/2022, announced the European body on the same day. • A joint declaration of interest was submitted by the football associations of England…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Game - pitch, Essentials Public Authorities & Regulations
• Article # 246209
• Published on 24/03/22 at 11:00