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LaLiga Santander: Taica (technology) renews as main shirt sponsor of RCD Mallorca for 2022-23

Taica Corporation, a Japanese technology company, has renewed as the main shirt sponsor of RCD Mallorca (LaLiga Santander) for one additional season (2022-23), announced the club on 01/07/2022. Taica became the main shirt sponsor of the Mallorcan club for one season (2021-22) on 27/08/2021…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 257407
• Published on 04/07/22 at 15:25

Ligue 1 Uber Eats: Acadomia (tutoring), main shirt sponsor of AJ Auxerre for 2022-23

Acadomia, a French tutoring organisation, has extended its partnership with AJ Auxerre (promoted to the Ligue 1 Uber Eats) and become a major partner (first level) and main shirt sponsor for the 2022-23 season, announced the club on 01/07/2022. The agreement was negotiated by the marketing agency…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 257324
• Published on 04/07/22 at 10:45

Italy: Frecciarossa (trains) renews as title sponsor of the Coppa Italia for 2022-2024 (€5m/season)

Frecciarossa ("Red Arrow"), the high-speed train offering from the Italian rail operator Trenitalia, has renewed its title sponsorship of the Coppa Italia (Italian Cup) for an additional two seasons (2022-2024), according to the Lega Serie A, the competition's organising body, on 01/07/2022. The…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 257294
• Published on 04/07/22 at 10:20

Ligue 1 Uber Eats: Vbet (sports betting), shorts sponsor of OGC Nice for three seasons (2022-2025)

Vbet, an Armenian sports betting operator operated by the Maltese company Vivaro Limited, has become a major partner and shorts sponsor of OGC Nice (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 01/07/2022. "Vbet will be displayed on the shorts of the Nice team during…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 257225
• Published on 01/07/22 at 17:35

Weekly News Extra (27/06-01/07/2022)

• Aston Villa FC (Premier League) have launched a public consultation as part of the club's plans to redevelop Villa Park and its surroundings, which would increase the stadium's capacity to 50,000 (from 42,682 currently). • The pay-TV operator Sky Italia has signed a distribution agreement in…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 257221
• Published on 01/07/22 at 17:20

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). The table allows you to sort the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 257103
• Published on 01/07/22 at 12:30

ESTAC Troyes: new main shirt sponsor Winamax (2022-2024) unveiled in the metaverse

Winamax, a French sports betting operator, has become the main shirt sponsor of Espérance Sportive Troyes Aube Champagne (Ligue 1 Uber Eats) for two seasons (2022-2024), announced the club on 30/06/2022. The club unveiled its shirt for the 2022-23 season via an operation on the Roblox (metavers…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 257100
• Published on 01/07/22 at 11:40

Marketing: Kylian Mbappé (PSG), ambassador and investor of Sorare (NFT/fantasy league)

Kylian Mbappé, French international playing for Paris Saint-Germain (Ligue 1 Uber Eats), has become a major investor, "exclusive and long-term" ambassador and "social impact partner" of Sorare, announced the French startup specialised in NFTs bearing the image of football players on…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication, …
• Article # 257068
• Published on 01/07/22 at 10:20

Sevilla FC: DeGiro (broker), main shirt sponsor for the 2022-23 season

DeGiro, part of the flatexDEGIRO AG group, the brokerage company created by the merger of Flatex and DeGiro in 2020, has become the main shirt sponsor of Sevilla FC (LaLiga Santander) for the 2022-23 season, announced the Spanish club on 30/06/2022. DeGiro succeeds Cypriot trading and payments…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 257063
• Published on 01/07/22 at 09:40