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©  FFF
Women's Euro 2022: Uber Eats launches "Remember their names" a campaign highlighting the French team

Uber Eats has activated its partnership with the French Football Federation and launched its "Remember their names" campaign for the Women's Euro 2022 (held in England from 06 to 31/07/2022), announced the meal delivery service on 18/07/2022. This communication campaign was created by the agency…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 259054
• Published on 20/07/22 at 11:00
©  Atlético de Madrid
Atlético de Madrid: Civitas (real estate) succeeds Wanda as title sponsor of the Metropolitano

The Spanish real estate group Civitas has acquired the naming rights to the Estadio Metropolitano (Madrid, ESP), which will take on the name "Civitas Metropolitano" for ten years (2022-2032), announced Club Atlético de Madrid (LaLiga Santander), who have been playing at the stadium since the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 259073
• Published on 20/07/22 at 09:40
©  Borussia Dortmund
Borussia Dortmund: GLS (logistics) succeeds Opel as sleeve sponsor from 2022-23

GLS Germany, the national subsidiary of the Dutch parcel delivery service, has extended its partnership with Borussia Dortmund (Bundesliga) and become its sleeve sponsor for all competitions from 2022-23, announced the club on 18/07/2022. The new agreement covers all Borussia Dortmund teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 259029
• Published on 19/07/22 at 16:35
©  Paris Saint-Germain
France: sponsorship revenue from football clubs up 129% between 2012 and 2022 (Nielsen)

French professional football clubs in Ligue 1 Uber Eats and Ligue 2 BKT, will post cumulative sponsorship revenues of €510m in 2022, an increase of 129% in ten years (€222m in 2012), according to a study on the evolution of sports sponsorship over the past 10 years in France, published by the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 258962
• Published on 19/07/22 at 14:55
©  UEFA
UEFA: Oppo (smartphones), first Chinese brand to partner with the Champions League (2022-2024)

Chinese smartphone manufacturer Oppo has become a "global partner" of the Champions League for two seasons (2022-2024), announced UEFA on 18/07/2022. The agreement also includes sponsorship rights for the Super Cup, the Futsal Champions League finals and the Youth League finals (U19 Champions…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 258859
• Published on 18/07/22 at 16:30
©  FC Schalke 04
FC Schalke 04: MeinAuto.de (vehicle e-commerce), main shirt sponsor for 2022-2025

MeinAuto.de, a German online car sales platform, has become the main shirt sponsor of FC Schalke 04 for three seasons (2022-2025), announced the club, which has been promoted to the Bundesliga for the 2022-23 season, on 13/07/2022. This is the first sports sponsorship deal for the German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258860
• Published on 18/07/22 at 15:20
©  FC Schalke 04
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 258720
• Published on 15/07/22 at 17:30
©  News Tank
Weekly News Extra (11-15/07/2022)

• SL Benfica (Liga Portugal Bwin) and Canadian company Clancy have launched a NFT platform dedicated to the Portuguese club. • FIFA has published its third report (2021-22) on the activities of its two independent judicial bodies, the Ethics and Disciplinary Committees. • Former French…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 258700
• Published on 15/07/22 at 17:00
©  Leeds United FC
Premier League: Wish (e-commerce) succeeds Boxt as sleeve sponsor of Leeds United FC for 2022-23

Wish, an American e-commerce platform, has become a partner and sleeve sponsor of Leeds United FC (Premier League) for the 2022-23 season, announced the club on 13/07/2022. "As part of the newly signed one-year deal, Wish branding will appear on the shirt sleeve throughout the season for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258636
• Published on 15/07/22 at 14:30
©  Liverpool FC
Liverpool FC: Standard Chartered (bank) extends as main shirt sponsor until 2026-27 (£50m/season)

The British bank Standard Chartered has extended as a major partner and main shirt sponsor of Liverpool FC (Premier League) for four additional seasons (2023-2027), announced the club on 14/07/2022. The annual sponsorship fee will be increased to £50m (€59.1m), the most expensive agreement in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 258657
• Published on 15/07/22 at 12:00