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Weekly News Extra (25-29/07/2022)

• Puma has posted a record turnover of €2bn for the second quarter of 2022 (from 01/04 to 30/06/2022) as well as half-year sales of €3.9bn. • RAI, an Italian public broadcasting group, has acquired the free-to-air broadcasting rights to the Serie C for the 2022-2025 cycle. • FC Barcelona…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 260212
• Published on 29/07/22 at 17:25

Ligue 2 BKT 2022-23: adidas and Kappa equip half of the clubs (10 brands represented in total)

With five clubs each under contract, adidas (Paris FC, Rodez Aveyron Football, FC Annecy, SC Bastia and FC Girondins de Bordeaux) and Kappa (Chamois Niortais FC, SM Caen, Quevilly Rouen Métropole, FC Annecy and FC Metz) are the most represented equipment suppliers among the 20 clubs that make up…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 260183
• Published on 29/07/22 at 14:40

Italy: Esselunga (supermarkets), 1^st national sponsor of the Milan-Cortina 2026 Winter Olympic Games

Esselunga, an Italian supermarket chain, has become the first official partner in the national sponsorship programme for the Milan-Cortina 2026 Olympic and Paralympic Winter Games, announced the Italian Organising Committee on 26/07/2022. The Milan-Cortina Olympic Games will be held from 06 to…

Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 260141
• Published on 29/07/22 at 11:40

Premier League: Gtech (home appliances) obtains naming rights to Brentford FC's stadium (2022-2032)

Gtech, a brand belonging to the British household appliance manufacturer Grey Technology, has become a partner of Brentford FC (Premier League) and obtained the naming rights to the Brentford Community Stadium (17,250 capacity) for ten years (2022-2032), announced the club on 28/07/2022. The…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 260110
• Published on 29/07/22 at 09:40

Premier League: DeWalt (tools), sleeve sponsor of AFC Bournemouth for the 2022-23 season

DeWalt, a brand owned by the American tools and hardware manufacturer Stanley Black & Decker, has become the sleeve sponsor of AFC Bournemouth (promoted to the Premier League) for the 2022-23 season, announced the club on 27/07/2022. The agreement covers the men's team. "The announcement…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260087
• Published on 28/07/22 at 17:50

Bundesliga: Workday (cloud), premium partner of Borussia Dortmund for two seasons (2022-2024)

Workday, an American company specialised in cloud computing solutions for human resources and finance, has become a premium partner of Borussia Dortmund (Bundesliga) for two seasons (2022-2024), announced the club on 27/07/2022. Workday has the status of premium partner, the third level in the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260035
• Published on 28/07/22 at 14:00

Tour de France 2022: 51 partners, €2.28m in funding for an event followed by 73% of French people

The Tour de France 2022 organised by Amaury Sport Organisation and won by Danish rider Jonas Vingegaard (Jumbo-Visma, NED) was broadcast in France, in its entirety, by the France Télévisions channels and the Eurosport pay-TV channels from 01 to 24/07/2021. 41.5 million French people, "i.e. 73…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Activation, Agencies, …
• Article # 259998
• Published on 28/07/22 at 12:30

News Tank Football: Victor Bertin departs to become head of economic transformation at the CNOSF

Victor Bertin, analyst and writer at News Tank Football/News Tank Sport since March 2016, has left our strategic information agency to take up the position of head of economic transformation at the CNOSF, on 25/07/2022. Initially in charge of media content within our platform for ecosystem…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Employment - training, Authorities, …
• Article # 259994
• Published on 28/07/22 at 11:00

Ligue 1 Uber Eats: Royaltiz (crypto), back shirt sponsor of Stade de Reims for 2022-23

Royaltiz, a French startup specialised in investment and crypto-assets, has become a major partner (first level) and back shirt sponsor of Stade de Reims (Ligue 1 Uber Eats) for the 2022-23 season, announced the club on 22/07/2022. "The partnership between Stade de Reims and Royaltiz covers…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 259991
• Published on 28/07/22 at 10:20

Serie A TIM: SSC Napoli to continue producing shirts in partnership with Emporio Armani in 2022-23

Emporio Armani (EA7), a sports brand belonging to the Italian clothing group Giorgio Armani, has extended as a main partner (first level) and technical sponsor of SSC Napoli (Serie A TIM) for the 2022-23 season, announced the club on 27/07/2022. As part of the agreement, the Neapolitan club…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 259958
• Published on 27/07/22 at 17:20