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©  Liverpool FC
Premier League: Cardless, official branded credit card partner of Liverpool from 2021-22

Cardless, a financial technology and payment solutions firm based in the United States, which provides custom co-branded credit cards, has become an official partner of Liverpool FC (Premier League) from 2021-22, announced the Merseyside club on 07/04/2022. Cardless has the title of "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 247887
• Published on 08/04/22 at 11:40
©  ECA
Financial sustainability: "New UEFA Regulations, an important milestone for European clubs" (ECA)

"ECA is pleased that these new Financial Sustainability Regulations have been formally approved (by the UEFA Executive Committee on 07/04/2022). They were developed through genuine collaboration and exhaustive consultation between ECA and UEFA, along with other stakeholders, which ensured that the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal
• Article # 247906
• Published on 08/04/22 at 11:00
©  Sport UnlimiTECH
Sport UnlimiTECH: "With digital there's no limit to the packages we create" (J. Jalouzet, AS Monaco)

"In recent years, many sponsors have been digital only. What is interesting now is the notion of 'unlimited inventory'. Without digital, we are limited: on a shirt, we can only put a certain number of logos and the presence of too many sponsors can be detrimental to the brands. With digital, there…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Digital, …
• Article # 247804
• Published on 08/04/22 at 10:20
©  Movistar Plus+
Spain: Movistar Plus+ (Telefonica group) launches a TV channel entirely dedicated to women's sport

Movistar Plus+, the Spanish pay-TV bouquet, is launching "Ellas #V", a channel exclusively dedicated to women's sports, announced Spanish telecommunications operator Telefonica on 06/04/2022. The channel (56 in Spain) will be available from 08/04/2022. All women's sports competitions to which…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 247907
• Published on 08/04/22 at 09:40
©  Olympique Lyonnais
Europa League: head-to-head West Ham United - Olympique Lyonnais (quarter-final 1st leg, 07/04/2022)

With a turnover of €221.5m in 2020-21, West Ham United FC (Premier League) were ranked 16th in the 2022 edition of the "Deloitte Football Money League", a ranking from which Olympique Lyonnais (Ligue 1 Uber Eats) is absent (2020-21 turnover: €118.2m), as the two clubs prepare to face each other in…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 247889
• Published on 07/04/22 at 17:55
©  UEFA
Finance: "The first major reform since financial fair play was introduced in 2010" (UEFA)

"The regulation limits spending on wages, transfers, and agent fees to 70% of club revenue. Assessments will be performed on a timely basis and breaches will result in pre-defined financial penalties and sporting measures," this is the most striking development of the new regulations approved by…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 247881
• Published on 07/04/22 at 17:20
©  Chelsea FC
TikTok: number of followers of the 83 European Top 5 clubs with an official account (April 2022)

With 25.4 million followers, Paris Saint-Germain (Ligue 1 Uber Eats) remain the most popular European club on the Chinese social network TikTok, far ahead of Tottenham Hotspur FC (Premier League, 14.9 million) and FC Barcelona (LaLiga Santander, 14.7 million), according to data recorded by News…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks
• Article # 247848
• Published on 07/04/22 at 16:40
©  D.R.
AC Milan: Konami to display its eFootball (video game) logo on the club's training kits from 2022-23

Video game publisher Konami will become the first training shirt sponsor of AC Milan (Serie A TIM) from 2022-23 as part of a multi-year agreement, announced the Milanese club on 07/04/2022. The Japanese publisher will feature the logo of its football video game eFootball (formerly named PES). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 247841
• Published on 07/04/22 at 16:00
©  LFP
France/Sports betting: the LFP and ANJ launch an awareness campaign to fight cyberbullying

"In order to protect French football players (players, coaches, referees) from cyberbullying, the Ligue de Football Professionnel has joined forces with the Autorité Nationale des Jeux (ANJ, French National Gambling Authority) to raise awareness among football and sports betting fans so that they…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Betting
• Article # 247796
• Published on 07/04/22 at 15:20
©  Canal+
Ligue 1 TV rights: "Link with LFP broken since their agreement with Amazon" (Maxime Saada, Canal+)

"I am never confident about decisions that do not depend on us (ongoing disputes with the LFP concerning Ligue 1 TV rights). But yes, there is a probability that the Ligue 1 rights contract will be called into question. I have no relationship with the League since the agreement they signed with…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media Audiences, Authorities, …
• Article # 247778
• Published on 07/04/22 at 14:40