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CSR: Formula One Group enters a sustainability-focused partnership with Banco Santander (ESP, bank)

Banco Santander has entered into a collaboration agreement with Formula One Group for three years (2022-2025) "to promote various sustainability initiatives that contribute to the sustainable development in the automotive industry," announced the Spanish banking group on 12/07/2022. As part of…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 258618
• Published on 15/07/22 at 11:00

LaLiga Santander: BMW succeeds Audi as Real Madrid's mobililty partner from 2022-23

BMW España, the German car manufacturer's Spanish subsidiary, has become a global sponsor (second level) of Real Madrid CF (LaLiga Santander) from 2022-23, announced the Madrid club on 13/07/2022. "The Real Madrid men's and women's football and basketball first teams, together with their…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258572
• Published on 13/07/22 at 16:35

News Tank Football: Bastille Day, a national holiday in France on Thursday 14/07/2022

Bastille Day, a French national holiday celebrated each year to commemorate the Storming of the Bastille (a medieval fortress in Paris, which became a prison for upper-class members of French society who opposed King Louis XIV and was later used by Louis XV and XVI to hold prisoners from varied…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Media Audiences, Marketing - Communication, …
• Article # 258486
• Published on 13/07/22 at 14:00

FC Inter Milan: DigitalBits (crypto) succeeds Socios.com (fan tokens) as main shirt sponsor

Zytara Labs, a subsidiary of US fintech company Zytara Inc specialised in banking services and digital assets (tokens, NFTs, etc.), has extended its partnership with FC Inter Milan (Serie A TIM) and become a main shirt sponsor via its blockchain brand DigitalBits from 2022-23, announced the club…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 258460
• Published on 13/07/22 at 11:00

LaLiga Santander: Castore succeeds Puma as equipment supplier of UD Almería from 2022-23

British brand Castore has become the official equipment supplier of UD Almería from 2022-23 and for several seasons, announced the club that has been promoted to LaLiga Santander for the upcoming season, on 12/07/2022. The agreement covers the supply of all UD Almería's kit (match kits and…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 258450
• Published on 13/07/22 at 10:20

Olympique de Marseille: ParionsSport (FDJ) renews as a partner & shoulder sponsor (2022-2025)

ParionsSport, a sports betting brand belonging to the operator La Française des Jeux (FDJ), has extended as a premium partner (second level) and shoulder sponsor of Olympique de Marseille (Ligue 1 Uber Eats) for three additional seasons (2022-2025), announced the club on 12/07/2022. "The brand…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258370
• Published on 12/07/22 at 14:40

LaLiga: Banco Santander will not extend as title sponsor of the 1^st and 2^nd divisions beyond 2022-23

Spanish banking group Banco Santander will not extend as title sponsor of LaLiga men's championships (LaLiga Santander/LaLiga SmartBank) beyond the 2022-23 season, announced the Spanish League on 11/07/2022. "LaLiga will announce new developments regarding the competition's naming rights from the…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 258322
• Published on 12/07/22 at 11:40

LaLiga Santander: WhaleFin (crypto), main shirt sponsor of Club Atlético de Madrid (2022-2027)

WhaleFin, a cryptocurrency trading platform owned by Amber Group (SGP), has become the main shirt sponsor of Club Atlético de Madrid (LaLiga Santander) for five seasons (2022-2027), announced the club on 11/07/2022. The deal is valued at €42m per season, nearly triple the amount paid in 2021-22…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258281
• Published on 12/07/22 at 09:40

Italy: world champions on 11/07/1982, European champions on 11/07/2021, the Azzurri facing the void

Italian football, which will be the big absentee at the 2022 World Cup in Qatar - the second big miss in a row after the 2018 World Cup in Russia - is celebrating a victorious double anniversary on 11/07/2022. Italy won the third of its four World Cups (1934, 1938, 1982 and 2006) by beating…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 258258
• Published on 11/07/22 at 17:55

France: naming validated for the Adidas Arena in Paris, esplanade to be named after Alice Milliat

The Paris City Council has validated (33 votes in favour, 17 against and 26 abstentions) the naming contract between the Société d'exploitation Palais Omnisport de Paris-Bercy (SAE POPB) and the German equipment manufacturer adidas, which will give its name to the Arena 2 built at Porte de la…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 258251
• Published on 11/07/22 at 17:35