Archives June, 2022

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©  FCB

FC Barcelona: Sixth Street acquires 10% of the club's domestic TV rights for 25 years (€207.5m)

Sixth Street, an international investment company, has acquired 10% of FC Barcelona's (LaLiga Santander) TV rights from LaLiga for 25 years for a sum of €207.5m, announced the club on 30/06/2022. The deal comes almost two weeks after Barça's delegate members voted in favour of two major…
Domain(s): Clubs
• Category(ies): Finance, Legal, Media, …
• Article # 257073
• Published on
©  D.R.

French Competition Authority/Ligue 1 TV rights: Canal+ loses its appeal against the LFP

On 30/06/2022, the Paris Court of Appeal confirmed the French Competition Authority's decision (of 11/06/2021), which rejected Canal+'s complaint concerning the reallocation of the broadcasting rights to the Ligue 1 Uber Eats and Ligue 2 BKT initially awarded to Mediapro and then recovered by…
Domain(s): Media
• Category(ies): Authorities, Legal, Media
• Article # 257059
• Published on
©  Real Betis Balompié

LaLiga Santander: Hummel succeeds Kappa as equipment supplier of Real Betis Balompié (2022-2027)

Hummel has become the official equipment supplier of Real Betis Balompié (LaLiga Santander) for five seasons (2022-2027), announced the club on 29/06/2022. Betis were previously partnered with the Danish brand from 1987 to 1990. "Hummel will provide Real Betis with the playing and training…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 257041
• Published on
©  Cygames

Serie A TIM: Cygames (video games) extends as back shirt sponsor of Juventus FC until 2024

Cygames, a Japanese video game publisher owned by CyberAgent Group, has extended its partnership as a back shirt sponsor of Juventus FC (Serie A TIM) for two additional seasons (2022-2024), announced the club on 29/06/2022. Cygames has been a partner of Juventus since 2017-18. Cygames had…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 257020
• Published on
©  AS Saint-Etienne

AS Saint-Étienne: Smart Good Things (beverages), main shirt sponsor for 3 seasons (2022-2025)

Smart Good Things, a French powdered drinks company producing environmentally friendly beverages, has extended its partnership with AS Saint-Étienne (Ligue 2 BKT) and has become the club's main shirt sponsor for three seasons (2022-2025), on 29/06/2022. The agreement was negotiated by Sportfive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 256973
• Published on
©  MLS

FAANG Deal Tracker: list of acquisitions, partnerships and activities in sports

The term FAANG directly refers to refers to the American groups in new technologies and the internet: Facebook / Meta (social network), Amazon (e-commerce and content), Apple (computing technology), Netflix (video on-demand and content), and Google (Alphabet group, internet). By extension, the…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 256936
• Published on
©  NHL

2021-22 NHL Finals: an average of 4.6 million viewers (+84%) in the United States on ABC

The 2021-22 NHL Finals, won by the Colorado Avalanche over the Tampa Bay Lightning (4-2 in the series), drew an average of 4.6 million viewers, an 84% increase in average viewership compared to the 2020-21 season, on the generalist channel ABC (The Walt Disney Company group), according to data…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 256906
• Published on
©  FC Barcelona

European Top 5/summer tours: USA, Asia (excluding China) & Australia, the preferred destinations

After two summer periods disrupted by the Covid-19 health crisis in 2020 and 2021, resulting in a decline in international trade, a number of clubs from the European Top 5 have decided to tour outside Europe again during summer 2022. The United States is their preferred destination to prepare…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Sponsors - Partners, …
• Article # 256938
• Published on
©  Paris Saint-Germain

Paris Saint-Germain: ALL (Accor) extends until 2026 at a lower level of partnership

Accor, via its lifestyle programme ALL (Accor Live Limitless), is extending "albeit in a different capacity" its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for four more seasons (2022-2026), announced the club on 30/06/2022. The French group will now display the logo of its…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 256958
• Published on
©  C+

France/European Cups: Canal+ acquires all 2024-2027 broadcasting rights (€480m), CL final free on M6

Canal+ has acquired all broadcasting rights in France for the men's European Cups (Champions League, Europa League, Europa Conference League) for the 2024-2027 cycle from UEFA via the Swiss agency TEAM Marketing, announced the French pay and free-TV group on 29/06/2022. These rights were…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media, …
• Article # 256944
• Published on