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©  Paris 2024
France: naming validated for the Adidas Arena in Paris, esplanade to be named after Alice Milliat

The Paris City Council has validated (33 votes in favour, 17 against and 26 abstentions) the naming contract between the Société d'exploitation Palais Omnisport de Paris-Bercy (SAE POPB) and the German equipment manufacturer adidas, which will give its name to the Arena 2 built at Porte de la…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 258251
• Published on 11/07/22 at 17:35
©  Equipe d'Allemagne féminine
Women's Euro 2022: 5.9 million viewers for Germany - Denmark on ZDF (audience share: 25.9%)

Germany - Denmark (4-0), a match in Group B of the Women's Euro 2022, drew an average of 5.9 million viewers in Germany on the public TV channel ZDF on Friday 08/07/2022 (kick-off at 20:00 local time, 21:00 CET), according to data from the audience measurement institute AGF. This figure…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 258224
• Published on 11/07/22 at 17:00
©  UC Sampdoria
Serie A TIM: Banca Ifis (bank), renews as main shirt sponsor of UC Sampdoria for 2022-23

Banca Ifis, a Genoese bank, has renewed its partnership as main shirt sponsor of UC Sampdoria (Serie A TIM) for the 2022-23 season, announced the Italian club on 11/07/2022. The agreement covers Coppa Italia matches as well as Sampadoria's women's team, which play in the Serie A TIMvision…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258211
• Published on 11/07/22 at 16:20
©  FEP
Padel: a turnover of €1.14m and a profit of €84,618 for the Spanish Federation in 2021

The Federación Española de Pádel posted a turnover of €1.14m in 2021, announced the FEP on 09/07/2022. The Federation generated a profit of €84,618. For 2022, the body is forecasting a turnover of €1.2m, for €1.1m in expenses, i.e. a profit of €85,360. Excluding subsidies (€296,456, €80,000…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance
• Article # 258210
• Published on 11/07/22 at 15:30
©  Manchester City FC
Premier League: OKX (crypto platform), training kit partner of Manchester City FC for 2022-23

The Seychelles-based cryptocurrency platform OKX has extended its partnership with Manchester City FC (Premier League) and become a training kit partner for the 2022-23 season, announced the club on 11/07/2022. The deal is estimated to be worth £20m (€23.7m), according to specialised media the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258205
• Published on 11/07/22 at 14:45
©  Tottenham Hotspur
Premier League: Tottenham launch their own OTT platform in collaboration with Endeavor Streaming

Tottenham Hotspur FC (Premier League) have launched "Spursplay", their own OTT platform in collaboration with Endeavor Streaming, a subsidiary of US sports and entertainment company Endeavor, announced the London club on 05/07/2022. An annual subscription to the platform is £45 (€52.90)…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Media
• Article # 258186
• Published on 11/07/22 at 14:00
©  PSG
TikTok: +125.4 million followers for European Top 5 clubs in 2021-22 (+15.7 million for Paris SG)

The 83 clubs (out of 98) participating in the European Top 5 leagues that have an official account on TikTok have a total of 210.2 million followers on the social network as of 04/07/2022, i.e. 125.4 million more than on 01/08/2021, according to data compiled by News Tank Football. With 28…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks, Essentials Clubs
• Article # 258126
• Published on 11/07/22 at 12:30
©  Equipe de France féminine
Women's Euro 2022: 4.4 million viewers for France - Italy on TF1 (audience share: 24.7%)

France - Italy (5-1), Les Bleues first match in the group stage (Group D) of the Women's Euro 2022, played in front of 8,541 people at the New York Stadium in Rotherham (England), drew an average of 4.4 million viewers in France, with a peak audience of 5.2 million on the private free-TV channel…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 258167
• Published on 11/07/22 at 11:40
©  Paris 2024
Paris 2024: 549 events and 22 para sports on the Paralympic Games programme (28/08-08/09/2024)

22 para sports will be on the programme of the Paris 2024 Paralympic Games for a total of 549 events spread over 269 sessions, leading to 3.4 million tickets to be sold for 11 days of competition (one less than in Tokyo in 2021) from Thursday 29/08 to Sunday 08/09/2024, announced Paris 2024 upon…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Stadiums
• Article # 258148
• Published on 11/07/22 at 11:00
©  FFF
France/FFF: Olympique Lyonnais, Le Havre AC & AS Saint-Étienne, have the best academies in 2021-22

The National Technical Directorate (DTN) of the FFF and the Ligue de Football Professionnel's joint committee have published a report on the efficiency of French academies (document available to download), which evaluates the academies of 35 Ligue 1, Ligue 2 and National 1 clubs, on…
Domain(s): Clubs
• Category(ies): Authorities, Game - pitch, Marketing - Communication
• Article # 258127
• Published on 11/07/22 at 10:20